6 Lessons For My Career That I've Learned From Being A Gamer Kenny Soto

6 Lessons For My Career That I’ve Learned From Being A Gamer

This article was written with contributions from Malik Christopher.

Video games are more than entertainment

It’s been over six months since I’ve found the time to play video games. I used to be obsessed, sometimes playing until 2:00 AM on weekdays. I find it hard to believe that I’ve entered a stage in my life where games are slowly leaving my schedule. As I reflect on the lessons I’ve learned from playing them, perhaps one of these will resonate with you too.

No matter what you do to level up, books are your best friend

Taking a page (pun intended) out of The Elder Scrolls: SKYRIM, one of the most important lessons I’ve gained was learning how to level up faster by using books found throughout the world. In the game, there are various skills that you level up to create a fully customized character. An easy way to level up a skill tree is by finding the hidden books across the land. When you acquire a book, your character automatically goes to the next level of that related skill.

The importance of this is that even in video games, education is stressed. Learning how you learn and setting up a way to control your education so that you can level up your skills will always be relevant.

Related: Creating Your Own Curriculum For Self-Education After College

When you accept too many side-missions, you can get off track

Among other challenges, time management in games is critical to your success. Now, gamers define success differently when it comes to specific games. Not all games have an end point, one can play an open world/sandbox game such as Grand Theft Auto and never progress through the main narrative. Time management in video games is important because it determines how fast you beat the game, what achievements or trophies you want to acquire, and how much can you brag to your other friends who play the game. Also, there’s the conundrum of having to decide how to split your time up if you want to play online or not.

The challenge of time management and the lessons I started to gather myself, became readily apparent when I encountered the particular issue of having to play games that have endless side quests & missions. Open world (or sandbox) games are distinct in that they allow the player to step outside of the main story and interact with the world freely. As players, we have the control to do whatever we want for hours on end. The benefit of doing side-missions is that the player gets rewarded with bonus content, prizes, and they most likely help to create a richer gaming experience.

What I took away from playing side missions specifically from Grand Theft Auto is that there are both pros and cons. The negative aspect of side missions is that they can pile on if you’re not too careful and if you’re like me, you get frustrated because one of your main goals is to complete the game. This observation has prompted me to think about the number of projects I take on in real life and how I decide which ones are worth my time. Sure, there could be some list of benefits for taking on new projects, but one must ask themselves, “Does this take away from my primary objectives?” In addition to time management, video games certainly help with creating better decision-making skills if you’re consciously auditing what you do while playing.

Don’t chase money, chase skills

There are video games designed to let the player win if there is certain amount cash to acquire as the main objective. However, most of the games I’ve played require you to focus on your character’s base attributes or if you’re playing online — you need to incorporate talent and skills to be the best. There tends to be a currency system in most role-playing games as an example, but the goal isn’t only to acquire virtual wealth.

Putting a focus on actually developing your character so that they strike terror in the face of the enemy is usually your best bet. This maps on well to life in general. Often, we think about gathering short term gains. Even if it’s relatively short in real life, there is still a considerable amount of time that one has to commit to growing your character’s skills. The skills are what make the game easier, even if you have the best “gear” or items Having a character with a skillset that allows you to adapt to any scenario is what actually matters. It’s the same with who you are in your life. Skills acquisition will always be more important than money.

Related: Accelerating Your Professional Growth By Working For Free

There are no cheat codes in life

If there is one thing that I’ve noticed for both video games and my personal life is that: I’m usually heading in the right direction if things start getting harder. Especially if I start getting more haters/enemies over time. There’s a natural progression in video games, as your character grows in power and skill, so do the enemies you encounter. Life is the same, and if you try to circumvent that by thinking you can game the system, you’re sadly mistaken. Using “cheat codes” in videos games makes them boring over time. When you do it in real life, it can damage your reputation and hurt you in the long term (even if there are short-term benefits).

An example of a cheat code in real life is lying on your resume. Sure it’s a faster way for you to get your foot in the door but, you will be found out eventually. No one ever got bragging rights by using cheat codes to beat a hard game. You only get the right to be proud of yourself when you tackle your challenges head on and when you’re patient with your growth.

There will always be someone better than you

Lastly, the most important lesson I’ve ever gained from video games (specifically playing Call of Duty: Modern Warfare 3), is that there will always be someone better than you. This isn’t to say that you shouldn’t consistently try to be the best at what you do, more so that you should be aware that surrounding yourself with people that are more knowledgeable and skilled than you is more than ok — it’s essential to your personal and professional growth.

There is no way you can grow to your fullest potential in whatever you decide to do in life if you don’t have other people to put your current skillset into perspective. I personally want to be a great blogger, so I’m constantly comparing myself to others at the top (like Seth Godin). Not out of envy, but out of admiration and for study. I’m a big believer that imitation is one easy way to test new things and see what’s successful.

Being beaten by people better than you is how you learn how to play the game. It’s how you get better, especially if the competition is significantly past you in years of experience. And most importantly, it keeps things enjoyable. Because who wants to have a boring experience playing video games let alone in life? Competition breeds growth and constant challenges.

Playing with a team is the “name of the game”

In competitive games such as League of Legends or Overwatch, each member of your team is assigned a certain role that has specific objectives that they need to be accomplished during every match. When a mistake is made in one of these roles, whether big or small, it becomes detrimental to the entire team with the potential losing the match. It isn’t as costly if one plays on their own (casual gamers do this), but in the professional atmosphere (eSports) such as the Championship Series for League of Legends, a prize pool of millions of in-game dollars have easily been taken out of a team’s reach because of one mistake.

A chain is only as strong as its weakest link”, rings true in situations like these. If one person falls behind, you’ll easily be outclassed by a team that’s more on top of things. What usually follows is frustration, blame, and a decrease in skill overall. The ability to help those you work with by providing constructive criticism is crucial. A concern for their weaknesses, should be tackled with the appropriate feedback. Slowly, you’ll notice not only improvement in them, but also in yourself as a leader and team player. And in the professional world, we all work in teams.

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Self education Kenny Soto

Creating Your Own Curriculum For Self-Education After College

“Knowing what you don’t know is more useful than being brilliant.”

 

Self-education changed my life

Let me preface this article with the story of how I am starting my career in digital marketing. I didn’t study marketing in college (besides that one elective course I took during my junior year). My major was in music theory and composition. The only reason I was able to jump into the marketing realm after graduation was because I took the liberty of supplementing my education with an internship that then developed into my own curriculum.

I will admit that none of this would have been possible if it weren’t for my mentor, Maurice Bretzfield. However, at the end of the day I had the understanding that the only person who was in charge of the trajectory of my career was me. And if I didn’t take the initiative to leverage the resources that all of us have at our disposal, I would still be looking for a job. More importantly, I would still be looking for a pathway to growth, that is designed by someone else.

Self-education means moving forward with calculated purpose

Most of us who undergo formal education have all learned how to follow systems. These systems help us to align our dreams and daily actions with the whole of society, making use accustomed to daily routines. One thing that is good about our formal education is that it helps us gain the core competencies needed to join the workforce and contribute to our communities. However, our current system of education is limiting us.

Graduating from the standard educational path of elementary school, high school, and then college is a good starting point but, we eventually have to take control of our intellectual and mental growth when becoming young professionals. In the age of information, we now have the ability to create our own curriculums and learn associative skills that increase our value. Curriculums that can further enhance our education and provide more control over the direction our careers take.

 

Being prepared as opportunities arise

Creating a curriculum of self-study can help you prepare for opportunities as they present themselves. There comes a time when a potential client or business partner will ask for help on a project and if you don’t have the necessary skills to execute on it—the opportunity will pass you by. We no longer have to give ourselves excuses when it comes to learning the necessary skills we need to have as we develop throughout our careers. Going back to school to supplement your education will always be an option but, this is no longer the only route one can take.

We now have the possibility of using the Internet to learn new skills that can increase our value for little to no cost. Online courses, networking events, and finding mentors online can be great substitutes to a formal education in graduate school. At the end of the day, people get paid to think. The more useful your thinking is to the right people, the more value you will gain throughout your career. Find people who are just as hungry for knowledge and spend as much time with them as you possibly can. Part of setting up your own curriculum is having partners that can hold you accountable over time.

Related: “People Get Paid To Think”

 

Learn how you learn best

The Internet is our best friend when wanting to learn something new. However, one can waste a lot their time if they do not know the most efficient way they can acquire knowledge. Understanding whether or not we combine several media formats such as audio, written, video, or physical practice is a vital step in self-education.

Personal resources I currently use are as follows:

Written content – For online resources, I use Medium and Feedly to organize my blog subscriptions. For physical books I have h a list of books I plan to buy on a Amazon on my wish list categorized by fiction, business, and law. The way I retain what I learn from each book is by cataloging my lessons as book reviews.

Podcasts – The podcast application I use is the one that comes with the Apple iPhone however a great alternative is the Stitcher app. Below is a list of my top podcasts:

Video – For video content I primarily use YouTube however, a new platform I’ve been using to educate myself using video content is the LinkedIn Learning Center, available to users with a premium subscription.

I mainly gravitate to reading for my education, the reason I know this is through the audit of my own performance in school. If I read something, I soak up the information faster. Also, and more importantly, it’s easier for me to find appropriate uses for the information I am acquiring. But everyone is different, and experimentation is critical.

Fitting self-education into your Daily schedule

No matter what your professional goals are in life, if they aren’t tied to tangible daily, monthly, and quarterly learning goals, you will hinder your growth. There is no reason why we can’t set aside, at the very least, 30 minutes each day dedicated to learning a new skill and learning new habits. Whenever we aspire to reach the next level in our career, we want to establish what necessary skills we need in order to get there. This becomes clearer if we also begin to consider how are we going to design a curriculum so that we can take charge of learning these skills.

If we don’t set realistic deadlines and self-examinations for the skills we need to acquire, we won’t get to where we need to go. Time management plays a significant role in this. Try to set some time aside to do an audit of how you’re spending your week. What urgent tasks do you usually tackle that aren’t immediately relevant? Think about things you can delegate, defer, and deny (saying no is an essential strategy in saving time). Once you have made space in your schedule to set aside for learning, start considering how you want to break up your curriculum. What are the several stages of learning the skills you want to obtain? What are reasonable time periods for achieving them (sometimes this can be as long as 4-5 years so take this into account)?

Related: Time Management: A 6-Step Guide For Millennials

You can reach out to any expert you want to learn from

Another tactic to consider, as you venture off into new avenues for personal growth, is seeking knowledge from those who have created their own paths. A way to do this with the smallest amount of effort needed (if you’re an avid reader) is to buy books from notable experts in your industry. However, I find this to be limiting if your only approach for learning from experts is to read their literature or to consume their content (videos and podcasts). We now have the ability to reach out to anyone we want to. There is nothing separating you from your idols and heroes.

If you are looking for mentorship, seek it out and start off small. Try reaching out to the top 100 industry experts and work your way up to the top. We use social media every day to connect with our friends and family, why not use it to connect with people who can point us in the right direction?

Sure you might not be able to get Evan Spiegel to reply to your tweet on starting a business, but with enough research and effort you can find his team members online and reach out to them. There is no excuse for you not to start creating conversations with other industry professionals. They are people just like you, and if you can find a way to make the conversation you are seeking valuable to both parties, you will win. But that comes from trial and error. Try to consider what criteria they use to determine whether or not the conversation may be of use to them. Ask yourself, “how do they qualify other people who ask them for their time?”

Creating your own curriculum for learning is difficult but, the effort taken in investing in your personal growth will pay tremendous dividends over time. Every notably successful person never stops learning, why should you?
The bottom line is, graduating from college is only the first step in your learning experience.

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entry level of success kenny soto

The Cost Of Entry For Any Level Of Success (2 Min. Read)

It Takes Time To Build Your Reputation

No matter what list of accomplishments you have, no one will care when you’re starting something new. When you are used to having a reputation, it can be very jarring when you enter a new team or new endeavor and the attention you once had, has evaporated completely.

This can be especially irritating for anyone who has high expectations of themselves. You want to make an impact immediately but, you will quickly realize that unless you can prove that you can be useful, no one will bother to give you the responsibility and recognition that you crave. Being useful to people you’ve worked with in the past has little meaning to those you’re currently working with. That reputation and list of accomplishments can only get your foot in the door, and that isn’t necessarily a bad thing.

Being confident in your skills is good, but it is also important to understand that each new person that meets you can’t possibly know the value of those skills right away. Even if they have some prior knowledge of your past work, it still won’t be 100% clear how you provide value — until you’ve actually proven it through your actions.

These things take time and commitment. Sometimes more time than you might immediately expect.

“Freshman Angst” Never Ends

The analogy I’ve used to be able to keep moving forward with this realization in my own professional career is by understanding that no matter what the circumstance, you will always be a freshman.

In each stage of your career, there will always be new challenges to face, new people you will meet, and new environments where you will have to prove yourself on a consistent basis. Having the understanding that this is ok and that these phases are a part of the process, is vital to staying humble and allowing for the opportunities you want to present themselves—when well deserved.

It is better to be in a room where no one knows what you can do, and you have to prove yourself, than to not be in that room at all.

Sometimes the best recognition comes from just taking the time for self-reflection on the work you’ve done. Only you will know how many things you’ve done and learned to get to where you are today. And that is ok. Give people time to discover who you are and what makes you unique. Would you want to be expected to know all of the things that makes someone else special when you first start working with them?

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6 steps to time management Kenny Soto

Time Management: A 6-Step Guide For Millennials

The first lesson I learned after graduating college…time management is your key to success.

No one will tell you how to structure your week, which is why time management has to be a focus on your mind starting today. If you’re lucky to get a job as soon as you finish your collegiate journey—you’ve gotten past the first of many hurdles. However, I’m sure the job you get will only be a placeholder as you take the first steps into building a name for yourself and advancing in your career. So, what’s missing? What do you need to take into account as you move forward and begin the next phase of your life?

1. Manage your weeks by setting monthly goals.

Part of the challenges that many of us face is that once we finish college, we are completely in control of our schedule. Sure, we may have a job that we have to take into account, but odds are, you won’t be working more than 40 hours a week, leaving you 128 hours in a week to prioritize your time.
We can’t think about prioritizing our time through a system of personal task management, though. This is what we’ve made ourselves accustomed to for quite some time, and it’s a paradigm that we have to shift out of very quickly. Thinking about goals that you have on both the micro (daily & weekly) levels & the macro (monthly & annual) levels is the first step in creating a system for ourselves in managing our time. I’m sure we all have goals that we want to see ourselves achieve but, if we aren’t consciously creating the infrastructure to get ourselves there—we are doing a disservice to our future-selves.

2. Make “No” a part of your toolbox.

Using no as a tool for time management Kenny Soto

One of the challenges in creating your time management infrastructure is learning that within your limited amount of time, other people want you to spend time with them. Whatever the reasons may be, everyone we know who we interact with wants us to invest our time in them. Family, friends, and employers all want us to allocate time into what they and realistically speaking we do need to comply—but not all the time.
There are certain times for example when we need to forego our instinct to please those we love and sometimes those we even work for, to focus on our self-development and goals. Not only that, we need to take into account that we need to say no to ourselves as well. Delaying gratification to get the things we need to get done on a daily basis is paramount to creating successful habits for when we are older. If we are always procrastinating, we will consistently see it as a thing that is permissible in our lives, when it certainly isn’t.

3. Focus on File/App Management.

This is a lesson I would have learned if it wasn’t for a fraternity brother of mine. There’s very little your mind can do when reacting to a cluttered desktop. The effects of poor file management are insidious, to say the least; they aren’t as harmful to your productive in from a mobile environment (doesn’t mean that the following advice doesn’t apply). If you want to speed up the process in which you work on your computer—keep it organized. This means that there should be folders and necessary subfolders for all aspects of your digital life. I’ve saved at least 20 minutes of every day ever since I took my friends advice, and I schedule every Sunday morning to file/app management just to keep clarity on my screens.

4. Screw your notifications.

This goes hand-in-hand with number 2 but deserves its section. We are bombarded with notifications daily from a whole slew of platforms. One of the main things that deter us from concentrating on our everyday tasks is the need to view and respond to every notification that comes our way. This is a big mistake, and it can cost hours during each month.
When creating the self-discipline to say no to others, you also have to say no to people online. Everyone else is being bombarded with notifications as well, so if you take 5-6 hours to respond later, it won’t ruin their day—half of the time they won’t even notice. This relates to not only your emails but, also with your social media notifications and especially your texts. I use Hubspot’s Sidekick Gmail extension to schedule all of my email replies every morning, and I won’t check my inbox until two hours before I go to bed.

5. Keep simple things, simple.

Not all of our tasks have equal importance in our daily affairs. Somethings obviously more to us than others. It’s why we all have to create the habit of selective-slacking, creating a system of putting minimal effort in the things that don’t require excellence. It is easy to make things complicated; a true challenge is making certain tasks simpler. If we can put minimal effort in things we don’t want to do, and most importantly, tackling those tasks at the very beginning of our day—we’ll have more time to do the things we want to do.

6. Schedule your sleep.

Sleeping as a habit for time management Kenny Soto

This seems obsessive but, it is an essential step to creating an effective time management system. Not only are there studies out there that mention the health implications of getting a lack of sleep, but it’s also a part of our culture as young people in our early 20s-30s to forgo our sleep to be more productive and get work as much work done as possible each day. This is getting in your way. The typical college habit of breaking night to finish a paper isn’t going to fly after graduating. People are most productive when they get 6-8 hours of sleep and even then, 20-30 naps in the middle of each day are highly recommended.
As someone who used to play video games late into the night (sometimes sleeping around 3 A.M. & waking up at 6 A.M. several days in a row) I can attest to the fact that ever since I’ve followed a rigorous sleep schedule I’ve become much more efficient in everything I do. I can concentrate more, execute tasks faster, and I am beginning to notice a greater sense of alertness ever since I had started two months ago. One of the most important factors to a healthy lifestyle is getting enough sleep, and it is a vital part of building the foundation for good time management.

If you adopt at least one of these steps into your life, I guarantee there will be a massive amount of upside on both your productivity and ability to create free time. Because, at the end of the day the best perk of establishing an efficient system of time management is, you get a lot more time to do the things you want to do—for me, that’s taking even longer naps.

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CCNY USG Career Building

4 Career Building Lessons I Learned From My Team

This article was originally posted on April 6th, 2016.


Anything worth something can not be done without a great team of people, period. The following are a list of career-building lessons I gained from my team at CCNY.

Regardless of your profession,whatever your goals and aspirations in life may be in they cannot be achieved without a great team of people by your side. After some time of self-reflection and  reminiscing on the experiences I’ve had for the past three years attending college, I couldn’t help but notice a lot of things.

Recruitment is the first thing you need to do.

You can’t do anything without a team. The objective doesn’t matter, if you can’t sell your ideas you won’t get people to join you. The biggest hurdle all leaders will face is recruiting team members. I learned this when I began conducting interviews for potential candidates for my fraternity. When a candidate is being interviewed, they are not only selling themselves to you, but you are also selling your company to them. I’ll admit, during the first couple of interviews that I was directly involved in, I found myself negligent when it came to making the candidates feel like they were a part of the team. This is why it is so important to follow up with accepted candidates immediately after their interviews and get them acclimated with the team’s mission and vision. A great resource I used to help with my hiring skills is “How Google Works” by Eric Schmidt, I cannot recommend this book enough.

You won’t get anything done if you can’t motivate people.

Over the past few weeks, I have noticed that my team members in student government seem to have a constant sense of urgency and purpose in everything they do. Whether it relates to our weekly meetings, daily tasks regarding student outreach, office management, reporting on tasks, or just general office maintenance, everyone seems to have found where they “fit.” This certainly didn’t happen overnight. Since the beginning of my tenure as President of this wonderful organization, I made it abundantly clear that I would be open to any communication from my team as well as constructive dialogue. Transparency is the pillar that our team stands on. I have observed in the past that important information that is given to the leadership of an organization usually becomes diluted (almost to the point where it’s completely vague) when it is relayed to the entire team. Being completely open with your teammates about all issues and objectives the organization is dealing with is essential for “team-buy-in.” If your team members don’t feel like they can be trusted with company information (especially any failures the leadership has committed) then they won’t be motivated to tackle challenges when they present themselves. There are numerous techniques today that can help you get started on initiatives to increase team motivation. As a team leader, it should be something that is on your radar at all times.

When it comes to getting things done, follow the “Four D’s.” 

The best article I’ve stumbled upon on this topic is here. I won’t go over all four D’s, what I will do, is go over the importance of delegation. Delegating tasks is by far the greatest and most important skill a leader must have if they want to get anything done. Once you have a team, and they’ve become motivated, the next step should be how well can you prepare them to execute a task. How effective is your organization right now? What can you do to increase your productivity tenfold? Are there any mitigating factors that are stopping your team from getting there right now? These are questions I ask myself on a weekly basis as I plan my goals for the week. The hardest part of managing a team is understanding which team member can handle a certain set of tasks. It always helps when team members ask for specific tasks without you having to announce them; these team members have a natural instinct for detecting the needs of the organization as a whole as well as understanding what they are capable of completing. Delegation for me is quite simple, I follow two basic rules:

 

  • Delegate tasks to people who want to do them.

  • Never set the deadline yourself.

 

Always make sure the tasks you assign people are something they actually want to do. This takes a tremendous amount of time requiring you to sit  down and listen to your team members. What do they complain about? Why are they a part of the team in the first place? Everyone has a goal in mind when they are working with you, there is a reason you were able to convince them to join you in your endeavors. Make sure you keep your ears on the ground, a great leader listens to all of their teammates. In addition, when giving a task to someone, make sure they set their deadlines. It took me a while to see the upside to this. When you set the deadline you don’t give your team room to breath (in the context of my work I find that whenever I give deadlines there are 1,000 other things going in their life). When you have them set their own deadlines it relieves stress on their part and if they honor their own commitments, they hold themselves accountable.

Meetings don’t equal productivity.

This is the most important lesson I have learned. No matter what happens, I have always made it a requirement  to follow this simple rule: always have an agenda for every meeting you attend. There should be absolutely no reason why you should meet with team members just to meet. If your team cannot produce actionable tasks after a meeting is conducted, then why was the meeting conducted in the first place? Meetings shouldn’t become part of the routine – there needs to be a reason for it to happen. You risk losing valuable working hours when conducting meetings that do not contribute to the vision of the company, tackle specific challenges that the team is currently facing, or addresses any internal conflicts the team may have.

Every team is different, but I do know that sticking to principles that your team defines as its priority, help steer it to success. Hopefully, one of these lessons resonates with you. Talk and share this article with your team, see what they think.

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Pr2politics Kenny Soto Raven Robinson

Pr2Politics: Interview With Raven Robinson

Public Relations, The Political Arena, Advice For College Students, and More…

“Never plan, always be prepared.” – We still haven’t found out…go figure.

Raven Robinson

Episode 2 is here! Raven Robinson is the owner of Pr2Politics, a consulting firm that offers public relations services to political candidates and emerging public figures. She currently holds a Bachelor’s Degree in Political Science from The City College of New York, where she served as the President of their Public Relations Student Society of America (PRSSA) chapter. She is also the author of “Your Campaign: A business owner’s guide to understanding public relations”, a workbook that helps entrepreneurs with their public relations strategies. In 2015, Raven was featured in City & State Magazine as a “Top 40 under 40 Rising Star in Government”. Ms. Robinson is currently the Vice President of Government Affairs for The Women In Entertainment Empowerment Network (WEEN).


 


Show Notes:

  • Interview starts. [0:00]
  • Raven’s background. [0:33]
  • How she began to “bridge the gap.” [6:30]
  • Her experience with “Early Twitter.” [8:00]
  • Her observations on social media usage from college students. [10:50]
  • What should someone consider if they plan to start a career in public relations?  [14:24]
  • What does entrepreneurship mean to you? [17:15]
  • What is a successful life? [22:17]
  • What is a personal brand? [23:04]
  • Raven’s question for the audience… [24:44]

Book mentioned at the end: “Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person” by Shonda Rhimes

Shonda Rhimes Year of The Yes Kenny Soto

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Kenny Soto End of 2015

2015 End of The Year Review: The Experiences and Lessons Learned

This blog post is an entry reviewing some of the many experiences I had over the past year and what knowledge I gained from them.


 

First Internship Experience: SCORE

SCORE NYC is a branch of the Small Business Administration (a government entity) that helps small business owners grow their businesses through one-on-one free consultations, workshops, and online webinars.

SCORE NYC was a very special place for me this year for all of the people I was able to meet. I was able to have the opportunity to surround myself with retired business executives who came from industries ranging from corporate law and hedge fund management to digital marketing and construction. I was also able to interact with aspiring entrepreneurs who came to SCORE with questions regarding their businesses and was able to see firsthand the challenges small business owners have to endure just to serve the market. In addition to all of the opportunities to grow and learn that I gained from the people I met, I also learned a lot about two subjects I never really put that much thought into before.

What the heck is the Internet?

The first thing that I learned from my experience at SCORE is that I knew only a small amount of information when it came to what exactly the internet is. Thanks to my mentor, Maurice Bretzfield, I was able to begin to understand the importance of not only knowing the difference between the internet, www, https, FTP, mobile, and wifi but, also identifying the importance of why I should know the differences. The first month studying under him showed me how little formal education had taught me on tools that I use every single day, and it helped me understand why learning about coding, digital design, and digital marketing is vital to how I interact through the internet.

Digital Marketing and what did it have to do with me?

My primary reason for applying for the internship was because under its description it stated that all interns would learn about digital marketing. As a music major, I have learned a lot about song composition, musical theory, and performance methodology, but I did not know how I would survive in the search for a job after receiving my Bachelor’s degree. Digital marketing showed me that it’s an essential skill to at least be aware of in today’s information economy. I learned over the eight months I was at SCORE how many people were having issues just getting their businesses to be known by potential customers. Eventually, I saw that the same concerns that these entrepreneurs were facing correlated with the issues myself and some of my friends at my college where dealing with: how do we stand out from the pack? Through my eight months of diligent work, I am now able to say with confidence that I have a good grasp of Digital Marketing overall and a niche part of it – personal branding.

Buying My Name Online

In regards to personal branding, I believe another pivotal point of this past year is when I purchased my URL and built this website. The benefits of using this website are tremendous. I am now able to google myself and what I want people to see is the only thing that is shown. Controlling my online presence was one of the first things that my mentor Maurice, advised me to do. In addition to this, blogging has helped me question my ideas and develop them even more. Without this platform, I would not have been able to gather my thoughts and had others comment and provide feedback on them. I strive to not only use my website to showcase what makes me unique and why I could be of value to teams but also to help a growing community learn with me. The World Wide Web is constantly growing with pools of both high quality and mediocre content, I want to become someone who contributes to the former. Let’s not forget to mention that blogging has also helped me with my writing and grammar. Finally, it’s helping me create connections with others that otherwise wouldn’t happen. I have had the opportunity to not only interview individuals online about their experience working companies such as Google but, also get good advice on what I should do to get a job after college (which in turn provides you, the reader, with valuable content).

Starting my school year as USG President

Many challenges were thrust upon me this semester. As my college experience rapidly comes to an end, I have the privilege to lead an exceptional team as the president of the undergraduate student government at the City College of New York, and it has certainly been a role that has helped me grow as a person. From improving my time management skills, delegating tasks, making sure the entire team is aligned, managing team stress, etc. I have been exposed to a lot of real life situations that I will have to deal with after college. I consider my experience in this role as an accelerated MBA, learning how to manage a team of people and not only serve them but, serve a whole community of people (the student body) as well. I’ll certainly use the skills I am learning as president in the future, and I will be forever grateful to undergo such an incredible growth period in my life.

Reading “Think On These Things” By Jidda Krishnamurti

Think On These Things Krishnamurti

This book changed my views on our current educational system and helped me understand why it’s important to question all information was given to me, and how to integrate that process into my daily life. It was the first time I ever experience a writer pierce through the veil of what should matter most in life, which is not necessarily the answer to questions we have but, instead finding the reasons to the questions themselves first. This book is a useful resource for anyone interested in getting a fresh perspective on what it means to be essentially a creative individual.

 

As the new year begins I will continue to provide as much valuable content to you, the reader, whenever I can. It helps me tremendously if you provide your feedback and thoughts in the comments section below. Let’s have an amazing 2016 everyone.

 

Cheers,

Kenny S.

 

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Bareburger HQ NYC

Director of Marketing at BareBurger: Interview With Nabeel Alamgir

First Ever Podcast Episode!

"Youth is no promise of innovation and age is no promise of experience." - Nabeel Alamgir

Nabeel Alamgir Kenny Soto

This post is very special as it is the very first podcast episode that I have done. Nabeel Alamgir is a good friend of mine who is an excellent example of what it means to be an innovator and leader. As Director of Marketing at BareBurger, I wanted to interview him to see what his thoughts were on college and what he believes to be good advice that all college students should listen to. Given that this is my very first podcast episode, there wasn’t necessarily any particular format I was following (I just had a list of questions I wanted to ask him).

This conversation covers surviving college, what advice he would give to his children if they were starting college, tips for student entrepreneurs, and some of his childhood history when he arrived into the United States. You can follow Nabeel on Twitter here. Also, check out his startup, Linute, and start making your campus life more lively!



Show Notes:

  • Interview Starts. [0:36]
  • Nabeel’s background. [1:10]
  • It’s actually Martin Scorsese. [2:50]
  • If Nabeel could give advice to his 18-year-old self. [7:35]
  • If Nabeel had a child. [11:44]
  • Do grades matter? [14:07]
  • What do you look for in a team member? [18:03]
  • Does a resumé accurately show a candidate’s potential? [20:20]
  • What role does a person’s social media play in the interview process? [23:19]
  • The advice he would give a student entrepreneur. [28:55]
  • Nabeel’s one book suggestion… [31:33]

*The high school program he was talking about is: https://veinternational.org/

Book mentioned at the end: “The Alchemist” by Paulo Coelho

The Alchemist Paulo Coelho
I highly recommend reading this if you’re a fan of good storytelling and learning valuable life lessons.

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  1. Are You Ready For The 2016 Job Hunt? (12 min. read)
  2. 13 Insanely Cool Resumes That Landed Interviews at Google and Other Top Jobs
  3. 10 Must-Read Business Books for 2016
 If you have any feedback please leave a comment below so I can provide better podcast episodes in the future.
CCNY Class of 2019 Freshman Convocation Speech by Kenny Soto

CCNY Freshman Convocation Speech: Class of 2019


Introduction

Hello there everybody.

My name’s Kenny Soto and today I’m gonna give a little speech about what City College has to offer and what student government can do for you.

So I am gonna start off with a little story. I was born in the Castle Hill projects of the Bronx and at the age of six years old I was constantly told that I’d never succeed. I was even in special education for the first four years because I, “wasn’t fit for a classroom setting.” And now I’m here speaking to all of you.

Background at CCNY

You’re gonna constantly hear about the great resources, successful alumni, and all of the classes that you can take here at City College. But, I want to also remind you that you will be challenged and with challenges can come some doubts.

When I first started here I was a biology major, and I was studying biology to become a doctor; to make my parents happy. And then I realized that’s not what I wanted to do. I wanted to stay and learn from this experience here at City College. So now I’m a music major and I couldn’t be any more (nervous much??? haha) happier.

Some of you may even think that college is not for you and you might want to drop out…I too thought the same. My sophomore year I was deeply considering this until I realized that there’s so much more outside of your courses. You are not here simply to get an amazing GPA. I joined a fraternity, got involved in club life, and even joined student government and everything completely shifted.

What CCNY & student government can offer you

Your purpose here besides getting a degree is to learn. And this does not mean simply going to class and then going to work or hanging out with friends. This means as VP Reina said, look to your left and look to your right and realizing you can learn from your fellow student body as well.

Discover the amazing people that are here. Interact with faculty outside of classrooms, go to some events, and interact with student government. Because this is what we are here to do; we are here to represent you as the student body. If you ever need or feel the need to speak to student government about any issues you may have or any improvements you see that should happen, feel free to come to us in the North Academic Center and reach out to us (or just hang out).

Takeaway

Now there’s one thing that I want to say from a philosopher by the name of J. Krishnamurti who states, “The purpose of education is not to add accolades to your name or further your position in society. The purpose of true education is to enrich the experiences and relationships that you have with the universe and with yourself.”

Thank you.

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Cost Of College

The Cost of College: 4 Things You Should Be Doing So You Don’t Waste Your Money

The College Journey…

Here’s a familiar story. You just finished high school, and you’re excited to begin the next part of your journey. The majority of your peers have all gone to different colleges so you’ll be entering this new stage of your life on your own (or maybe with at least another friend). As a college freshman, all of us barely knew what was going on when we started our new journey, and we needed to cram a lot of information into our heads before we started our classes.

The cost of college is tremendous. Here are four pieces of advice every college student (especially freshman) should know, so they don’t waste their money and most importantly their time:

1. Meet People & Leverage Relationships

I have heard this line countless times during freshman year, “It’s not what you know, it’s who you know that matters.” This may be true but, only to a certain extent. What is truly important is who knows you. You can know a countless number of people before graduating college but, if none of those people are valuable connections who can’t remember who you are, you can’t leverage any of the opportunities they might be able to offer. It is or you to make sure you are making your mark on campus. When meeting someone always ask, “How can I bring value to this person?” Doing this will help solidify that you’re not only thinking about yourself but that you care about the other person. Only after you’ve created value for the person should you then ask them for a favor (the usual one being a connection to a job or some other opportunity).

2. Join a Club or Organization

I believe the majority of valuable information anyone can attain from their college experiences doesn’t just come from their professors, it comes from peers. Once you graduate and join the workforce, no matter what your career choice may be, you will begin to work as a member of a team. The best way to gain prior experience in working in a team (outside of college sports) is to join a club or organization. You will gain invaluable knowledge in how effective (or ineffective) teams are run. Associating the experiences, you get from being a club leader to what your intended career path may be can also help you tremendously. My desired path in life after college is to start my own company and as Richard Branson says, “A company is a group of people.” If you don’t know how to work with people now, clubs are a great starting point outside of the classroom. They also have the added bonus of extending your network.

3. Do An Internship

The best opportunity I had to learn about the practical uses of what I was gaining from my courses came from an internship. The ideal internship (which has nothing to do with getting someone coffee) allows you to learn, as you do the job. As a music major, there aren’t many internship opportunities available for me, so I had to leverage my network to take on another path: digital marketing. From my experience, I learned that the best way to truly know if what you’re studying is right for you, you need to do it. Sitting in a classroom learning theories will never give you the value of experience. And if you’re like me who’s constantly trying to learn new things, do an internship that is completely outside of your field. If it weren’t for the eight-month internship I had, you wouldn’t be reading this (because this website wouldn’t even exist). Consider an internship (paid or free) as the best college course you’ll ever take and not pay for.

Note: Student research is a good substitute for internships.

4. Figure Out What Are Your Strengths & Focus Your Studies On Enhancing Them.

Don’t concentrate on getting a job that can get you into your desired tax bracket. The cost of college is extremely high today, and no one should be wasting their money. The main reason you should be going to college is to learn how to learn and to become an observer of the universe. We are entering an era in which employers are caring less about the degree you have and more about how you showcase what you know. It helps if you’ve gained experience via an internship or research opportunity and if you’ve developed friendships that you can utilize to help advance your career.

If you just work on stuff that you like, and you’re passionate about, you don’t have to have a master plan with how things will play out. – Mark Zuckerberg, founder of Facebook.

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