There Are No Longer Six Degrees of Separation
What introduced me to this concept.
The idea of the Six Degrees of Separation was first introduced to me in a book by Malcolm Gladwell called, The Tipping Point. In it, Malcolm talks about three types of early adopters one must build relationships with to bring a product or service to the mass markets (the mainstream). Of the three types, one of them has the particular ability to leverage their networks to spread general news via word of mouth called connectors. I was then reintroduced to the idea of connectors in Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow when he mentions super-connectors in the film industry and how they leverage their networks not only for themselves but, for other people as well. Being altruistic with your network helps build it faster. The more you help others below you grow to be even better than you, the more attention you gain during longer periods of time (this is how I interpreted Shane’s chapter on the subject).
The six degrees of separation as I see it.
The six degrees of separation is a concept closely related to connectors and super connectors, the idea that you can know and potentially be introduced to anyone in the world by the maximum separation of 6 people within your network (everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world). For example, someone I know on my Dad’s side of my family possibly has 3-4 friends that they know from their friends, who just so happens to know President Barack Obama. At max, it would only take six introductions for me to have an encounter (however small) with President Obama. But, after careful thought and thinking about how this idea can be challenged, a couple of months ago (around early 2016), I had a conversation with my mentor in which I mentioned that I don’t believe these degrees of separation exist anymore, and here’s why.
The Internet is an environment with 0 degrees of separation.
I’m currently reading The The Intention Economy: When Customers Take Charge by Doc Searls, which is about how customer relationship management systems (search Hubspot or Salesforce for examples) don’t truly help businesses have relationships with customers/users. For this to occur, customers need their own Vendor Relationship Management systems. In a chapter titled, “Net Pains,” Doc Searls quotes Craig Burton, a Senior Analyst with Kuppinger Cole, who describes the Internet as:
“…[A] world we might see as a bubble. A sphere…The distance between any two points [within said sphere] is functionally zero, and not just because they can see each other, but because nothing interferes with [the] operation between any two points (page 102, Searls).”
Because of the Internet, if I want to contact Obama, I can now just go on Twitter and tweet at him directly. Now, the chances of me getting an actual response from him are dismal, but, if I wanted to contact any other person in the world—I still have the ability to do so if they have access to the Internet.
Why I think this change is important and must be discussed further.
The majority of us now rely to some degree, on the Internet and its protocols for our work. The ubiquity that the Internet provides for us to communicate conveniently with anyone, about anything, regardless of geography is astounding. It’s what allows us to do business across the globe and spread ideas and content like wildfire. But, I still believe that we have continued to hold onto old self-imposed limitations (that’s what they are at this point) regarding who we think we can and cannot contact. We can speak to anyone we want today; that’s the main point here.
Keeping this in mind, I believe we should begin thinking about all the new opportunities we are not currently exploring—regarding meeting new people and exposing ourselves to new ideas. Let this article serve as a short rant that should compel you to create a list of five people you’d love to talk to about anything—and then, contact them! You’ll be amazed at what might happen.
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