Why Should All College Clubs Have a Facebook Ads Budget?

Why Should All College Clubs Have a Facebook Ads Budget? (8 min. read)

It’s time to rev up your club’s brand awareness.

If you are involved in as a leader of a club while attending a university there has to be two things that your team has to have to be successful: a vice president of marketing and a portion of your budget allocated to online marketing. There are thousands of online tools (paid and free) that can allow you to recruit more members, gain more attendance at your events, and even begin to crowdfund from the students at your campus to grow your organization. As a club leader, you are always focused on doing the best for your team and there are many ways of doing that.

One of the best methods of achieving your club’s goals is to market its brand. We use Facebook every day, it’s time to learn how to advertise on it.

Facebook Advertising: Before You Begin

The very first thing every club should have at the very least is a Facebook Page.

To create one click here: https://www.facebook.com/business/products/pages

Once you have created your Facebook page the next step is to learn more about how you can create brand awareness using your current number of members. The two ways to do this is to first utilize the Facebook Groups that your members are all in and have them share the page in those groups. Secondly, have them invite their entire friend list in order to gain some initial traction.

One of the most important tools on your page that you will want to manage at least once a week is the “Publishing Tools” section. This will allow you to schedule posts while you or another team member isn’t able to access your site (rumor has it that if you schedule your posts through a third party applications, Facebook hinders it’s post reach).

You can also see the stats of your published posts so you can A/B test (click the link to learn more about A/B testing) your headlines to see which one’s your team can repurpose for future posts.

The primary reason for scheduling and analyzing your posts will be for constant promotion of your events and to send out crowdfunding links to potential donors whether they are current students on your campus, friends & family of your club members, and university/club alumni.

To set up the events on your Facebook page click the events tab near the status update section of the page under “Event, Milestone +”.

Once you set up the event dates for all the events you have for the semester it’s time to begin advertising them and your club as a whole.

Accessing Facebook’s Ads Manager

To access the Facebook’s Ads manager enter the URL: https://business.facebook.com

Before you can create Facebook Advertisements for your Facebook Page and it’s events, you first have to click “Claim Assets” and then click “Page” in order to utilize it (note: you can only do this if you are the admin of the facebook page).

After that, click “Ads Manager” to begin creating your first advertisement.

Creating Your Campaign

The first step to creating your campaign will be to choose the objective for the advertisement that will be shown to your target audience (this is the foundation for your call-to-action which you will be creating for your headline/ad copy).

For the purposes of this tutorial, I will be creating the example campaign using the “Promote your Page” option.

Step 2 will be to indicate how you will be purchasing the clicks/impressions for your advertising. This is how Facebook makes the majority of its revenue as a company. Once this step is completed you will then scroll down to step 3, creating your ad set.

Note: It is highly recommended that you read these 3 articles later before creating your first ad so you can get a large return on your investment:

Targeting Your Audience

When targeting your audience you first need to consider who is your client persona (the fictional representation of your ideal client) in order to maximize the percentage of engagement and shares of your ads on Facebook. The targeting is determined by multiple factors such as geo-location, age, gender, language, interests, how they are currently connected to your page, etc. The basics for geotargeting your audience are available via Facebook’s business FAQ

When targeting, if you are only looking for your audience to be students on your campus and/or in the general area of the school I suggest only targeting that specific city or specific zip codes in which it is located. This ensures your money isn’t being wasted on Facebook users who may not have any relevance to your campaign goals.

If you click the arrow next to the mile radius you can customize it to any specific target you want (note you cannot do this for specific zip codes).

Above, is the preset I use to target college students for my website articles. You can customize these settings to meet your specific needs, just make you consider the audience reach before you continue. Do you want to reach 10,000 people or 400 people for example? You can also target via other pages and interests. For the purposes of this tutorial, I used CUNY pages to specifically target the most relevant college audience for the events I’d host at my college.

You can use “Behaviors” & “Connections” to further target your audience.

And don’t forget to save your audience!

Budgeting your Ads $$$

“If you choose a daily budget, the amount you enter is the maximum that you’ll spend each day. If you choose a lifetime budget, the amount you enter is the most that you’ll spend during the lifetime of your ad set.” -Facebook Help

You can choose to either do a lifetime budget or a daily budget (to conserve your funds I highly recommend doing a lifetime budget).

The final step before uploading the content of your ad is to schedule specific times of the day to target your audience (you can only do this if you have a lifetime budget).

After you decide your budget & schedule that you can use for each campaign the last thing to do is to add your banner ad, ad copy, and to review how the ad or ad set looks on both Desktop and Mobile News Feeds.

Additionally, you can study the data and ultimately learn how to fundraise to specific targets to maximize your return that you spent after your advertisements have been activated.

*Example of how to optimize your next target audience by age, gender, and how much each audience will cost per click.

Now all of this may seem like a lot, however, after making at least 3 ads you’ll be able to do this for your club events (or anything related) and setting up the ad won’t take more than two days to plan and execute. Just remember to always monitor how your audience is reacting to your ads and to learn from the data you collect.

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LinkedIn Help Kenny Soto

How to Use LinkedIn to Get Interviews

This question was one I asked via Quora in September of 2015, where several business professionals graced me with their insights. Below is the featured answer to my question that every college student needs to read:

Answer by Paulo Tanaka, Software Engineer at LinkedIn.

Paulo Tanaka Quora“I can tell you first hand, as I used LinkedIn during school to get an internship at LinkedIn, which turned into a full-time job. Also, I should note that the entire process was done through LinkedIn, as the company did not have a presence in my school.

The first thing to do is to keep an up to date profile. Throughout school, I’d always be updating my profile and adding more connections. This is crucial, as it will make you look a lot better in the eyes of recruiters, as well as placing you higher in search results.

The second thing is to leverage LinkedIn groups (communities) to your advantage. Join groups of topics that interest you. This will also help you place higher in search results.

Third is to always add any recruiter who contacts you and any interviewer that interviews you. This will make your profile more credible and make you better connected, again making you rank higher in results.

Fourth, and most important, don’t rely on LinkedIn. LinkedIn is merely a tool. Make sure you’re always attending career fairs, talking to recruiters (and adding them on LinkedIn). Be always on the lookout for new opportunities that can make your resume really stand out. This is what will really set you apart.

I hope that helps!”

Author’s note:

LinkedIn is a vital resource for anyone trying to get into the workforce. College students should constantly be searching up the employees of the companies they want to join. A lot of them post informative articles about the company and what they are learning and it is a great way to connect beforehand.

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How can college students leverage social media to get interviews at startups? Graham Campbell Kenny Soto

How can college students leverage social media to get interviews at startups?

This question was one I asked via Quora in August of 2015, where several business professionals graced me with their insights. Below is the featured answer to my question that every college student needs to read:

Answer by Graham Campbell, Owner of Moose Media Management specializing in Social Media Services & Training. 

 

As the owner of a Social Media startup & someone that has interviewed & appointed dozens, if not hundreds of people in the past I would say ‘leveraging’ Social Media is going to be an advantage, but not necessarily in ways you would expect. You still need to make sure you apply for any available position using the official channels. If no position is advertised & you are just speculating, I would still consider the following points:

Social Media Across the Board

Make sure your social media profiles are complete, current, interesting & relevant. Concentrate on your big 3 – Facebook, Twitter & most importantly LinkedIn. If you do make direct contact with a potential employer then do it solely via LinkedIn & email. I want to see your professional portfolio & networks; the other channels really just add colour for me at this stage & perhaps give me a better insight into the type of person you are – For example it may jump out of your Facebook profile that you’re dedicated to your family, your Twitter may tell me you are engaging & responsive & Instagram tells me you love going climbing with your mates. That sort of ‘colour’ is very valuable to any potential employer so I’d suggest not having too many closed networks at this stage.

General Rules

Also don’t try & focus all your platforms on ‘leveraging’ your new role. Let LinkedIn be LinkedIn & Facebook be Facebook. I’d be interested in a well-rounded person & an understanding that you utilise these networks in different ways – presenting different ‘faces’ within them is key. Obviously if you need to clean them up – then do it – no-one needs to see your bare heinie on Facebook, not your mates, not your parents & certainly not any potential employer. Don’t be boring, though, if there are pics from the same night which just show that everyone was having a great time then – there’s no harm in that!

It would be good to see Social Media projects you’ve been involved in linked to you, but this isn’t essential. It’s that sort of stuff that would come out at an interview. Therefore don’t flatter yourself too much that any potential employer, even within Social Media, is going to spend more than 5-10 minutes looking at your profiles for an entry level job. You just need to grab attention with your Bios, we aren’t going to trawl for nuggets hidden in the depths of your feeds.

Direct Contact

Most important to me if you contacted me directly (especially if unsolicited) is that you’ve taken the time to find out about the company, you can show that you are genuinely interested in the work that we do (don’t over-use the word passionate, it drives me wild) & that you are aligned with my company’s values & ethos. If you can reference particular projects we’ve been involved in (not always easy I know) that you genuinely found engaging, then all the better, let us know. Don’t be afraid to be enthusiastic, however, walk the line between enthusiasm & obsequiousness [inclined or disposed to please], I still want to see a bit of ‘edge’ or spirit.

If you want to do something different think about a video. You must make sure you are good on camera, though, know what you want to say, how to say it concisely & generally be engaging. Practise. Otherwise, it would backfire.

If presentations are a strength then what about:

Follow all the right prospective employers/people on Periscope, create some buzz about your upcoming 5-minute pitch to be their companies next stand-out employee, then nail your live ‘performance’! Hey presto you’ve just effectively interviewed for all the companies you want to work for in one go & got a jump on your fellow graduates (anyone reading this that actually follows this through please let me know & also credit me in your interview) you can have it for free! I suppose the real key is to play to your strengths & align those to the interests of your prospective employers. In other words: don’t be someone or something you’re not in Social Media as in life. It’s never a recipe that succeeds – trust me!

Whatever you do, don’t bombard the company with unsolicited requests & I would certainly advise against using social media ads to ‘get yourself out there’ – I don’t think they are suitable for your situation.

What about a handwritten letter?

Regarding [a] handwritten letter – that’s fine but I’ve seen too many terrible ones, it has to be spot on. If your writing is illegible or even too neat, if you are dyslexic or just rubbish at spelling then don’t do it. To be honest, a well constructed electronic letter may give me some insight into your design proclivities. I’ll judge you by the fonts you use, line spacing, kerning & general design. Sorry, but it’s the truth! Clue – most ‘creatives’ like simplicity (I’m sure you know that).

So I have rambled a bit, it’s been a long week but, I want to leave you with this: it’s a bit of life advice really, but allies to this situation. Live by this & you will go far. It’s a conflict resolution model by Don Miguel Ruiz & it’s at the heart of who I am & the ideals of my company:

  1. Be IMPECCABLE with your word
  2. Don’t make assumptions
  3. Don’t take things personally
  4. ALWAYS do your best

Best of luck in your search.

Author’s note: Hopefully this answer gives you some hope in your job search. Always try new things, you never know until you do it.

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CCNY Class of 2019 Freshman Convocation Speech by Kenny Soto

CCNY Freshman Convocation Speech: Class of 2019


Introduction

Hello there everybody.

My name’s Kenny Soto and today I’m gonna give a little speech about what City College has to offer and what student government can do for you.

So I am gonna start off with a little story. I was born in the Castle Hill projects of the Bronx and at the age of six years old I was constantly told that I’d never succeed. I was even in special education for the first four years because I, “wasn’t fit for a classroom setting.” And now I’m here speaking to all of you.

Background at CCNY

You’re gonna constantly hear about the great resources, successful alumni, and all of the classes that you can take here at City College. But, I want to also remind you that you will be challenged and with challenges can come some doubts.

When I first started here I was a biology major, and I was studying biology to become a doctor; to make my parents happy. And then I realized that’s not what I wanted to do. I wanted to stay and learn from this experience here at City College. So now I’m a music major and I couldn’t be any more (nervous much??? haha) happier.

Some of you may even think that college is not for you and you might want to drop out…I too thought the same. My sophomore year I was deeply considering this until I realized that there’s so much more outside of your courses. You are not here simply to get an amazing GPA. I joined a fraternity, got involved in club life, and even joined student government and everything completely shifted.

What CCNY & student government can offer you

Your purpose here besides getting a degree is to learn. And this does not mean simply going to class and then going to work or hanging out with friends. This means as VP Reina said, look to your left and look to your right and realizing you can learn from your fellow student body as well.

Discover the amazing people that are here. Interact with faculty outside of classrooms, go to some events, and interact with student government. Because this is what we are here to do; we are here to represent you as the student body. If you ever need or feel the need to speak to student government about any issues you may have or any improvements you see that should happen, feel free to come to us in the North Academic Center and reach out to us (or just hang out).

Takeaway

Now there’s one thing that I want to say from a philosopher by the name of J. Krishnamurti who states, “The purpose of education is not to add accolades to your name or further your position in society. The purpose of true education is to enrich the experiences and relationships that you have with the universe and with yourself.”

Thank you.

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Cost Of College

The Cost of College: 4 Things You Should Be Doing So You Don’t Waste Your Money

The College Journey…

Here’s a familiar story. You just finished high school, and you’re excited to begin the next part of your journey. The majority of your peers have all gone to different colleges so you’ll be entering this new stage of your life on your own (or maybe with at least another friend). As a college freshman, all of us barely knew what was going on when we started our new journey, and we needed to cram a lot of information into our heads before we started our classes.

The cost of college is tremendous. Here are four pieces of advice every college student (especially freshman) should know, so they don’t waste their money and most importantly their time:

1. Meet People & Leverage Relationships

I have heard this line countless times during freshman year, “It’s not what you know, it’s who you know that matters.” This may be true but, only to a certain extent. What is truly important is who knows you. You can know a countless number of people before graduating college but, if none of those people are valuable connections who can’t remember who you are, you can’t leverage any of the opportunities they might be able to offer. It is or you to make sure you are making your mark on campus. When meeting someone always ask, “How can I bring value to this person?” Doing this will help solidify that you’re not only thinking about yourself but that you care about the other person. Only after you’ve created value for the person should you then ask them for a favor (the usual one being a connection to a job or some other opportunity).

2. Join a Club or Organization

I believe the majority of valuable information anyone can attain from their college experiences doesn’t just come from their professors, it comes from peers. Once you graduate and join the workforce, no matter what your career choice may be, you will begin to work as a member of a team. The best way to gain prior experience in working in a team (outside of college sports) is to join a club or organization. You will gain invaluable knowledge in how effective (or ineffective) teams are run. Associating the experiences, you get from being a club leader to what your intended career path may be can also help you tremendously. My desired path in life after college is to start my own company and as Richard Branson says, “A company is a group of people.” If you don’t know how to work with people now, clubs are a great starting point outside of the classroom. They also have the added bonus of extending your network.

3. Do An Internship

The best opportunity I had to learn about the practical uses of what I was gaining from my courses came from an internship. The ideal internship (which has nothing to do with getting someone coffee) allows you to learn, as you do the job. As a music major, there aren’t many internship opportunities available for me, so I had to leverage my network to take on another path: digital marketing. From my experience, I learned that the best way to truly know if what you’re studying is right for you, you need to do it. Sitting in a classroom learning theories will never give you the value of experience. And if you’re like me who’s constantly trying to learn new things, do an internship that is completely outside of your field. If it weren’t for the eight-month internship I had, you wouldn’t be reading this (because this website wouldn’t even exist). Consider an internship (paid or free) as the best college course you’ll ever take and not pay for.

Note: Student research is a good substitute for internships.

4. Figure Out What Are Your Strengths & Focus Your Studies On Enhancing Them.

Don’t concentrate on getting a job that can get you into your desired tax bracket. The cost of college is extremely high today, and no one should be wasting their money. The main reason you should be going to college is to learn how to learn and to become an observer of the universe. We are entering an era in which employers are caring less about the degree you have and more about how you showcase what you know. It helps if you’ve gained experience via an internship or research opportunity and if you’ve developed friendships that you can utilize to help advance your career.

If you just work on stuff that you like, and you’re passionate about, you don’t have to have a master plan with how things will play out. – Mark Zuckerberg, founder of Facebook.

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Daily Meditation August 27th, 2015

“…The man who loves has no room for anything else.”

Krishnamurti
Think On These Things

It is only through love that we are able to attain insight. Insight into knowing what we want to do (ie. Self awareness) and knowing how to help others achieve what they want. A leader empowers others first before asking to be empowered.
‪#‎Listen‬‪#‎Appreciate‬‪#‎Motivate‬‪#‎Praise‬‪#‎LAMP‬

 

HireOwl Student Spotlight: Kenny Soto

This Student Spotlight was originally posted on HireOwl.

Tell us more about yourself. Elaborate on your involvement in student government and your work on personal branding. Have you turned that into a business? Have you started other businesses? Feel free to mention teams, clubs, and special skills or experience.

My name is Kenny Soto and I am the incoming president of Student Government at the City College of New York. I realized early on that the majority of knowledge that could be gained from college was not from my courses but from the people I would meet. In order for me to gain a large base of connections at my college, I had to market myself. Entering student government was vital because I knew that I would learn the necessary skills needed after college and I have utilized those skills to start my own consulting business for students.

What’s your dream job?

I want to own my own venture capital firm that helps fund education technology startups based in New York City.

Name your favorite employer you’ve worked with, and why. 

My favorite employer has to be SCORE NYC, based near City Hall in New York. The reason why is because through the eight-month internship they provided me I have been able to learn more about the issues that plague so many entrepreneurs. Having the chance to see retired executives coach and mentor current CEO’s (startup founders) has shown me what it takes to execute and create a scalable and successful business.

What are the top ways you have benefited from working while in college? 

The best benefit I have gained while working in college would have to be learning the theories from college classes and implementing them in a pragmatic way. The most important lesson I have obtained is that knowledge gained is useless unless you put what you’ve learned into action and test the theories you’ve gained. A college degree only serves to show an employer that you can handle a certain set of tasks given with a specific deadline. If you want to stand out, you must take extra steps so people can see you as an asset.

When not in class, you can usually be found:

On my free time, I am usually writing on my blog, taking photos across the city, or working with my Fraternity Tau Kappa Epsilon doing volunteer work and reading business books.

If you’re looking for a job I highly suggest checking out HireOwl immediately!

Personal Branding Tips For College Students

A Personal Branding Campaign Is Vital For College Seniors & Graduates 

Have you ever wondered what was the exact number of job applications you’ve completed, that have never received any attention or have gotten a reply? If I had to estimate it, the number of applications for me would be over 120. Searching for a new job can be a very depressing process, especially for recent college graduates who need to pay off their student loans and want to start an independent life. The value of a college degree still stands, but it is steadily declining each year.

There are more than 2.8 million college graduates entering the workforce this year alone. That’s only a small fraction of the competition you’ll have to deal with if you factor in the rest of the citizens that are also competing for your dream job (or any job for that matter). So, what can someone do to help increase his or her chances of employment in today’s noisy job search environment?

The Hiring Process

I dread job hunting simply because of all the deterrents that exist that stop me from becoming employed. For starters, there are resume tracking systems that allow hiring managers (at large corporations such as Twitter, Apple, and Google) to sift through thousands of applicants so that only 10 to 20 resumes ever end up on their desks. And get this—the very first thing a hiring manager does today before they even view your resume, is Google your name. That means that online reputation management is now more important than ever before.

Every one of us produces content on a daily basis, whether it is a status update, video, or a photo and all of it is being indexed the very moment we post it (and it never gets removed). Think about it; your name is a keyword that is going to have all the relevant content related to it readily available when someone searches you. Remember that photo you took at your spring break party that you deleted after posting it by accident? It’s still in Google Search’s archives. But don’t fret, there are things you can do that can help you increase your job hunt success!

Why do you need to build your personal brand?

First impressions are no longer made based on face-to-face interactions. Before you are even invited to an interview, you need to pass the “online tests” that are imposed on you. Hiring managers are supposed to acquire the best potential team members possible. To make a good impression, you need to create and manage your own personal brand. Sadly, LinkedIn is not enough to show whom you truly are. Not only as the ideal employee but also, as a really amazing person. Your personal brand needs to be a combination of your resume, your LinkedIn profile, and most importantly your very own personal website (ideally, firstnamelastname.com).

The question that you need to ask yourself before you even apply for a job is “what is my value proposition?” thinking through the eyes of an employer. If you do not present yourself online as someone who can provide added value to their company, they will not waste their time interviewing you. They must ensure that your personality is a good match for whatever team you are applying to join.

There are college students that have honors, several awards, are a part of many clubs and organizations and have completed many internships. At the end of the day, you will always be in competition for the jobs you apply for, so you need to add as many key advantages as possible to get yourself in front of the employment line. It’s time you leverage your online presence to stand out from the crowd.

How to build your personal brand

The first thing you must consider is that resumes aren’t as important as what a potential employer sees online. The most important thing you must do is create a website. You don’t need to learn how to code to create one now; there are many content management systems that can allow you to post content and design your website very quickly (such as SquareSpace and WordPress). The biggest investment you can ever make as a college student is buying a domain and hosting your website.

I have had my website for almost a year now, and it has allowed me to show who I am as a young professional in a much grander way than a resume ever will. What you should think about is how you are currently conveying to an employer (and everyone else), who are you and what makes you so unique. Why are you more of a potential asset to the company than the other thousand applicants who applied last month?

If I were hiring someone, and I saw two resumes with the same skills, job experience, and degree (even though GPA or school doesn’t bring much merit anymore), if one candidate had a website, and the other didn’t—I would definitely giving the first interview to the applicant who has their own site.

What Employers Want To See

Considering that a degree is no longer the only thing needed for your professional success, there has to be something else that you can do to increase your chances of landing the right job. The key to doing so is leveraging what you already use every day: the Internet.

In our culture, all of our attention is now focused on our mobile devices, so we must know how to use this to our advantage. The purpose of creating a personal branding campaign that includes a website, great LinkedIn profile, other Social Media channels, and a resume that speaks to an employer is to show your value proposition. The key to success after college and beyond is to consistently showcase (online) why anyone should give a damn about you.

Building these things is fairly easy; the main issue is committing your time to get these things done. If you aren’t being hired for the job, someone else will be!

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Kenny Soto Daily Habits Article

How Your Daily Habits Affect Your Success

Personal Success begins with your habits.

As a leader or anyone aspiring to become successful, we are all responsible for our own personal success. Oftentimes people aren’t able to be successful because they are completely unaware of how their daily habits affect their future. There are many things in our lives that are outside of our own control but, the one thing we do have a say over are the daily habits we choose to adopt every day.

You are your choices.

There have been many times when I have heard people I know complain about their lives. I would hear the usual statements, “I hate where I am at in life” or, “I am only in this situation because I don’t know the right people.” What many people don’t realize is that the reason they are stuck where they don’t want to be is because of their daily habits. What makes matters worse is most of us cannot see how our daily habits affect our lives because the basis of our habits is around processes and not outcomes. Focusing on what could you gain from making a decision hinders you from focusing on what matters. The reason why the majority of us are only focused on outcomes are because others have taught us since early childhood that what is more important is reaching a specific goal and not how we get there. Just because I get an A in a course doesn’t mean that I can actually apply my knowledge effectively on a daily basis. For many of us, the outcome of our total success is not determined by how we reach deadlines but from how effective was our process in achieving our tasks and what do we learn to increase our productivity the next time.

Effective habits save time.

The answer success does not lie in asking yourself what you need to do, but instead who you need to become. Once you have that answer, realize that you are not that person right now because when you compare your current self to your ideal personal persona, the difference is how you spend your day. Some people believe the on approach to getting to where you want to be is by using self-affirmations like in The Secret to attract success to you. I am not saying that self-affirmations aren’t useful, in fact they can be very powerful. What I am saying is that a more practical way of approaching success is adopting productive habits. This creates a structural foundation in which you can achieve that success mindset. To create that structure you need to be self-aware of what are your current habits and how other people and outside factors sway your choices on what daily habits you adopt over time.

Distractions are your biggest enemy.

One big factor that determines what daily habits you decide to adopt is codependency. Codependency is when you tend to act or feel a certain way based on whom you interact with (my interpretation of it). The reason this dysfunctional behavior is detrimental to your daily success is because most of us don’t notice our codependent tendencies when we interact and spend time with others. Jim Rohn best describes this when he states, “You are the average of the five people you spend the most time with.” As we become more hyper-connected to people through the Internet, it is now more important than ever to be aware when we are being codependent with those we are spending our time with (offline and online). In the event that you cannot do so, then you should make sure you are spending your time with people who are practicing successful habits daily (at least those habits may rub off on you). Codependency is related to why you aren’t as successful as you want to be. This is because you are allowing the habits of others govern your own. Although, this may not always be the case if you are already aware of how others in your network affect your chances of success. It helps significantly if you are learning what habits are you adopting from other people.

 

You should always be aware of what habits you currently have that may not be leading to who you want to become. Researching and meeting successful people who can mentor you are very helpful ways to figure out productive habits you can adopt yourself. However, it all comes down to self-awareness. Make sure you are auditing your habits on a regular basis and calibrating them accordingly. If you don’t create a daily regimen yourself, outside factors are doing it for you.

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Kenny Soto Getting Paid to Read

An Entrepreneur Mindset: How I Made $70 Getting Paid to Read

Anyone can be an entrepreneur.

When we think about entrepreneurs we often picture the daring innovator creating the next big platform to solve a major problem. This is mainly because of how the media portrays the mainstream entrepreneur (i.e. all entrepreneurs are like Richard Branson or Steve Jobs). Personally, I believe being an entrepreneur is something much simpler than that. An entrepreneur is someone who can identify an opportunity and tackle it. Below is how I saw a potential opportunity getting paid to read, seized it, and succeeded.

I have been unemployed for over a year because I choose not to work in an environment where there is no growth or learning. However, many of my family members and peers urged me to go and search for a place of employment. After months of struggling nothing seemed to fit, I was either under-qualified for the positions I was applying to due to lack of experience or I was over-qualified. This is because my resume shows that I am someone who only works well when having the opportunity to lead a team (which doesn’t happen often working retail).

I then stumbled upon a wonderful freelance application called TaskRabbit. TaskRabbit allows you, the professional, to work on your time for a pay you decide. And, best of all, you carry out tasks you choose; not arbitrary tasks that have nothing to do with your skill—unless of course, you’d like to.

Waiting on line and turning pages.

My personal favorite task on TaskRabbit is Waiting on Line. A client hires you to wait on line for an item they simply don’t have the time or effort to do and you, the Line Waiter, is compensated for their time. The opportunity I saw in this was that I needed to find a way to stay productive while getting paid to do something boring. What I decided to do is create a reading list that I would literally “crush through” while doing this specific task. I am essentially getting paid an average hourly rate of around $15-20 an hour to read books I love and simply deliver a ticket or wait until someone contacts me. This is how I plan on paying for my college textbooks next semester. However, I would have never been able to do this if I sought out that traditional 9-5 or part-time job to cover myself. Instead I saw an opportunity and created value by gaining revenue and learning at the same time (and reading is so much fun for me).

I  believe that we have the potential to do the things we love such as reading books and be able to also make money on the side. The only factors stopping our entrepreneurial mindset are our fears of taking risks, being different by thinking outside the box, and just trusting your imagination. Who knows, maybe I’ll figure out how to make revenue by having others read books and summarize them for me. I am certainly content with spending my summer getting paid to read.

If you want to do something similar to this you have to get out of your comfort zone. The world is changing at an exponential rate, meaning that there is an abundant amount of opportunities just waiting for you to grab them. You just have to get up and try something new. If you fail figure out why and try a new approach, it is just that simple.

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