selective slacking

Selective Slacking: Why Sacrificing The “A,” Get’s You More

A book highlighted it.

I just finished reading this book called Smartcuts by Shane Snow, CEO of Contently. The book’s mission is to teach its readers how to achieve their goals in less time than it takes the majority of people. In the second part of the book, Shane begins to cover a topic called selective slacking: the process of putting as little effort (and time) as possible to get the minimum requirement of a task done so that you can focus on your priorities. While reading this chapter, something struck a nerve. “All of this seems oddly familiar,” I thought to myself while reading. And that’s because I’ve been using this technique for the past two years, ever since I began taking executive roles in student government at the City College of New York.

I was always an A student. I say this to highlight the fact that as soon as I started realizing that I couldn’t do both student government and excel in my classes, I had to make a calculated choice. So I asked myself, “What was I going to sacrifice? What were my main priorities moving forward?” At first, I opted for sacrificing my sleep, which ended up making my performance suffer in both areas of my collegiate career. So I decided, that what I wanted to learn from the most was from my leadership experience and not from my courses. I’ll admit that there were times where I wanted to drop all of my coursework altogether, to focus on student government, but I wouldn’t be able to maintain or run for future positions without at least maintaining a 2.5 GPA. I already had a 3.2 and calculated that if I just had one A and one B, each semester, I could focus on what mattered to me. And that’s what I did.

Using selective slacking now.

Now that I’m a college graduate, I can see how selective slacking can be applied to almost every aspect of my life. My two top priorities right now are focusing on growing my non-profit, Futures For Students, as well as excelling in my current part-time consultancy job for a startup in New York City. There are only 168 hours in a week, and I can’t possibly manage to grow an organization, fundraise money, be excellent at my part time job, and juggle all my other responsibilities. So I’ve set up a system (I use my calendar as a Gantt chart) to let me manage my time to excel in the things I care about. And most importantly, I’ve learned to say no to almost everything that takes away from the time I need to invest in myself. Putting the bare minimum amount of effort into things that don’t matter to me (like doing household chores) but still need to get down is the focus of how I’ve used selective slacking.

It’s a technique I suggest you at least experiment with. What do you want to do more of? There is always one hobby that you can allocate more time to but, you can’t because of the other one thousand responsibilities that you have. Learn to cut those you activities that you don’t care about to save yourself time! Selective slacking is a technique that allows you design your lifestyle based on your core values and priorities. Trying this out for a month will certainly show you the benefits of prioritizing your time and energy this way.

If you want to learn more about other techniques top paying innovators use to focus on their vision and work, definitely check out Smartcuts. I finished this book in a week.

Why Every Marketing Major Should Toss Their Textbooks In The Trash Kenny Soto

Why Every Marketing Major Should Toss Their Textbooks In The Trash

I have a serious issue with textbooks. As college students, we have to pay for books made 2-3 years ago that decrease in value over time, yet it is still standard practice to teach us with textbooks. My frustration comes from textbooks being used in a particular field of study: marketing. Marketing majors should only get textbooks that cover the history of marketing up to the 1,990’s. After that, there is no point in making books.

They are slowly becoming obsolete

Take, for example, as a college student purchasing a textbook on Facebook marketing. As of right now, you will get information on EdgeRank (Facebook’s algorithm/add hyperlink for more research), best practices for Facebook’s Boost Posts and Ad targeting features, and useful tips on community management on the platform. However, that very same textbook can lose value over a period of just two months. The reason is that like all other social media platforms (let’s not even go into websites in general), Facebook has updates on a weekly basis. Some of these updates are announced beforehand. However, the real challenge the marketing professor who wrote the book faces is predicting the updates that Facebook will implement in response to its competition (i.e., it’s quick update of “Live Video” in response to Periscope). And this goes for Snapchat, Peach,, Twitter, Instagram, and every other platform that is currently used.

What are the next steps?

We need to begin thinking of new tactics in which the education of digital marketing can be deployed to college students that meet the needs of the constantly evolving market. As with business owners, educators need to understand that the market doesn’t give a damn about all the research you conducted while creating your textbooks. If the market shifts from Snapchat to an entirely new app, your textbook on Snapchat still has some value, but not as much as it used to. Our textbooks need to “evolve” at the same pace as the needs of the market, or we will continue to see a continuing trend of marketing students not being prepared to work in their field after graduation.

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Kenny Soto End of 2015

2015 End of The Year Review: The Experiences and Lessons Learned

This blog post is an entry reviewing some of the many experiences I had over the past year and what knowledge I gained from them.


First Internship Experience: SCORE

SCORE NYC is a branch of the Small Business Administration (a government entity) that helps small business owners grow their businesses through one-on-one free consultations, workshops, and online webinars.

SCORE NYC was a very special place for me this year for all of the people I was able to meet. I was able to have the opportunity to surround myself with retired business executives who came from industries ranging from corporate law and hedge fund management to digital marketing and construction. I was also able to interact with aspiring entrepreneurs who came to SCORE with questions regarding their businesses and was able to see firsthand the challenges small business owners have to endure just to serve the market. In addition to all of the opportunities to grow and learn that I gained from the people I met, I also learned a lot about two subjects I never really put that much thought into before.

What the heck is the Internet?

The first thing that I learned from my experience at SCORE is that I knew only a small amount of information when it came to what exactly the internet is. Thanks to my mentor, Maurice Bretzfield, I was able to begin to understand the importance of not only knowing the difference between the internet, www, https, FTP, mobile, and wifi but, also identifying the importance of why I should know the differences. The first month studying under him showed me how little formal education had taught me on tools that I use every single day, and it helped me understand why learning about coding, digital design, and digital marketing is vital to how I interact through the internet.

Digital Marketing and what did it have to do with me?

My primary reason for applying for the internship was because under its description it stated that all interns would learn about digital marketing. As a music major, I have learned a lot about song composition, musical theory, and performance methodology, but I did not know how I would survive in the search for a job after receiving my Bachelor’s degree. Digital marketing showed me that it’s an essential skill to at least be aware of in today’s information economy. I learned over the eight months I was at SCORE how many people were having issues just getting their businesses to be known by potential customers. Eventually, I saw that the same concerns that these entrepreneurs were facing correlated with the issues myself and some of my friends at my college where dealing with: how do we stand out from the pack? Through my eight months of diligent work, I am now able to say with confidence that I have a good grasp of Digital Marketing overall and a niche part of it – personal branding.

Buying My Name Online

In regards to personal branding, I believe another pivotal point of this past year is when I purchased my URL and built this website. The benefits of using this website are tremendous. I am now able to google myself and what I want people to see is the only thing that is shown. Controlling my online presence was one of the first things that my mentor Maurice, advised me to do. In addition to this, blogging has helped me question my ideas and develop them even more. Without this platform, I would not have been able to gather my thoughts and had others comment and provide feedback on them. I strive to not only use my website to showcase what makes me unique and why I could be of value to teams but also to help a growing community learn with me. The World Wide Web is constantly growing with pools of both high quality and mediocre content, I want to become someone who contributes to the former. Let’s not forget to mention that blogging has also helped me with my writing and grammar. Finally, it’s helping me create connections with others that otherwise wouldn’t happen. I have had the opportunity to not only interview individuals online about their experience working companies such as Google but, also get good advice on what I should do to get a job after college (which in turn provides you, the reader, with valuable content).

Starting my school year as USG President

Many challenges were thrust upon me this semester. As my college experience rapidly comes to an end, I have the privilege to lead an exceptional team as the president of the undergraduate student government at the City College of New York, and it has certainly been a role that has helped me grow as a person. From improving my time management skills, delegating tasks, making sure the entire team is aligned, managing team stress, etc. I have been exposed to a lot of real life situations that I will have to deal with after college. I consider my experience in this role as an accelerated MBA, learning how to manage a team of people and not only serve them but, serve a whole community of people (the student body) as well. I’ll certainly use the skills I am learning as president in the future, and I will be forever grateful to undergo such an incredible growth period in my life.

Reading “Think On These Things” By Jidda Krishnamurti

Think On These Things Krishnamurti

This book changed my views on our current educational system and helped me understand why it’s important to question all information was given to me, and how to integrate that process into my daily life. It was the first time I ever experience a writer pierce through the veil of what should matter most in life, which is not necessarily the answer to questions we have but, instead finding the reasons to the questions themselves first. This book is a useful resource for anyone interested in getting a fresh perspective on what it means to be essentially a creative individual.


As the new year begins I will continue to provide as much valuable content to you, the reader, whenever I can. It helps me tremendously if you provide your feedback and thoughts in the comments section below. Let’s have an amazing 2016 everyone.



Kenny S.


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Bareburger HQ NYC

Director of Marketing at BareBurger: Interview With Nabeel Alamgir

First Ever Podcast Episode!

"Youth is no promise of innovation and age is no promise of experience." - Nabeel Alamgir

Nabeel Alamgir Kenny Soto

This post is very special as it is the very first podcast episode that I have done. Nabeel Alamgir is a good friend of mine who is an excellent example of what it means to be an innovator and leader. As Director of Marketing at BareBurger, I wanted to interview him to see what his thoughts were on college and what he believes to be good advice that all college students should listen to. Given that this is my very first podcast episode, there wasn’t necessarily any particular format I was following (I just had a list of questions I wanted to ask him).

This conversation covers surviving college, what advice he would give to his children if they were starting college, tips for student entrepreneurs, and some of his childhood history when he arrived into the United States. You can follow Nabeel on Twitter here. Also, check out his startup, Linute, and start making your campus life more lively!

Show Notes:

  • Interview Starts. [0:36]
  • Nabeel’s background. [1:10]
  • It’s actually Martin Scorsese. [2:50]
  • If Nabeel could give advice to his 18-year-old self. [7:35]
  • If Nabeel had a child. [11:44]
  • Do grades matter? [14:07]
  • What do you look for in a team member? [18:03]
  • Does a resumé accurately show a candidate’s potential? [20:20]
  • What role does a person’s social media play in the interview process? [23:19]
  • The advice he would give a student entrepreneur. [28:55]
  • Nabeel’s one book suggestion… [31:33]

*The high school program he was talking about is:

Book mentioned at the end: “The Alchemist” by Paulo Coelho

The Alchemist Paulo Coelho
I highly recommend reading this if you’re a fan of good storytelling and learning valuable life lessons.

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Recommended Articles:
  1. Are You Ready For The 2016 Job Hunt? (12 min. read)
  2. 13 Insanely Cool Resumes That Landed Interviews at Google and Other Top Jobs
  3. 10 Must-Read Business Books for 2016
 If you have any feedback please leave a comment below so I can provide better podcast episodes in the future.
CCNY Class of 2019 Freshman Convocation Speech by Kenny Soto

CCNY Freshman Convocation Speech: Class of 2019


Hello there everybody.

My name’s Kenny Soto and today I’m gonna give a little speech about what City College has to offer and what student government can do for you.

So I am gonna start off with a little story. I was born in the Castle Hill projects of the Bronx and at the age of six years old I was constantly told that I’d never succeed. I was even in special education for the first four years because I, “wasn’t fit for a classroom setting.” And now I’m here speaking to all of you.

Background at CCNY

You’re gonna constantly hear about the great resources, successful alumni, and all of the classes that you can take here at City College. But, I want to also remind you that you will be challenged and with challenges can come some doubts.

When I first started here I was a biology major, and I was studying biology to become a doctor; to make my parents happy. And then I realized that’s not what I wanted to do. I wanted to stay and learn from this experience here at City College. So now I’m a music major and I couldn’t be any more (nervous much??? haha) happier.

Some of you may even think that college is not for you and you might want to drop out…I too thought the same. My sophomore year I was deeply considering this until I realized that there’s so much more outside of your courses. You are not here simply to get an amazing GPA. I joined a fraternity, got involved in club life, and even joined student government and everything completely shifted.

What CCNY & student government can offer you

Your purpose here besides getting a degree is to learn. And this does not mean simply going to class and then going to work or hanging out with friends. This means as VP Reina said, look to your left and look to your right and realizing you can learn from your fellow student body as well.

Discover the amazing people that are here. Interact with faculty outside of classrooms, go to some events, and interact with student government. Because this is what we are here to do; we are here to represent you as the student body. If you ever need or feel the need to speak to student government about any issues you may have or any improvements you see that should happen, feel free to come to us in the North Academic Center and reach out to us (or just hang out).


Now there’s one thing that I want to say from a philosopher by the name of J. Krishnamurti who states, “The purpose of education is not to add accolades to your name or further your position in society. The purpose of true education is to enrich the experiences and relationships that you have with the universe and with yourself.”

Thank you.

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Kenny Soto Photography

Daily Meditation September 6th, 2015

Often times I condemn this place: New York City. Why did I have to born here? What’s the point of struggling in this dump? I have the habit of always being surprised by how much I complain about living here after experiencing the beauty that is New York. Over the weekend, I took time out of my day to explore Coney Island after 4 years and I have to say there shouldn’t be much to complain about. Although our city does have its problems I find it that no place is perfect. We just need to accept our surroundings for what they are, appreciate them, and then consider how to change them for the better. Complaining about it doesn’t solve anything.


Kenny Soto Photography

Daily Meditation August 27th, 2015

“…The man who loves has no room for anything else.”

Think On These Things

It is only through love that we are able to attain insight. Insight into knowing what we want to do (ie. Self awareness) and knowing how to help others achieve what they want. A leader empowers others first before asking to be empowered.


Kenny Soto Photography

Daily Meditation August 24th, 2015

“Given with what we have right now, is there a way to make this better” – Daniel Ek

This is a very important quote to consider. If we constantly focus on tradition and what has been done in the past we will forget the present. Focusing on leveraging our current environment, built from our own path is extremely important. However, making sure you build upon that is of a higher tier of importance. As the leader of any team, the first thing to consider is *inserts monologue*

…Making every decision based on who I am serving. If I succeed in each of my team members goals to serve those that they serve first, before I do my own…The net positive will be the best. Rather than just focusing on my own first.

The paraphrasing about the above-mentioned quote is a summary on what I have on this so far.
‪#‎Entrepenuership‬‪#‎Leadership‬‪#‎LAMP‬‪#‎Listen‬‪#‎Appreciate‬‪#‎Motitavate‬‪ #‎Praise‬



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