If you’ve heard or read my rants for the past 6-8 months, I’m constantly trying to convince people to begin working on their personal brands. Until now, the only results I could show on the benefits of working on my personal brand is being ranked number one for my own name on Google SERPs (search engine return pages). However, now I actually can prove that what I’m alluding to when I’m speaking about my brand is the fact that it only took me two weeks to get a job after I graduated. Mind you; I didn’t even apply for the position.
Changes in marketing & customer service are bound to happen in 2016 due to many things. The use of Emoji marketing is one of them.
If you are selling any product today there are two things you can certainly on agree:
- The majority of customers are reaching your organization through mobile usage of the world wide web.
- A majority of them contact their friends and family using Emojis.
What does this mean for current business owners and digital marketing professionals? It means that all of us are going to have adapt to the customer’s need of being able to interpret what the emojis mean in the context of a client request—this is the core of emoji marketing today. Now there aren’t many scenarios in which an Emoji is an acceptable use of communication, such as when a customer is filling out an online form for a newsletter or an online support ticket. However, Emoji’s are commonly used when clients are interacting with brands on Instagram, Twitter, Facebook, as well as Snapchat.
This, along with the other factors demand that brands be more personal (leveraging employee personal brands) in the marketplace, present a new challenge to anyone who is selling products and services online. Companies who do not hire employees who are familiar with and have in-depth knowledge of how to express themselves with emojis will eventually fall behind to their competitors. There are several reasons as to why there has to be an Emoji guideline integrated into your organization’s community guidelines and marketing strategy.
Who uses Emojis?
An infographic found on AdWeek states that, “Emojis are used by 92% of the online population.” Emoji is the online equivalent to body language. We live in a culture where we are always pressed for time and if a significant set of eyes can convey my curiosity towards a Facebook post or an emoji of a train can represent I am in transit, I expect the person texting/messaging me to understand what I am saying. Now not everyone uses emojis on their own; there are cases in which emojis are used merely to augment a message (i.e., make it more comical or to convey current facial expressions). What is essentially happening right now is the evolution of online slang.
Emojis help to save the user time. Remember when we made a big deal of acronyms such as lol, smh, & lmao that are used tremendously in social media? What’s most important is realizing that this a language that is here to stay and it has to be considered in every aspect of your online effort as a business owner. Your customers are communicating with them, and you need to as well (wait too long and your competitors will get the higher ground).
Why Emojis matter for customer service?
“Emoji use has grown rapidly since Apple added the emoji keyboard to iOS in 2011…Nearly half of the text on Instagram contains Emoji.” – Emoji Research Team
The overwhelming ubiquitous nature of this language is frightening. The sheer magnitude of how fast Emojis have integrated into our daily lives shows all the more reason as to why companies need to train their employees (especially customer service representatives) in the correct usage of emoji’s online and why business and marketing majors have to learn this in college. If you are in charge of your company’s social media marketing effort here’s something you should know: the growth of Emoji usage is now over 40%!
If you are selling any online services or products online, you know that Instagram is a vital tool you can use for brand awareness, hence why it’s so important that your organization starts taking Emojis seriously, now. You aren’t providing your customers with the great services they need if you can’t respond to them in a creative way utilizing Emojis. A great example of how you can start can be found here.
How does this affect college students?
I always try to tie into all of my posts a common theme of sharing my knowledge and making it useful specifically for college students. The reason we are in such an advantageous position is because many of the business professionals, especially in marketing, are going to stick to old forms of copy and customer engagement. Many of them will not make the transition to using Emojis more, and the will be a hindrance to their organization’s success. That’s where we will stand out. Under rigorous investigation, I’ve found at least one university has at least discussed on teaching a course on Emoji, more will follow suit if they are forward-thinking and can keep up with consumer culture.
The times are changing my friends, are you keeping up? Bear in mind, GIFs are an entirely different beast. If you found this article useful comment below and let me know your thoughts. All feedback is welcome; it helps me develop more valuable content for you in the future.
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Meetings can be a chore but, they are necessary.
Regardless of what you do for your business, eventually you will have to conduct or be a part of a team meeting. I have attended meetings in multiple school clubs, so my experience is limited. However, if there is one thing I have noticed is that, not all meetings are productive.
After much consideration, I have come to the conclusion that there are two aspects of a meeting that can make it, so no one is wasting their time: an agenda and meeting minutes.
An agenda is your Gandalf, leading you to Mordor.*
When I became the secretary for my fraternity I didn’t have much training, so I had no idea what was expected of me during the first executive meeting. It was a daunting experience, one that doesn’t seem as scary now. I realized however that I would have a significant impact on how our team would be organized very early on when the president of our team asked me to start writing the agendas.
Now first and foremost, I am still debating over whether or not one person should ultimately decide what is on the agenda for any meeting. But, at the end of the day, there needs to be a directed discussion about something. No matter what your team’s overall objectives are, they have to be organized to save time.
I have witnessed meetings that lead to nowhere because we either have too much oversight on important topics that need to be covered or because we didn’t have enough time in the meeting to discuss it. I personally have adopted the Steve Jobs way of conducting meetings: if there is no agenda, please do not waste my time.
Agendas are not the end all be all; there also needs to be some flexibility for discussion on topics not on there if circumstances come to it. However, keep in mind that an agenda should consist of the essential items that need to be addressed by the team to move forward (all other items should be secondary to the team’s goals). An agenda helps meetings go smoothly and saves a tremendous amount of time.
The time that can be best spent doing what is supposed to be discussed during the meeting.
Write minutes. Then read them!
We can discuss what constitutes a successful meeting for hours but, if there is anything I am convinced of is that to keep a team coordinated, it has to be writing meeting minutes and ensuring the whole team reads them after. The importance of well-constructed meeting minutes is underrated. Minutes allow for those team members who couldn’t attend the meeting to stay informed and allow for your team to better organize reports for your customers and the entire staff.
One key factor to a team’s success is communication, and you cannot achieve that if there aren’t any meeting minutes that can be reviewed at any given time. How can you follow up on action items? How can you ensure that everyone is doing their part?
Minutes are not just to keep a record of all team discussions but, are also a good indicator of how productivity over time is cataloged and assessed (in a qualitative manner). One of the secretary’s greatest responsibilities is to ensure the team’s minutes are accurate and well-organized. And meeting minutes can only be useful if people read them!
As an involved teammate, you should never be caught dead in a meeting that doesn’t have an agenda set at least 24 hours ahead of time. Also, you have to make sure that someone is ready to take the minutes for the meeting. Everyone’s time will be wasted otherwise. And then you have to ask yourself, “Why did I even add this to my schedule in the first place?”
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- Dan Bull Meetings At Your Workplace
- Canceling One-On-One Meetings Destroys Your Productivity
- 8 Really Bad Meetings to Avoid (and How to Fix Them)