Kenny Soto Daily Habits Article

How Your Daily Habits Affect Your Success

Personal Success begins with your habits.

As a leader or anyone aspiring to become successful, we are all responsible for our own personal success. Oftentimes people aren’t able to be successful because they are completely unaware of how their daily habits affect their future. There are many things in our lives that are outside of our own control but, the one thing we do have a say over are the daily habits we choose to adopt every day.

You are your choices.

There have been many times when I have heard people I know complain about their lives. I would hear the usual statements, “I hate where I am at in life” or, “I am only in this situation because I don’t know the right people.” What many people don’t realize is that the reason they are stuck where they don’t want to be is because of their daily habits. What makes matters worse is most of us cannot see how our daily habits affect our lives because the basis of our habits is around processes and not outcomes. Focusing on what could you gain from making a decision hinders you from focusing on what matters. The reason why the majority of us are only focused on outcomes are because others have taught us since early childhood that what is more important is reaching a specific goal and not how we get there. Just because I get an A in a course doesn’t mean that I can actually apply my knowledge effectively on a daily basis. For many of us, the outcome of our total success is not determined by how we reach deadlines but from how effective was our process in achieving our tasks and what do we learn to increase our productivity the next time.

Effective habits save time.

The answer success does not lie in asking yourself what you need to do, but instead who you need to become. Once you have that answer, realize that you are not that person right now because when you compare your current self to your ideal personal persona, the difference is how you spend your day. Some people believe the on approach to getting to where you want to be is by using self-affirmations like in The Secret to attract success to you. I am not saying that self-affirmations aren’t useful, in fact they can be very powerful. What I am saying is that a more practical way of approaching success is adopting productive habits. This creates a structural foundation in which you can achieve that success mindset. To create that structure you need to be self-aware of what are your current habits and how other people and outside factors sway your choices on what daily habits you adopt over time.

Distractions are your biggest enemy.

One big factor that determines what daily habits you decide to adopt is codependency. Codependency is when you tend to act or feel a certain way based on whom you interact with (my interpretation of it). The reason this dysfunctional behavior is detrimental to your daily success is because most of us don’t notice our codependent tendencies when we interact and spend time with others. Jim Rohn best describes this when he states, “You are the average of the five people you spend the most time with.” As we become more hyper-connected to people through the Internet, it is now more important than ever to be aware when we are being codependent with those we are spending our time with (offline and online). In the event that you cannot do so, then you should make sure you are spending your time with people who are practicing successful habits daily (at least those habits may rub off on you). Codependency is related to why you aren’t as successful as you want to be. This is because you are allowing the habits of others govern your own. Although, this may not always be the case if you are already aware of how others in your network affect your chances of success. It helps significantly if you are learning what habits are you adopting from other people.

 

You should always be aware of what habits you currently have that may not be leading to who you want to become. Researching and meeting successful people who can mentor you are very helpful ways to figure out productive habits you can adopt yourself. However, it all comes down to self-awareness. Make sure you are auditing your habits on a regular basis and calibrating them accordingly. If you don’t create a daily regimen yourself, outside factors are doing it for you.

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Kenny Soto 4 areas of Inbound marketing

The Four Areas of Inbound Marketing: The Keys to Online Positioning

Customers have complete power

As an entrepreneur, there are many challenges that you may face promoting your product or services. All companies need to be discoverable in today’s marketplace and inbound marketing is at the core of it all. Today customers have a vast amount of choices for all their consumer needs. Being the company with the best product is not enough anymore. Inbound marketing is the practice of positioning yourself so customers always find you. There are four key areas of focus that are in the heart of this field of marketing.

Search Engine Optimization: Inbound marketing science

Everyone at this point uses Google, Bing, and Yahoo to find out information about everything. If you are selling anything you need to learn how to position yourself at the top of every search query relatable to you. There are many factors that determine how you rank on search pages that are always updated regularly (such as Google Panda). There are both on-page and off page factors that one has to consider to optimize your website’s SEO. For example, the on-page factors include: having a meta description with an excellent call to action that breeds curiosity to learn more about you and your product, doing substantial keyword research (using tools such as SEMRush, Longtailpro and Ubersuggest) to find out with search queries you can target with low-quality content, etc. The off-page factors include (but are not limited to): site history, bounce rate, session rate, ad quotient, location, does the site have shares on social media, spam, broken links, piracy, and much more.

SEO is one of the most important fields of digital technology, marketing, and science to date. No one will ever have a complete understanding and access to any search engine’s crawlers and predictive analysis can only take you so far. At the end of the day, the key component to SEO is user experience. If you cannot provide your customers the information they need exactly when they need it, providing the optimized experience they desire, you not only fail them but, you also fail yourself. Search engine optimization is not something that can be avoided. In addition, simple pay-per-click campaigns through tools such as Google Adwords don’t provide substantial growth models over time. One must consider all facets of SEO that help their business grow, especially since it important for all professionals to know something about the subject.

Blogging never gets old

Blogging, many consumers would say today has become over saturated with useless information. Perhaps this is true, but one thing to consider is that corporations such as Entrepreneur or FastCompany still blog, applications such as: timely, trello, and invision all use blogs because it is an effective way to express thought leadership in your industry (that in addition to infographics makes for very useful displays of your expert insights). Blogging helps show your customers not only that you provide products and services that suit their needs but, that you also share relevant information.

Newsjacking is the act being the number one provider of new and exciting topics in your industry that will determine if users can depend on you for reliable information. “The world of marketing will need more journalists than advertising majors”, was a comment a speaker at my college told a group of students that are aspiring media communication professionals. If you do not have a set of tools, such as Google alerts or Netvibes, that allow you to be the first to see new content on a daily basis, you are surely behind your competition. Lastly, the amount of overall customers that come to your site is relevant to one very important number: the number of guest bloggers you have posting content on your site. The more people you have writing content, the more they share it with members of their own networks which then improves yours.

Social Media (Conversations and Listening)

One thing I have noticed most social media campaign managers not doing is reaching out and contacting the influencers that their followers and potential followers are viewing. If you want to grow your current customer base  on social media it never hurts to contacting other thought leaders in your industry and asking them to share your content (with the bargain that you will do the same). If your content is good enough they will certainly agree and it will boost your reach on your social media platforms.

Another technique (depending on your business model) that works well is having user-generated content on your page. If for example, you are a video hosting service mainly targeting “high schoolers” it would help your business a lot by having users of your product share the content they have made on your social media pages. You could also curate all the content they have and have them share it with each other on a forum page that you create. This works perfectly with businesses whose engines of growth rely on viral marketing (having users attract their friends for you).

Most importantly, focus on one specific platform. Not all social media platforms are built the same and you should be working on developing your customer base to make sure your inbound marketing efforts are rising on in one area. You can then use that social media to transfer your followers onto the other ones. Most businesses that provide business-to-business services would focus on LinkedIn and not Instagram or Pinterest and that is because LinkedIn would naturally provide better results. Inbound marketing requires intense strategy so one must always consider where the majority of their efforts lie on social media.

Being a thought leader: Content Development & Curation 

There is only one thing that can determine that when a customer finds you on the Internet, they will stay and interact with you: content. Content is the only thing that matters to your customers. If you cannot provide them with the content they need at the immediate point of contact they have with you online, they will find someone else who will. If you want to be successful in your inbound marketing efforts you need to provide content such as webinars on your products and services, white papers, provide content on under-served content niches, and curating useful information from other sources so your users don’t have to. Also, you need to know how to properly generate leads by knowing the right time to gate (asking the user for contact information) and when not to. If you can’t build a connection of trust between your users and your business then you need to reconsider your strategies in all your inbound marketing efforts.

Remember, because of the Internet, you don’t need to use paid marketing. Customers are looking for you; you just need to position your business at the right place and always at the right time.

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Kenny Soto Getting Paid to Read

An Entrepreneur Mindset: How I Made $70 Getting Paid to Read

Anyone can be an entrepreneur.

When we think about entrepreneurs we often picture the daring innovator creating the next big platform to solve a major problem. This is mainly because of how the media portrays the mainstream entrepreneur (i.e. all entrepreneurs are like Richard Branson or Steve Jobs). Personally, I believe being an entrepreneur is something much simpler than that. An entrepreneur is someone who can identify an opportunity and tackle it. Below is how I saw a potential opportunity getting paid to read, seized it, and succeeded.

I have been unemployed for over a year because I choose not to work in an environment where there is no growth or learning. However, many of my family members and peers urged me to go and search for a place of employment. After months of struggling nothing seemed to fit, I was either under-qualified for the positions I was applying to due to lack of experience or I was over-qualified. This is because my resume shows that I am someone who only works well when having the opportunity to lead a team (which doesn’t happen often working retail).

I then stumbled upon a wonderful freelance application called TaskRabbit. TaskRabbit allows you, the professional, to work on your time for a pay you decide. And, best of all, you carry out tasks you choose; not arbitrary tasks that have nothing to do with your skill—unless of course, you’d like to.

Waiting on line and turning pages.

My personal favorite task on TaskRabbit is Waiting on Line. A client hires you to wait on line for an item they simply don’t have the time or effort to do and you, the Line Waiter, is compensated for their time. The opportunity I saw in this was that I needed to find a way to stay productive while getting paid to do something boring. What I decided to do is create a reading list that I would literally “crush through” while doing this specific task. I am essentially getting paid an average hourly rate of around $15-20 an hour to read books I love and simply deliver a ticket or wait until someone contacts me. This is how I plan on paying for my college textbooks next semester. However, I would have never been able to do this if I sought out that traditional 9-5 or part-time job to cover myself. Instead I saw an opportunity and created value by gaining revenue and learning at the same time (and reading is so much fun for me).

I  believe that we have the potential to do the things we love such as reading books and be able to also make money on the side. The only factors stopping our entrepreneurial mindset are our fears of taking risks, being different by thinking outside the box, and just trusting your imagination. Who knows, maybe I’ll figure out how to make revenue by having others read books and summarize them for me. I am certainly content with spending my summer getting paid to read.

If you want to do something similar to this you have to get out of your comfort zone. The world is changing at an exponential rate, meaning that there is an abundant amount of opportunities just waiting for you to grab them. You just have to get up and try something new. If you fail figure out why and try a new approach, it is just that simple.

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kenny soto successful meetings post

The Two Essential Parts of a Successful Meeting

Meetings can be a chore but, they are necessary.

Regardless of what you do for your business, eventually you will have to conduct or be a part of a team meeting. I have attended meetings in multiple school clubs, so my experience is limited. However, if there is one thing I have noticed is that, not all meetings are productive. 

After much consideration, I have come to the conclusion that there are two aspects of a meeting that can make it, so no one is wasting their time: an agenda and meeting minutes.

An agenda is your Gandalf, leading you to Mordor.*

When I became the secretary for my fraternity I didn’t have much training, so I had no idea what was expected of me during the first executive meeting. It was a daunting experience, one that doesn’t seem as scary now. I realized however that I would have a significant impact on how our team would be organized very early on when the president of our team asked me to start writing the agendas. 

Now first and foremost, I am still debating over whether or not one person should ultimately decide what is on the agenda for any meeting. But, at the end of the day, there needs to be a directed discussion about something. No matter what your team’s overall objectives are, they have to be organized to save time. 

I have witnessed meetings that lead to nowhere because we either have too much oversight on important topics that need to be covered or because we didn’t have enough time in the meeting to discuss it. I personally have adopted the Steve Jobs way of conducting meetings: if there is no agenda, please do not waste my time. 

Agendas are not the end all be all; there also needs to be some flexibility for discussion on topics not on there if circumstances come to it. However, keep in mind that an agenda should consist of the essential items that need to be addressed by the team to move forward (all other items should be secondary to the team’s goals). An agenda helps meetings go smoothly and saves a tremendous amount of time.

The time that can be best spent doing what is supposed to be discussed during the meeting.

Write minutes. Then read them!

We can discuss what constitutes a successful meeting for hours but, if there is anything I am convinced of is that to keep a team coordinated, it has to be writing meeting minutes and ensuring the whole team reads them after. The importance of well-constructed meeting minutes is underrated. Minutes allow for those team members who couldn’t attend the meeting to stay informed and allow for your team to better organize reports for your customers and the entire staff.

One key factor to a team’s success is communication, and you cannot achieve that if there aren’t any meeting minutes that can be reviewed at any given time. How can you follow up on action items? How can you ensure that everyone is doing their part? 

Minutes are not just to keep a record of all team discussions but, are also a good indicator of how productivity over time is cataloged and assessed (in a qualitative manner). One of the secretary’s greatest responsibilities is to ensure the team’s minutes are accurate and well-organized. And meeting minutes can only be useful if people read them!

As an involved teammate, you should never be caught dead in a meeting that doesn’t have an agenda set at least 24 hours ahead of time. Also, you have to make sure that someone is ready to take the minutes for the meeting. Everyone’s time will be wasted otherwise. And then you have to ask yourself, “Why did I even add this to my schedule in the first place?

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*Lord of the Rings reference, I hope you didn’t need to read this to know that.
Option Paralysis Kenny Soto

3 Decision Making Strategies to Counter Option Paralysis

Simple decision-making strategies to increase your productivity

Every business professional needs to be effective in completing their tasks but, they can be stumped when a difficult situation arises. Perhaps a client is not satisfied with your product or a key founding partner wants to leave the company. One of the biggest deterrents to making the right decision in any scenario is option paralysis: not being able to make decisions because there are too many options one can choose from. One quick fix to this issue is being impulsive and going with your gut but, this can often times backfire. So what can one do, to stop option paralysis? Below are several decision-making strategies in which you can help optimize your decision-making and make sure you can make the right choice in a timely manner.

 The power of SWOT

From my own experiences in business I have seen most people use SWOT when working on a business plan and not in everyday life. SWOT, which stands for strengths, weaknesses, opportunities, and threats, is a great decision-making strategy used by most business professionals when planning a new business venture such as the launching of a new product line or a merger.  I use this decision-making strategy to quickly see the bigger picture before I make any important decision. Whether it be choosing what to prioritize during the day or who I should do business with to maximize my profit, using this model can help tremendously with speed and productivity.

Strengths Weaknesses
  • Political support
  • Funding available
  • Market experience
  • Strong leadership
  • Project is very complex
  • Likely to be costly
  • May have environmental impact
  • Staff resources are already stretched
Opportunities Threats
  • Project may improve local economy
  • Will improve safety
  • Project will boost company’s public image
  • Environmental constraints
  • Time delays
  • Opposition to change

Example from: Business News Daily

Using this strategy can also help when explaining to your team why you decided to go a specific route. Having a diagram of how you came to your decision will help when explaining why you thought your decision was best for the group and it can help when reflecting on how the decision effected your business when looking back.

Trust your team

Whenever a decision seems too much to handle, remember that you are not alone. Seeking advice is always a really simple way to make sure you are not being complacent in making an important decision. Asking for another person’s perspective can often times enlighten you and show you others ways you can handle specific issues that you may have never considered. One of the reasons it is always best to surround yourself with people who do not think like you is so you can expand your mind and constantly learn different ways to approach any given situation. Never forget the power of the many in making a decision, one person can only see so much. Another positive of making difficult decisions through the advice of others is that you get to see how your team members will make decisions in your absence. It is very important to know who you should trust with the responsibility of making choices for the team in the event of an emergency when you are not able to be there and supervise the situation. It also shows who can possibly become your successor if you ever decide to leave the team and venture off into something else.

Flip a coin

This is the last resort way I make my decisions if I find myself thinking too much about pressing matters. I keep it simple and flip a coin. If it lands and I do not agree with the decision then I know that is the one I have to make. I don’t necessarily let the coin decide for me, I just let it solidify my decision. Do not under any circumstances leave anything up to chance. Just use this tactic to make sure that all doubts are subdued and you can assure yourself that you are doing what you believe is best.

I like to limit my decision-making strategies to these three because as “option paralysis” can deter you from making a decision, the same effect can happen by having too many strategies to work around it as well. Keep things simple when you can so you can go through your life and professional career in a fluid and productive way. You save yourself countless time by keeping these decision-making strategies in mind.

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Blog post image about organization

Organization: A Leader’s Obsession

We are subjected to a constant barrage of tasks and responsibilities. Every day, we have to complete before the end of the day, as a leader, completing all these objectives each day sometimes feels insurmountable, there never seems to be enough time during the day to complete everything.  In one of my earlier articles, I went over the essential qualities a leader should have. One skill a leader needs in, order to succeed (and stay sane) is organization.

Fall in love with your calendar.

I would not survive college if I did not follow my iPhone calendar. The key to success is to follow the four D’s of success:

  1. Do it
  2. Delegate it
  3. Defer it
  4. Drop it

This is the formula I use to rank each item on my calendar. With all the goals a leader has throughout the day, they aren’t effectively supporting their team if they are doing all the work. A leader who does what he promises is necessary, however, being able to delegate tasks to your team  (you can see other qualities every leader should have here). Another thing to always remember is that if something can be done tomorrow, worry about every thing that is important today. To help with this you have to set up criteria for what exactly is important in order of 1-5. Using a simple ranking system, such as: Family chores, School Work, Internship, etc. The easiest to defer anything is to set a list of priorities during the day, week, and the month. Finally, always remember that successful people always say no. You can not accept every thing people ask you to do. This is how leaders over extend themselves, they say yes to everything and that is never ok. The key to time management is to consistently understand that it is impossible for you to do every thing that you want to. Always focus on doing one important thing at a time.

Get a task journal to build infrastructure for your organization goals.

To stay on track of everything I have to do during the week I keep a journal that I write in when I arrive home everyday. The point of the journal isn’t to just write what you have done and what you haven’t done, it is so you can record the process of how you completed each task. Understanding how to improve on each process so you can complete  similar tasks in the future more efficiently is some thing I highly suggest doing if you are a very busy person. It also helps with making sure you aren’t wasting too much time on one specific thing; knowing that you can come with better approach to reaching a goal after studying how you’ve done things beforehand is really helpful.

To stay organized make sure you do the bare minimum.

There will be days where you can’t complete all things you want to do but, they need to get done. The best practice is to do the bare minimum on the tasks that aren’t necessarily as important as the other tasks you need to complete. Just because something has to be done immediately doesn’t mean it is more important than your other tasks. If you keep this in mind you will save yourself a lot of time and stress and keep yourself organized.

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digital marketing skills post

4 Essential Marketing Skills For 2015

A skill for the future

I have been recently contemplating how would I be able to propel myself closer to success after college and it dawned on me that there are many skills that I have to capitalize on to stand out from the crowd. I want to share with you what the essential marketing skills are, whether you are looking for a job or beginning to start a business. In the modern job market, hiring managers need to see what more could you offer that makes you stand out as a valuable employee. Whichever industry you are entering it is always imperative that you show some knowledge on marketing (yourself and a company). Having marketing techniques at the very least can help you stand out from your competition when hiring managers are searching for prospective employees. Below are four essential skills/techniques you should have knowledge on if you wish to advance your career this year:

1. Understanding the keyword research and keyword planning

It has become common practice to use search engines such as Google to find all the product information you may need before deciding. Knowing the basics of keyword research is essential knowledge that everyone should educate themselves on. I am a strong advocate in teaching keyword research and keyword planning in college and high school considering search engines are an essential tool in our lives. Knowing which keywords your competitors are competing for and which ones you can use for organic and paid customer allocation is very important in whatever your endeavors are. Google is the most powerful advertising machine in the world and we all need to know how to properly use it. I highly suggest checking out Google’s Keyword Planner, Google Trends, Keywordtool.io and other tools that help generate keywords based on the business you are trying to join. You could also start to see which keywords you should consider researching by using keyword suggestion services such as KeyWordShitter. Another pricier tool I highly suggest everyone should invest in is the LongTailPro.

2. Effective Social Media Campaigning

It has become a need for all businesses now to use social media platforms to reduce customer acquisition costs and to promote a product. Many people do not use social media other than to see how their family and friends are doing, however, there are so many ways to market yourself on social media. Social Media Optimization has become an increasingly important need in any  job, especially in 2015. Here are a list of tools you can use to increase the amount followers you gain in your endeavors. Buffer is a wonderful application that allows the user to plan their posts ahead of time, its free membership features are great for building up a toolkit (they also have a mobile application for iPhone and Android. Two other tools that work wonders with Twitter are TweetDeck and Sumall, which help with managing your account and giving you accurate analytics.

3. Creating Buyer Personas

The power of the buyer persona is strong. A buyer persona is a fictional profile of a person you attempt to engage in your marketing efforts. Using this marketing technique can help you in finding out who you should be marketing to as a customer and/or a hiring manager. Here is a wonderful article that goes more in-depth on the subject. I also recommend utilizing these links as well to  gain more knowledge on buyer personas (I am still learning myself at the moment):

4. Clear and persuasive writing

Lastly, of all the essential marketing skills listed above, the most important one  is simply effective writing. All communication begins with writing and to truly communicate your goals to how you will be an asset to a company and your customers you must be able to express yourself clearly and persuasively. It is imperative that you constantly attend workshops throughout your area and take grammar classes to routinely work on your writing. If there is anything you take from this article is that you should always focus on the basics first which is writing.

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digital dieting kenny soto

The Importance of Digital Dieting

Not all time spent on the net is healthy.

There are thousands of fitness programs, gyms, and personal trainers out there that work solely for one purpose: keeping your body healthy. Unfortunately, there haven’t been any services created (at least to my knowledge) on how to manage the Internet and specifically mobile, bingeing. There have been some startling statistics on the amount time we are all exposed to digital media during our daily activities.

1. Let’s talk and interact.

It has become increasingly common for most social gatherings in life to consist of people talking to each other while simultaneously having their phones in their hands. I never noticed this small little fact until I spent a day without my phone. I could not help but, be slightly irritated when I would speak with my friends and they would constantly check every notification they had. It became increasingly more apparent that this was an issue when I worked retail and saw that one of the employee rules was not to take out your phone while behind the counter. It slowly dawned on me that perhaps a lot of people were not monitoring the amount of time they spent on the internet (it doesn’t show any immediate side effects when you are using it). Speaking from my personal experience, I have learned that  both professionally and socially, it is rude not to engage with who you’re talking with in any situation. Part of digital dieting is learning how to support some level of self-control when interacting with others in the non-virtual world.

2. The Internet is a tool.

I recently had an engaging conversation with a new acquaintance of mine about what are some the most important subjects the urban youth in New York has to learn. I mentioned digital dieting to him, and we spent a considerable amount of time discussing our views on social media and video streaming platforms (what happens to most of us when running through a rabbit hole of videos and posts). There is a vast amount of articles everyone has access to that is just waiting to be absorbed. As opposed to just scrolling through “memes” and photos of your old friends, subscribe to magazines and news articles. I am in no way promoting that you deactivate any of your social media accounts; I am only suggesting an alternative to your regular digital routine. Consider how you will utilize your time before interacting with your phone the next time you begin that initial interaction with it.

3. Give yourself time to enjoy your surroundings.

There are so many moments that we miss daily because our necks are spent bent down looking at screens. I have been a victim of this for some time now. There are so many beautiful things that occur while I am walking through Central Park or Brooklyn and I miss them because I am tweeting about my walks. Mobile phones have certainly helped countless people and industries; all I am suggesting is that we become more aware of our usage of the Internet. Perhaps this may seem a little extreme but as an experiment leave your phone home for a day. It will show you how dependent we have become on our little tiny pocket boxes.

Time is your most precious commodity, and you need to maximize all the time you have, especially when using the internet.

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kenny soto 4 qualities of an effective leader

The 4 Qualities Effective Leader’s Have

Before you lead a team…

I have come across many people in my time as a student leader. Throughout all the different interactions I have had with many of my fellow peers, they all have an abundance of different qualities that make them all exceptional leaders. There are, however, four core characteristics that make them successful leaders.

1. Patience

To be a leader you can not be impulsive in your decision-making. Trusting your instincts is important but, there is a difference between going with your gut and reacting from your emotions. It is always important to analyze the intended and unintended consequences of every choice you make. Being able to stand back and ask yourself important questions such as, “Is this venture worth the risk? Should we worry about this issue now or leave it on the side to address other pressing matters?”, is very important to do as a leader. Every  decision you make affects the ones that will be made in the future; having clarity is the only way you will be able to lead a team to greatness.

2. Curiosity

In anything that you do, whether now or in the future, there will always be ways for you to further develop and improve yourself as an asset to the group. Always seek opportunities to grow and the best way to  do so is to keep an open mind and be willing to learn from anyone, not just people in your immediate network. One of the best ways to constantly learn besides reading every day is to continuously engage with people you do not normally converse with. Learning about new cultures and different social topics makes it easier to build rapport with people in any situation, which is very important for a leader. You can only stay the leader of a group so long as you grow with it.

3. Service

I am a strong believer that a leader is the one person who knows how to serve the group’s purpose the best. A leader is not someone who works to meet his own agenda (surely most leaders get their positions with determination and desire as two key pillars that drive them) but is someone who works to carry out the goals and aspirations of everyone  involved within the team. When given a position of power that can decide the future of an entire group of people, the responsibilities of the leader should not be taken lightly. Being able to understand the importance of your role, not only for yourself but, for everyone else is key to sustaining a team and achieving success for all.

4. Delegation

I struggle with this every day. Being the most significant quality in a leader, honing this skill is a must in order to be successful. Delegating tasks is not only important for the health of a leader but more importantly, it lets other members of the team have the opportunity to further propel their growth and possibly become leaders themselves. You are never truly done leading a team until it is able to survive without you. This can only be achieved if you give others the chance to tackle challenges and obstacles without you. Don’t be afraid to trust your teammates with hard tasks. Staying concerned with issues, present and potential, as well as opportunities that may arise in the future is what should be your main priority.

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Learn Digital Marketing kenny soto

3 Reasons Why You Have to Learn Digital Marketing

Today, everyone is their own media company.

[Editor’s note: Posted originally on February 8th, 2015]

“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.”Harvey Mackay

I am currently an intern at SCORE NYC, a not-for-profit small business consulting agency right in the heart of New York City. As an intern, I am being exposed to what digital marketing is and how the marketing world has changed dramatically. Here are the top three reasons why I believe no matter what industry or profession you are going into, you have to be savvy in digital marketing.

Everything is sold on the internet.

Whether you like it or not, most professions rely on the art of selling. When someone is looking for a new product or service, a nonprofit to donate to, or just a new blog to read, understanding how to market on the internet is essential to your success. The more you understand how to market yourself or a business you work for on the internet, the more valuable you become. There is a lot of white noise on the web and you want your potential customers/viewers to reach you. Digital marketing is all about optimizing your online presence.

Your information is being indexed every day.

It should come as no surprise that Google catalogs every Facebook post, Tweet, LinkedIn update and Instagram video you share online. Your information is out there and what you need to do is make sure you are in control of what people see. The first thing employers do today is the Google your name before even deciding to skim your resume (if you’re an entrepreneur looking for investors, be aware that they always do their due diligence in researching who you are before your pitch). Make sure what they see is spectacular and show them you are an asset; the right person for the position. At all costs avoid any damaging information to be posted about you online. Digital etiquette is the one thing you cannot afford to overlook.

Your competition is everywhere.

How can anyone be able to get a job in today’s ever changing job market when thousands of people are applying to the same positions daily through the internet? How do you sell a product to customers when there are thousands of competitors in the same industry creating and giving out content on a daily basis? Business professionals need to know how to stand out from the crowd and the best way to do so is to make your digital presence known. This doesn’t mean only setting up a LinkedIn account, crossing your fingers, and hoping for the best. You have to join forums or message boards and start communicating with people within your industry (creating an active presence is key). Show your potential employers, customers and business partners that you are the expert and authority in your field. It’s all about developing a personal brand that will have employers wanting to know more about you.

Don’t only spend your time on the internet scrolling through news feeds and watching countless YouTube videos. Invest your time into expanding who you are online. Trust me, if you aren’t doing so your competition is.

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