Job search tips 2016 Kenny Soto

Are You Ready For The 2016 Job Hunt? (12 Min. Read)

The Times Have Changed…. It’s time to fix your job hunting techniques.

The year is almost ending, and it’s time to start thinking about what companies we are going to apply to after graduation. However, there’s one big issue: our resumes just don’t cut it anymore. 93% of all Hiring Managers use resume scanning software to filter candidates from the application pool. I was recently told this by TopResume, a company that reviews resumes to be up to ATS (applicant tracking system)  standards.


What alarmed me the most is that I learned that most companies use these resume scanning software systems. I would love to work for, Apple, Amazon, and Google to name a few. So what is one to do when attempting to apply for a job in a time and age where just this year, college graduates have made up 40% of the unemployment population in the US? As young professionals, we need to change our job hunting strategies and begin using the internet to stand out from the crowd.Why it’s time for a personal brand.

Why it’s time for a personal brand.

There is one thing you need to stop believing and that is that a well-constructed resume will help you get the interview. Although it is still important to develop your work experience and have a crisp resume, you need to know that everyone and their mother has one as well…and she is most likely applying to your dream job as well (here’s a PDF you can read later to see why I say this). The number one way to stand out from the sea of resumes that make it after the dreaded ATS’s scan through everyone else’s is a personal brand! Creating your personal brand online can help your job hunt tremendously, and it doesn’t take that much money to start.

I highly recommend creating a website through a CMS (content management system) such as WordPress or SquareSpace that don’t require any coding skills to enable you to start putting who you are on the internet. The very first thing an employer who sees your resume does is Google you! You need to make sure that you are in control of your digital persona. People will take photos of you and build content about you via social media that you will be indexed for on Google. Either you take control of your image or others will do it for you, and your hiring manager will see it.

Kenny Soto Job Hunt Help

There are many ways to get started!

Have you ever thought to yourself, “I’ve just spent an all-nighter writing this 10-page essay, I got my B+, now what?” Well, the coolest thing about a blog is that if you don’t have anything to showcase right away, use your old homework (make sure it pertains to what you are interested in doing in the future) and use the content as an article.

The hardest part about building a personal brand and using a blog is creating content but, don’t let that stop you from using old work to kickstart your content creation. If you write about what you’re interested in, it will be enjoyable, just be authentic.

If you don’t have the money right now to set up a website, there are two alternatives you can use! Don’t give yourself an excuse not to do this today:

Kenny Soto Job Hunt Help

Use the posts option on your LinkedIn and Medium accounts to create a personal website substitute while you save up around $50 to make your personal branding website. You need to begin today to make your job hunt easier in the future.

Up next…drum roll… researching your target companies

The next step as you journey off into creating an awesome personal brand is to begin finding out more about the culture of the companies you want to work for in the future. It can all start with a Tweet or InMail (LinkedIn message) directly to someone in the business you feel may answer you. The secret to increasing your chances to getting a response is to NEVER ASK FOR A JOB REFERRAL, instead ask them:

  • What do they think about the industry?
  • Where do yourself in the company?
  • What do you believe was a contributing to your success in establishing and advancing your career?

There are more questions you can ask but ultimately the reason they will answer you is because you will always begin or end the interaction with, “I wanted to know if you had the time to answer a few questions so I can put the content on my blog to help my viewers.” Or, “…so I can get other ideas to help build new content.” This technique has worked for me and if all else fails on Twitter and LinkedIn, then just use Quora.

Kenny Soto Job Hunt Help

Quora is a platform that allows you to ask anyone in the world any question you may have as well as enable you to answer any question that they have posted. The network on this platform is full of amazing and intelligent people who, when engaged correctly, can also be asked for a short 15-minute phone call or quick conversation over a cup of coffee. This provides you the opportunity for  you to expand your network before applying for jobs. Heck, even if they don’t help you get the job you do three crucial things:

  • Help grow your content on your site.
  • Learn more about the industry you are entering.
  • Increase the size of your professional network.

Speaking of networking for your job hunt…

Kenny Soto Job Hunt Advice

Another resource you can use to help your job hunt is networking websites. It’s not what you know or even who you know, it’s who knows you! What you need to do is take the initiative to actually go out and meet other business professionals if you really want to get the needed connections to help your job hunt. I recommend choosing MeetUp as your main platform for networking. You can search via any topic you want to learn about or any industry you wish to join. At the very minimum, you will expand your knowledge around your particular field and meet new people.

The challenge you need to be aware of as you go into the new year is that a resume is no longer enough. These are a few of the many steps you need to take in order to have a better chance at landing the job you want in the coming year. I hope this was some help and feel free to click in the articles below to learn more about personal branding and job hunt techniques.

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Recommended Articles:

  1. The 6 Steps to Building a Personal Website
  2. Beat the Robots: How to Get Your Resume Past the System & Into Human Hand
  3. How I got famous executives to answer my emails when I was an unknown 21-year-old entrepreneur

		
LinkedIn Help Kenny Soto

How to Use LinkedIn to Get Interviews

This question was one I asked via Quora in September of 2015, where several business professionals graced me with their insights. Below is the featured answer to my question that every college student needs to read:

Answer by Paulo Tanaka, Software Engineer at LinkedIn.

Paulo Tanaka Quora“I can tell you first hand, as I used LinkedIn during school to get an internship at LinkedIn, which turned into a full-time job. Also, I should note that the entire process was done through LinkedIn, as the company did not have a presence in my school.

The first thing to do is to keep an up to date profile. Throughout school, I’d always be updating my profile and adding more connections. This is crucial, as it will make you look a lot better in the eyes of recruiters, as well as placing you higher in search results.

The second thing is to leverage LinkedIn groups (communities) to your advantage. Join groups of topics that interest you. This will also help you place higher in search results.

Third is to always add any recruiter who contacts you and any interviewer that interviews you. This will make your profile more credible and make you better connected, again making you rank higher in results.

Fourth, and most important, don’t rely on LinkedIn. LinkedIn is merely a tool. Make sure you’re always attending career fairs, talking to recruiters (and adding them on LinkedIn). Be always on the lookout for new opportunities that can make your resume really stand out. This is what will really set you apart.

I hope that helps!”

Author’s note:

LinkedIn is a vital resource for anyone trying to get into the workforce. College students should constantly be searching up the employees of the companies they want to join. A lot of them post informative articles about the company and what they are learning and it is a great way to connect beforehand.

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  1. LinkedIn Profile Checklist College Students.pdf

  2. LinkedIn’s top talent executive shares her best career advice for college graduates
  3. 6 Steps For College Students Using LinkedIn To Connect

How can college students leverage social media to get interviews at startups? Graham Campbell Kenny Soto

How can college students leverage social media to get interviews at startups?

This question was one I asked via Quora in August of 2015, where several business professionals graced me with their insights. Below is the featured answer to my question that every college student needs to read:

Answer by Graham Campbell, Owner of Moose Media Management specializing in Social Media Services & Training. 

 

As the owner of a Social Media startup & someone that has interviewed & appointed dozens, if not hundreds of people in the past I would say ‘leveraging’ Social Media is going to be an advantage, but not necessarily in ways you would expect. You still need to make sure you apply for any available position using the official channels. If no position is advertised & you are just speculating, I would still consider the following points:

Social Media Across the Board

Make sure your social media profiles are complete, current, interesting & relevant. Concentrate on your big 3 – Facebook, Twitter & most importantly LinkedIn. If you do make direct contact with a potential employer then do it solely via LinkedIn & email. I want to see your professional portfolio & networks; the other channels really just add colour for me at this stage & perhaps give me a better insight into the type of person you are – For example it may jump out of your Facebook profile that you’re dedicated to your family, your Twitter may tell me you are engaging & responsive & Instagram tells me you love going climbing with your mates. That sort of ‘colour’ is very valuable to any potential employer so I’d suggest not having too many closed networks at this stage.

General Rules

Also don’t try & focus all your platforms on ‘leveraging’ your new role. Let LinkedIn be LinkedIn & Facebook be Facebook. I’d be interested in a well-rounded person & an understanding that you utilise these networks in different ways – presenting different ‘faces’ within them is key. Obviously if you need to clean them up – then do it – no-one needs to see your bare heinie on Facebook, not your mates, not your parents & certainly not any potential employer. Don’t be boring, though, if there are pics from the same night which just show that everyone was having a great time then – there’s no harm in that!

It would be good to see Social Media projects you’ve been involved in linked to you, but this isn’t essential. It’s that sort of stuff that would come out at an interview. Therefore don’t flatter yourself too much that any potential employer, even within Social Media, is going to spend more than 5-10 minutes looking at your profiles for an entry level job. You just need to grab attention with your Bios, we aren’t going to trawl for nuggets hidden in the depths of your feeds.

Direct Contact

Most important to me if you contacted me directly (especially if unsolicited) is that you’ve taken the time to find out about the company, you can show that you are genuinely interested in the work that we do (don’t over-use the word passionate, it drives me wild) & that you are aligned with my company’s values & ethos. If you can reference particular projects we’ve been involved in (not always easy I know) that you genuinely found engaging, then all the better, let us know. Don’t be afraid to be enthusiastic, however, walk the line between enthusiasm & obsequiousness [inclined or disposed to please], I still want to see a bit of ‘edge’ or spirit.

If you want to do something different think about a video. You must make sure you are good on camera, though, know what you want to say, how to say it concisely & generally be engaging. Practise. Otherwise, it would backfire.

If presentations are a strength then what about:

Follow all the right prospective employers/people on Periscope, create some buzz about your upcoming 5-minute pitch to be their companies next stand-out employee, then nail your live ‘performance’! Hey presto you’ve just effectively interviewed for all the companies you want to work for in one go & got a jump on your fellow graduates (anyone reading this that actually follows this through please let me know & also credit me in your interview) you can have it for free! I suppose the real key is to play to your strengths & align those to the interests of your prospective employers. In other words: don’t be someone or something you’re not in Social Media as in life. It’s never a recipe that succeeds – trust me!

Whatever you do, don’t bombard the company with unsolicited requests & I would certainly advise against using social media ads to ‘get yourself out there’ – I don’t think they are suitable for your situation.

What about a handwritten letter?

Regarding [a] handwritten letter – that’s fine but I’ve seen too many terrible ones, it has to be spot on. If your writing is illegible or even too neat, if you are dyslexic or just rubbish at spelling then don’t do it. To be honest, a well constructed electronic letter may give me some insight into your design proclivities. I’ll judge you by the fonts you use, line spacing, kerning & general design. Sorry, but it’s the truth! Clue – most ‘creatives’ like simplicity (I’m sure you know that).

So I have rambled a bit, it’s been a long week but, I want to leave you with this: it’s a bit of life advice really, but allies to this situation. Live by this & you will go far. It’s a conflict resolution model by Don Miguel Ruiz & it’s at the heart of who I am & the ideals of my company:

  1. Be IMPECCABLE with your word
  2. Don’t make assumptions
  3. Don’t take things personally
  4. ALWAYS do your best

Best of luck in your search.

Author’s note: Hopefully this answer gives you some hope in your job search. Always try new things, you never know until you do it.

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Personal Website Kenny Soto

The 6 Steps to Building a Personal Website

You have to market yourself.


You already understand the importance of a 
personal website if you clicked to read this article (or you’re curious). Minda Zetlin from Inc.com comments on a survey of 300 HR professionals that shows that 30% of them see a personal website as a key advantage for job applicants however, less than 1% actually have one. If you want a leg up on your competition, it’s time to invest in a website.

1. Buying a domain

When setting up your website the first thing the you need to do is compare the pricing options on different domain extensions attached to your first & last name. The best domain extensions to use are .com, .me, or .info for a personal website (the complete list can be found here). Once you’ve decided which extension you’ll be using the next best course of action is to choose from the large list of domain name providers. My suggestion is to either use godaddy.com, namecheap.com or bluehost.com. It is advised that you make your first purchase for owning the website for 2 years because people with your name can bid for your site and put it on hold until your subscription expires and if you mistakenly forget to renew they will grab it.

2. Hosting to go with your domain

After carefully choosing your domain name the next thing you need to purchase is a hosting package. The best ones provide these services:

  • 24/7 Customer service Monthly or Bi-monthly discounts
  • Server space packages
  • Migration services (just in case you need to switch an already owned domain to another provider)
  • Security Services

The main reason why these four aspects should be prioritized over all others is because without these aspects you will have a longer process in setting up your site and you want to avoid as many hiccups as possible to save your time.

3. Can’t code? Use a CMS!

The easiest way to build a unique & well-designed website is to use a content management system such as WordPress & SquareSpace  (these are all in one packages that also provide hosting and domain purchasing). The best one is my opinion is WordPress for its ability to easily manage and customize the backend aspects of your website. For this article, I will be mainly referencing WordPress for adding your plugins and pages to your website.

There really is no reason for anyone not to have a website, regardless of your skills in coding. If you do however want to learn to code from scratch, you can use CodeAcademy for free. For a personal website all you need to know is HTML & CSS.

4. Who are you building it for?

There multiple reasons for you to have a personal website. One thing you must consider is who you are building it for, and not only why. The best thing you can do before beginning the overall design & structure for your site you need to develop a content marketing plan for your intended audience. For example, if you are a law student creating a blog based on general law knowledge you believe people should know, you can then market yourself to law firms (it’s great to have graduate from a great school but, if you don’t graduate from Harvard or Yale, you should consider increasing your edge). If you want to get into creating infographics for your blog, services such as Canva or Vengage can help. Building the website is half of the battle, marketing it is just as important.

5. Essential pages your site should have (after choosing a theme)

You can have multiple web pages on your site however, there are four that you must consider carefully. To save yourself time, make sure all the design planning is done using wireframe and then you implement everything you had in mind about the pages that you want.

The first and most important page is your home page, the one thing that can kill your bounce rate (tips for understanding that here). If you want your visitors to stay, make sure your homepage has content including your current blog posts, site news, or even your social media news feeds. After that, make sure you have a blog page. It is up to you whether you only want your posts or a sidebar/footer for your widgets. Don’t forget that in addition to these pages you should include a professional resume/portfolio. It can be the same information that you provide on your LinkedIn profile. Finally, don’t forget a contact page so people can reach you (you’re doing this to promote yourself after all).

6. Other key elements

You want people to follow you  so social media buttons are vital to your promotional success. If your WordPress theme doesn’t provide this functionality you can use the plugin Shareoholic or AddThis. Having a newsletter to keep people who are interested in you updated is also very important. After creating an opt-in button (could be labeled subscribe here), utilize services such as MailChimp or ConstantContact to design your newsletter emails.

Finally, to truly manage your website effectively I highly recommend learning Google Analytics. Google Analytics will help you to:

  • Manage where people are putting your links
  • Understanding how people interact with your site
  • Know where your audience is located and where they are coming from
  • Know what sites are bringing the most referrals

It will also help you to understand what website elements are working, what colors are working, where you’re not getting clicks, where you are getting clicks, etc. Keep in mind that this is a tool to focus on after building your website; once you begin content development and promotion.

If you have around $50 you can certainly get started today. So many of us use the internet however, we do not use it to truly promote ourselves and gain opportunities to further our success. If you want to continue to learn more about marketing yourself effectively online make sure to subscribe for more articles.

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Cost Of College

The Cost of College: 4 Things You Should Be Doing So You Don’t Waste Your Money

The College Journey…

Here’s a familiar story. You just finished high school, and you’re excited to begin the next part of your journey. The majority of your peers have all gone to different colleges so you’ll be entering this new stage of your life on your own (or maybe with at least another friend). As a college freshman, all of us barely knew what was going on when we started our new journey, and we needed to cram a lot of information into our heads before we started our classes.

The cost of college is tremendous. Here are four pieces of advice every college student (especially freshman) should know, so they don’t waste their money and most importantly their time:

1. Meet People & Leverage Relationships

I have heard this line countless times during freshman year, “It’s not what you know, it’s who you know that matters.” This may be true but, only to a certain extent. What is truly important is who knows you. You can know a countless number of people before graduating college but, if none of those people are valuable connections who can’t remember who you are, you can’t leverage any of the opportunities they might be able to offer. It is or you to make sure you are making your mark on campus. When meeting someone always ask, “How can I bring value to this person?” Doing this will help solidify that you’re not only thinking about yourself but that you care about the other person. Only after you’ve created value for the person should you then ask them for a favor (the usual one being a connection to a job or some other opportunity).

2. Join a Club or Organization

I believe the majority of valuable information anyone can attain from their college experiences doesn’t just come from their professors, it comes from peers. Once you graduate and join the workforce, no matter what your career choice may be, you will begin to work as a member of a team. The best way to gain prior experience in working in a team (outside of college sports) is to join a club or organization. You will gain invaluable knowledge in how effective (or ineffective) teams are run. Associating the experiences, you get from being a club leader to what your intended career path may be can also help you tremendously. My desired path in life after college is to start my own company and as Richard Branson says, “A company is a group of people.” If you don’t know how to work with people now, clubs are a great starting point outside of the classroom. They also have the added bonus of extending your network.

3. Do An Internship

The best opportunity I had to learn about the practical uses of what I was gaining from my courses came from an internship. The ideal internship (which has nothing to do with getting someone coffee) allows you to learn, as you do the job. As a music major, there aren’t many internship opportunities available for me, so I had to leverage my network to take on another path: digital marketing. From my experience, I learned that the best way to truly know if what you’re studying is right for you, you need to do it. Sitting in a classroom learning theories will never give you the value of experience. And if you’re like me who’s constantly trying to learn new things, do an internship that is completely outside of your field. If it weren’t for the eight-month internship I had, you wouldn’t be reading this (because this website wouldn’t even exist). Consider an internship (paid or free) as the best college course you’ll ever take and not pay for.

Note: Student research is a good substitute for internships.

4. Figure Out What Are Your Strengths & Focus Your Studies On Enhancing Them.

Don’t concentrate on getting a job that can get you into your desired tax bracket. The cost of college is extremely high today, and no one should be wasting their money. The main reason you should be going to college is to learn how to learn and to become an observer of the universe. We are entering an era in which employers are caring less about the degree you have and more about how you showcase what you know. It helps if you’ve gained experience via an internship or research opportunity and if you’ve developed friendships that you can utilize to help advance your career.

If you just work on stuff that you like, and you’re passionate about, you don’t have to have a master plan with how things will play out. – Mark Zuckerberg, founder of Facebook.

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Accelerating Your Professional Growth By Working For Free

Working for free has its own value Since 2015 I’ve been volunteering my time at SCORE NYC, a federal nonprofit that helps small business owners with free & confidential business advice. Through my two years of experience volunteering my marketing services, I’ve begun to see the value in working for free. As I reflect on […]

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Self education Kenny Soto

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HireOwl Student Spotlight: Kenny Soto

This Student Spotlight was originally posted on HireOwl.

Tell us more about yourself. Elaborate on your involvement in student government and your work on personal branding. Have you turned that into a business? Have you started other businesses? Feel free to mention teams, clubs, and special skills or experience.

My name is Kenny Soto and I am the incoming president of Student Government at the City College of New York. I realized early on that the majority of knowledge that could be gained from college was not from my courses but from the people I would meet. In order for me to gain a large base of connections at my college, I had to market myself. Entering student government was vital because I knew that I would learn the necessary skills needed after college and I have utilized those skills to start my own consulting business for students.

What’s your dream job?

I want to own my own venture capital firm that helps fund education technology startups based in New York City.

Name your favorite employer you’ve worked with, and why. 

My favorite employer has to be SCORE NYC, based near City Hall in New York. The reason why is because through the eight-month internship they provided me I have been able to learn more about the issues that plague so many entrepreneurs. Having the chance to see retired executives coach and mentor current CEO’s (startup founders) has shown me what it takes to execute and create a scalable and successful business.

What are the top ways you have benefited from working while in college? 

The best benefit I have gained while working in college would have to be learning the theories from college classes and implementing them in a pragmatic way. The most important lesson I have obtained is that knowledge gained is useless unless you put what you’ve learned into action and test the theories you’ve gained. A college degree only serves to show an employer that you can handle a certain set of tasks given with a specific deadline. If you want to stand out, you must take extra steps so people can see you as an asset.

When not in class, you can usually be found:

On my free time, I am usually writing on my blog, taking photos across the city, or working with my Fraternity Tau Kappa Epsilon doing volunteer work and reading business books.

If you’re looking for a job I highly suggest checking out HireOwl immediately!

Personal Branding Tips For College Students

A Personal Branding Campaign Is Vital For College Seniors & Graduates 

Have you ever wondered what was the exact number of job applications you’ve completed, that have never received any attention or have gotten a reply? If I had to estimate it, the number of applications for me would be over 120. Searching for a new job can be a very depressing process, especially for recent college graduates who need to pay off their student loans and want to start an independent life. The value of a college degree still stands, but it is steadily declining each year.

There are more than 2.8 million college graduates entering the workforce this year alone. That’s only a small fraction of the competition you’ll have to deal with if you factor in the rest of the citizens that are also competing for your dream job (or any job for that matter). So, what can someone do to help increase his or her chances of employment in today’s noisy job search environment?

The Hiring Process

I dread job hunting simply because of all the deterrents that exist that stop me from becoming employed. For starters, there are resume tracking systems that allow hiring managers (at large corporations such as Twitter, Apple, and Google) to sift through thousands of applicants so that only 10 to 20 resumes ever end up on their desks. And get this—the very first thing a hiring manager does today before they even view your resume, is Google your name. That means that online reputation management is now more important than ever before.

Every one of us produces content on a daily basis, whether it is a status update, video, or a photo and all of it is being indexed the very moment we post it (and it never gets removed). Think about it; your name is a keyword that is going to have all the relevant content related to it readily available when someone searches you. Remember that photo you took at your spring break party that you deleted after posting it by accident? It’s still in Google Search’s archives. But don’t fret, there are things you can do that can help you increase your job hunt success!

Why do you need to build your personal brand?

First impressions are no longer made based on face-to-face interactions. Before you are even invited to an interview, you need to pass the “online tests” that are imposed on you. Hiring managers are supposed to acquire the best potential team members possible. To make a good impression, you need to create and manage your own personal brand. Sadly, LinkedIn is not enough to show whom you truly are. Not only as the ideal employee but also, as a really amazing person. Your personal brand needs to be a combination of your resume, your LinkedIn profile, and most importantly your very own personal website (ideally, firstnamelastname.com).

The question that you need to ask yourself before you even apply for a job is “what is my value proposition?” thinking through the eyes of an employer. If you do not present yourself online as someone who can provide added value to their company, they will not waste their time interviewing you. They must ensure that your personality is a good match for whatever team you are applying to join.

There are college students that have honors, several awards, are a part of many clubs and organizations and have completed many internships. At the end of the day, you will always be in competition for the jobs you apply for, so you need to add as many key advantages as possible to get yourself in front of the employment line. It’s time you leverage your online presence to stand out from the crowd.

How to build your personal brand

The first thing you must consider is that resumes aren’t as important as what a potential employer sees online. The most important thing you must do is create a website. You don’t need to learn how to code to create one now; there are many content management systems that can allow you to post content and design your website very quickly (such as SquareSpace and WordPress). The biggest investment you can ever make as a college student is buying a domain and hosting your website.

I have had my website for almost a year now, and it has allowed me to show who I am as a young professional in a much grander way than a resume ever will. What you should think about is how you are currently conveying to an employer (and everyone else), who are you and what makes you so unique. Why are you more of a potential asset to the company than the other thousand applicants who applied last month?

If I were hiring someone, and I saw two resumes with the same skills, job experience, and degree (even though GPA or school doesn’t bring much merit anymore), if one candidate had a website, and the other didn’t—I would definitely giving the first interview to the applicant who has their own site.

What Employers Want To See

Considering that a degree is no longer the only thing needed for your professional success, there has to be something else that you can do to increase your chances of landing the right job. The key to doing so is leveraging what you already use every day: the Internet.

In our culture, all of our attention is now focused on our mobile devices, so we must know how to use this to our advantage. The purpose of creating a personal branding campaign that includes a website, great LinkedIn profile, other Social Media channels, and a resume that speaks to an employer is to show your value proposition. The key to success after college and beyond is to consistently showcase (online) why anyone should give a damn about you.

Building these things is fairly easy; the main issue is committing your time to get these things done. If you aren’t being hired for the job, someone else will be!

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Recommended Articles:

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2.     Advice for College Graduates: Treat Your Career Like a Startup

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Learn Digital Marketing kenny soto

3 Reasons Why You Have to Learn Digital Marketing

Today, everyone is their own media company.

[Editor’s note: Posted originally on February 8th, 2015]

“To me, job titles don’t matter. Everyone is in sales. It’s the only way we stay in business.”Harvey Mackay

I am currently an intern at SCORE NYC, a not-for-profit small business consulting agency right in the heart of New York City. As an intern, I am being exposed to what digital marketing is and how the marketing world has changed dramatically. Here are the top three reasons why I believe no matter what industry or profession you are going into, you have to be savvy in digital marketing.

Everything is sold on the internet.

Whether you like it or not, most professions rely on the art of selling. When someone is looking for a new product or service, a nonprofit to donate to, or just a new blog to read, understanding how to market on the internet is essential to your success. The more you understand how to market yourself or a business you work for on the internet, the more valuable you become. There is a lot of white noise on the web and you want your potential customers/viewers to reach you. Digital marketing is all about optimizing your online presence.

Your information is being indexed every day.

It should come as no surprise that Google catalogs every Facebook post, Tweet, LinkedIn update and Instagram video you share online. Your information is out there and what you need to do is make sure you are in control of what people see. The first thing employers do today is the Google your name before even deciding to skim your resume (if you’re an entrepreneur looking for investors, be aware that they always do their due diligence in researching who you are before your pitch). Make sure what they see is spectacular and show them you are an asset; the right person for the position. At all costs avoid any damaging information to be posted about you online. Digital etiquette is the one thing you cannot afford to overlook.

Your competition is everywhere.

How can anyone be able to get a job in today’s ever changing job market when thousands of people are applying to the same positions daily through the internet? How do you sell a product to customers when there are thousands of competitors in the same industry creating and giving out content on a daily basis? Business professionals need to know how to stand out from the crowd and the best way to do so is to make your digital presence known. This doesn’t mean only setting up a LinkedIn account, crossing your fingers, and hoping for the best. You have to join forums or message boards and start communicating with people within your industry (creating an active presence is key). Show your potential employers, customers and business partners that you are the expert and authority in your field. It’s all about developing a personal brand that will have employers wanting to know more about you.

Don’t only spend your time on the internet scrolling through news feeds and watching countless YouTube videos. Invest your time into expanding who you are online. Trust me, if you aren’t doing so your competition is.

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