EDUCATION

City College of New York                                                                                                            

New York, NY August 2011 – June 2016

Bachelor of Arts in Music Theory, minor in English.

 

WORK EXPERIENCE

VaynerMedia

New York, NY June 2016 – Current

Freelance Project Manager

  • Lead and manage a +30 person, internal cross-functional team (including Media Strategy/Planning, Media Buying and Analytics) throughout the overall project planning, execution and resource management for assigned digital/social media projects.
  • Communicate with internal teams around timelines, process and deliverables and track key project milestones through daily status reports.
  • Lead and schedule necessary project-related meetings such as kickoffs, brainstorms, and deliverable reviews.
  • Partner with Business Operations to assist in reconciliation of billing per project.

ThomasNet RPM                                                                                                                            

New York, NY September 2016 – June 2016

Digital Marketing Coordinator                                                                                        

  • Training senior strategists, fellow coordinators, and new hires on marketing within LinkedIn. Focusing on group management, content distribution strategy, and profile optimization for client accounts.
  • Manage 27 client accounts, publishing on their social media channels to create and enhance online relationships with distributors, engineers, and industrial B2B procurement managers.
  • Assist in sales calls to acquire new clients by providing subject matter expertise in social media marketing.
  • Creating and managing RPM’s first LinkedIn group for the purpose of boosting SEO for client content and generate leads for RPM.
  • Manage all paid Facebook campaigns for all of ThomasNet RPM’s clients.

 

SCORE NYC

New York, NY January 2015 – August 2015                                                                         

Digital Marketing Manager (Volunteer)                                                                               

  • Launched the chapter’s highest grossing workshop series, the Digital Marketing Master Class. Slides can be found here: https://www.slideshare.net/kennysoto
  • Managing an of annual marketing and advertising budget $60k to purchase Martech tools and launch paid advertising campaigns on Facebook, LinkedIn, and Google AdWords.
  • Optimizing SCORE’s social presence on Facebook, LinkedIn, and Twitter to increase user engagement.
  • Facilitating weekly client calls with local small business owners, helping them with their SEO and social engagement strategies.

 

Meural   

New York, NY June 2016 – August 2016   

Digital Marketing Consultant                                                                                            

  • Developed ad campaigns on Facebook and Instagram to drive awareness and visitors to Meural.com.
  • Grew Facebook total page likes by 31%, video views by 2,137%, and page reach by 122% over a 28-day period.
  • Increased Google advertisement average click-through-rate from 0.43% to 1.26% over a 2-month period using match types & single keyword ad groups.
  • Boosted Facebook posts to enhance awareness and built up social media likes.
  • Achieved proposal approval from senior management to implement new digital marketing software for both influencer outreach and paid search/keyword research methodologies.

 

Grill On the Hill

New York, NY November 2015 – February 2016                    

Social Media/Website Design Consultant                                                             

  • Revamped the bar’s social media advertising campaign with optimized lead targeting and installing Facebook pixels on landing pages for link tracking.
  • Created Instagram competitions to increase comment and follower count.
  • Redesigned their website to include optimized social media feeds, new blog, and lead funnel.

 

SCORE NYC

New York, NY January 2015 – August 2015                                                                         

Lead Digital Marketing Intern                                                                                     

  • Developed skills in keyword research, Google Adwords campaigning, social media content creation, social media analytics, content curating, Search Engine Marketing and Search Engine Optimization.
  • Established a marketing system utilizing various online tools to increase Internet traffic by 20% and increased the average number of workshop participants by 60%.
  • Worked with other interns to create a new market campaign that could be utilized 10-12 hours a week to constantly increase web traffic on newyorkcity.score.org.

 

LEADERSHIP & VOLUNTEER EXPERIENCE

Undergraduate Student Government at CCNY

New York, NY May 2015 – June 2016

President                                                                                                                                   

  • Worked with the team to create club space on the campus that helped to facilitate club collaboration and helped with overall club operations.
  • Assured administration and faculty were aware of all student body needs and concerns.
  • Managed a team of 29 people.
  • Managed an operating budget of $300,000 for Profit and loss management for all 174 clubs.
  • Negotiated and managed an additional $12,000 marketing budget for an eight-month campaign targeting teenagers in the tri-state area, under the purview of college administrators. 

Tau Kappa Epsilon Fraternity Inc.

New York, NY June 2014 – December 2014

Philanthropy Chairmen

  • Project manager for event planning and fundraising efforts for St. Jude’s children’s hospital, Avon Breast Cancer Walk, and the AIDs Walk.
  • Secured $1,400 worth of funding for St. Jude’s hospital and over $2,000 in funds for other charities.

New York, NY June 2013 – June 2014

Executive Secretary

  • In charge of administrative scheduling and business communications with all other executives.
  • Proofread both the chapter bylaws and constitution and kept records of all chapter meetings.
  • Proposed and implemented an email system for the organization to receive newsletters, committee minutes, and updates to chapter bylaws to improve chapter communication overall by 40%.

 

SKILLS & CERTIFICATIONS

Professional Abilities:

  • Bilingual in English and Spanish.
  • Proficient in Google Analytics & other marketing tools: Google Adwords, Facebook Page Ads and Insights, Content Curating tools including Buffer & BuzzSumo, and keyword research using SEMrush and Google AdWords Keyword Planner Tool.
  • Inbound & HubSpot Marketing Software Certified.
  • Certified video producer and editor at mnn.org.
  • Versed in WordPress and Drupal management.