The Times Have Changed…. It’s time to fix your job hunting techniques.
The year is almost ending, and it’s time to start thinking about what companies we are going to apply to after graduation. However, there’s one big issue: our resumes just don’t cut it anymore. 93% of all Hiring Managers use resume scanning software to filter candidates from the application pool. I was recently told this by TopResume, a company that reviews resumes to be up to ATS (applicant tracking system) standards.
What alarmed me the most is that I learned that most companies use these resume scanning software systems. I would love to work for, Apple, Amazon, and Google to name a few. So what is one to do when attempting to apply for a job in a time and age where just this year, college graduates have made up 40% of the unemployment population in the US? As young professionals, we need to change our job hunting strategies and begin using the internet to stand out from the crowd.Why it’s time for a personal brand.
Why it’s time for a personal brand.
There is one thing you need to stop believing and that is that a well-constructed resume will help you get the interview. Although it is still important to develop your work experience and have a crisp resume, you need to know that everyone and their mother has one as well…and she is most likely applying to your dream job as well (here’s a PDF you can read later to see why I say this). The number one way to stand out from the sea of resumes that make it after the dreaded ATS’s scan through everyone else’s is a personal brand! Creating your personal brand online can help your job hunt tremendously, and it doesn’t take that much money to start.
I highly recommend creating a website through a CMS (content management system) such as WordPress or SquareSpace that don’t require any coding skills to enable you to start putting who you are on the internet. The very first thing an employer who sees your resume does is Google you! You need to make sure that you are in control of your digital persona. People will take photos of you and build content about you via social media that you will be indexed for on Google. Either you take control of your image or others will do it for you, and your hiring manager will see it.
There are many ways to get started!
Have you ever thought to yourself, “I’ve just spent an all-nighter writing this 10-page essay, I got my B+, now what?” Well, the coolest thing about a blog is that if you don’t have anything to showcase right away, use your old homework (make sure it pertains to what you are interested in doing in the future) and use the content as an article.
The hardest part about building a personal brand and using a blog is creating content but, don’t let that stop you from using old work to kickstart your content creation. If you write about what you’re interested in, it will be enjoyable, just be authentic.
If you don’t have the money right now to set up a website, there are two alternatives you can use! Don’t give yourself an excuse not to do this today:
Use the posts option on your LinkedIn and Medium accounts to create a personal website substitute while you save up around $50 to make your personal branding website. You need to begin today to make your job hunt easier in the future.
Up next…drum roll… researching your target companies
The next step as you journey off into creating an awesome personal brand is to begin finding out more about the culture of the companies you want to work for in the future. It can all start with a Tweet or InMail (LinkedIn message) directly to someone in the business you feel may answer you. The secret to increasing your chances to getting a response is to NEVER ASK FOR A JOB REFERRAL, instead ask them:
- What do they think about the industry?
- Where do yourself in the company?
- What do you believe was a contributing to your success in establishing and advancing your career?
There are more questions you can ask but ultimately the reason they will answer you is because you will always begin or end the interaction with, “I wanted to know if you had the time to answer a few questions so I can put the content on my blog to help my viewers.” Or, “…so I can get other ideas to help build new content.” This technique has worked for me and if all else fails on Twitter and LinkedIn, then just use Quora.
Quora is a platform that allows you to ask anyone in the world any question you may have as well as enable you to answer any question that they have posted. The network on this platform is full of amazing and intelligent people who, when engaged correctly, can also be asked for a short 15-minute phone call or quick conversation over a cup of coffee. This provides you the opportunity for you to expand your network before applying for jobs. Heck, even if they don’t help you get the job you do three crucial things:
- Help grow your content on your site.
- Learn more about the industry you are entering.
- Increase the size of your professional network.
Speaking of networking for your job hunt…
Another resource you can use to help your job hunt is networking websites. It’s not what you know or even who you know, it’s who knows you! What you need to do is take the initiative to actually go out and meet other business professionals if you really want to get the needed connections to help your job hunt. I recommend choosing MeetUp as your main platform for networking. You can search via any topic you want to learn about or any industry you wish to join. At the very minimum, you will expand your knowledge around your particular field and meet new people.
The challenge you need to be aware of as you go into the new year is that a resume is no longer enough. These are a few of the many steps you need to take in order to have a better chance at landing the job you want in the coming year. I hope this was some help and feel free to click in the articles below to learn more about personal branding and job hunt techniques.
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