Your kids will google you Kenny Soto

Your Children Will Google You, You’re A Living Time Capsule

Do you need a personal brand?

“When’s the last time you’ve Googled your name?” This is a question I often ask college students who want to know why I work in personal branding. Common questions I get are: What’s the point? Isn’t that just for celebrities and public figures? How can personal branding benefit me, no one else in my career is focused on building one?

It used to be that only celebrities need to focus on this, but now we all need to be our own publicists because we all create content about our lives on a daily basis. The cool part is that we have complete control over the narratives that we create. But with that complete control comes the responsibility to understand the longterm consequences of our digital content creation.

As I’ve had conversations about this new social landscape, I still meet resistance and hesitation by some people on getting started. So now I have a new reason as to why it’s important to start your personal branding strategy now: your children will google you in the future.

What if they could learn alongside you?

One of the many benefits of personal branding is that you get to create the narrative of your life, one that you want to be known for. However, the majority of our social interactions and publishing online is usually unconscious. Each post we publish and interact with is archived, helping us grow our digital presence over time. Whether it is through written, visual, audio or a combination of all three—we can strategically create content that showcases the lessons we are learning over time.

With this in mind, we can use our daily lives as a resource for our future offspring, providing them with essential lessons within the context of who we are. At the same time, there is an added benefit because in any event they don’t necessarily want to grasp a lesson you give them at the time that you mention it, it will still be available online for years to come. If you believe that they won’t research anything about your life in the future, just audit how you interact with people you’ve recently met. You find them on the social media accounts they have and research their past posts to see what they are about. Your kids will have the ability to do the same thing and whether or not they take action in researching your past—you want to be prepared.

Related: What Could You Do If You Had A Second Brain?

Your content tells a story, here’s how to start

The content you create today will also be a part of your legacy. Once you pass on, the digital presence you cultivated over the years will be used as a resource for your kids and grandkids to help remember who you were. You can use this to your advantage. Technology (especially social media) exposes the world to the core of who we are as individuals. This fact will inevitably make all of us (or at least those who are conscious of the fact that our lives are being documented) into better people. That simple realization can help us as a platform for creating content we can share with our progeny. This can be a foundation for your approach to personal branding and content creation.

The easiest way to begin creating content is by asking yourself: “What questions do I currently have?” After asking yourself this, do some research online or ask people you know who are knowledgeable in the targeted subject matter for their answers. If you find the answers you seek, you can use that as content. If you don’t, you can create your own answer and publish it yourself.

You can also document what is going in your life on a frequent basis, as mentioned above. What may be boring or insignificant to you may be extremely valuable for your viewers so, don’t worry about being boring or seeking perfection with your content. You’re not the judge of your content, your audience is. And if you believe you don’t have an audience yet, then imagine that your future kids are that audience.

Related: What Questions Are We Asking Ourselves?

You can provide an example of how your kids should begin personal branding

Kids today are using cell phones as early as 10 years old. With that fact in mind, it is more than likely that your kids (or future kids) will be using technology and social media at an early age too. How will you prepare them for their digital lives? If you begin creating a personal brand now, the habits and best practices you discover can then be passed down to them.

The best way to learn anything is through imitation and if your kids and grandkids have a good role model helping them understand the benefits of strategic storytelling online (and all the other life-lessons you’re providing through your content), it could give them a head start in their ability to create the careers and lives they want.

 

These are just some personal musing to think about if you’ve ever wondered if personal branding and content creation is right for you.

I’d love to get your thoughts on this. How is this new ability to document our lives affected you? Do you feel like there are other reasons to start personal branding that aren’t mentioned here? Comment below and let’s chat!

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Working for free kenny soto

Accelerating Your Professional Growth By Working For Free

Working for free has its own value

Since 2015 I’ve been volunteering my time at SCORE NYC, a federal nonprofit that helps small business owners with free & confidential business advice. Through my two years of experience volunteering my marketing services, I’ve begun to see the value in working for free.

As I reflect on the lessons gathered from my experience, I invite you to consider finding ways to give back to your community. Hopefully, this article will convince you that it’s worth your time.

 

Working for free helps you learn faster

Ever since I’ve graduated college, I’ve been obsessed with self-education. How do I take control of my professional growth? How do I increase my value to the people I currently work with and those who I will work with in the future? How do I fan flames of my curiosity on a consistent basis? These questions have plagued me for quite some time now, and I’ve begun to realize that through my volunteer experience, I’ve been able to find suitable answers.

Professional growth (as far as my limited perspective allows me to define it) is the rate at which your acquire new skills and knowledge that brings credibility to your personal brand. We all have a personal brand associated with us, and we have to find a balance with both promotion and actually creating value for others. I find that my professional growth continues to accelerate because I work for free.

It’s easier for me to put myself in situations that challenge me because the cost of investing in me is just the other person’s time. Because I’m not charging anyone for my services, I can experiment more and find new ways of approaching my craft. This is allowing me to build a body of work that I wouldn’t have been able to do otherwise. Also, by consistently practicing my craft, I am finding ways to expand on ideas that I learn through reading, podcasts, and video. The best way to learn something is ultimately by doing it.

Related: Creating Your Own Curriculum For Self-Education After College

 

If you work for free, you’ll realize if the work actually makes you happy

I’m sure I’m not the only one who has a fear of working in a job that doesn’t bring enthusiasm and more importantly, brings forth curiosity every day. To be great in our work, we must first start off with making sure we’re happy while doing it.

Is the grind worth it? I believe this answer can come to you faster if you give yourself some time to do the work for free (with the ultimate goal being that you eventually get paid for the value you provide).

I run the digital marketing program for SCORE NYC, primarily because it allows me to truly know if I want to do marketing in the future. If I don’t enjoy doing this now, how can I possibly enjoy it later? As time goes on, my learning curve in this subject will begin to plateau, and I will need to put in even more effort to continue. It’s important for me to know if I want to invest a decade doing this, before I actually do so. I believe that volunteering your services for a year can help all of us in the process of finding what we love to do.

Worst case scenario, working for free allows you to taste a lot of things. It gives you the opportunity to see where your talents lie and remove the illusions you may have about your skill set.

 

Working for free helps you build your network (faster)

Another great perk of volunteering your time is that your list of contacts grows at a faster rate than if you were to charge for your services (or just relying on your 9-to-5). I’ve become a big believer of delaying gratification if it leads to more significant gains in the future. However, even if you’re not getting paid with money, you can still find ways to bring value to yourself, both in education (as previously mentioned above) and in meeting people you wouldn’t have met otherwise.

The barrier of entry is met with less resistance and friction from others when you are providing your services for free. People will be more receptive to what you have to say and contribute because they will be judging your value based on your commitment to helping them. Of course, price does play a factor on judging someone’s skill but, as a young professional, I find it appropriate not to have a price for my services right now.

It’s a means to end if I can meet people that will help me 5, 10, even 15 years from now. Just keep in mind, you still have to be good at what you do to maximize the value that can be extracted from your interactions and your growing network. You can certainly volunteer your time but, people will discontinue your working relationship with you if you are wasting their time and can’t bring results.

Related: The Best Networking Tip For Young Professionals: Host An Event

 

Doing the right thing always pays off

I understand that working for free isn’t always practical. We all have obligations and responsibilities that must be met. However, if you can’t volunteer your time now, try to make an effort to do so in the future.

Giving back to your community has many benefits, but the ultimate one is the gratification that comes from helping people. At the end of the day, no matter the industry and the role you play in the teams you are involved in, the exchange of value will always be prevalent. There’s just a distinct sense of gratitude you find from someone you helped out of the kindness of your heart says thank you, as opposed to it coming after the exchange of money.

Again, I’m not saying that working to get paid is a bad thing. Just consider adding some time to volunteer into your schedule. I can guarantee that you’ll gain something from the experience.

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The internet is high school

The Internet Is High School: Personal Branding & Influencer Marketing

Where do I sit?

With sweaty hands I walk, thinking about how I make a good impression. Who do I sit next to? What will they say when they see me? Will they like me enough to sit next to me tomorrow? All of these thoughts spun around my head as I entered my high school’s cafeteria for the very first time. Ah, the woes of a freshman — trying to make a mark in a war of popularity, gossip, and food fights. Not much has changed in the last decade.

Social Media will always remind me of high school. 

I find myself today, like many people within my age group, trying to make something of myself as I enter my professional career. I still have that sense of yearning, of wanting people to acknowledge me. Except now, the environment in which I deploy my tactics of grabbing people’s attention have nothing to do with finding my table amongst a sea of acne-filled teens (the cause of many existential crises back then).

Today, I try to grab the attention of my peers and professionals within my field on Facebook, Instagram, Snapchat, and LinkedIn (Twitter as a platform has died for me already, I’m not too confident in its survival as a company).

These social channels we use are the new tables in the cafeteria. Each has its own group of people, speaking in a different context from the rest. These social channels — much like the social environments we found ourselves in during our high school years — are full of gossip, misinformation, great stories, and the occasional fanfare of congratulating your friends on their accomplishments. And the popular kids of today (social media influencers), instead of getting all the superficial attention that goes away right after graduation, get paid over $200k just to make a 6-second video.

How is this relevant to you?

Whether you’re like me, just starting your career trying your best to stand out from the crowd, or a seasoned veteran in your field — attention is vital to your professional growth. I’ve used personal branding to constantly grow my clout in my “tables.” The practice of promoting what makes me unique as a potential team member online, has paid off for me and continues to do so to this day.

Your goal doesn’t need to be becoming the next YouTube sensation or billionaire entrepreneur to consider personal branding as an important part of your life. If you are just looking to get a new job or a new promotion, producing content on a consistent basis can help you tremendously in the long run. Personal branding, if taken seriously, can lead to opportunities of becoming a social media influencer. Using influencer marketing can give you other chances to grow your brand into an asset that pays itself over time.

Consider personal branding and influencer marketing as ideas that can be applied to all professionals within any industry. Anyone who can grab the attention of their peers has a strategic advantage over those who don’t.

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What can we learn from social media influencers?

Influencer marketing and cultivating your personal brand go hand in hand. Think of influencer marketing as one form of how to use personal branding in your career. Your brand can align with other companies marketing campaigns because of the communities you engage with and that can lead to an alternative means of income. But as mentioned previously, even if these are things you don’t want, influencer marketing tactics can help you in your career.

One other example is using your personal brand to market your ideas to your coworkers outside of team meetings. Producing content and sharing it with them on LinkedIn can give you other opportunities to engage with them in meaningful ways. It certainly puts the conversations you have to offer in a less competitive atmosphere, fostering a higher quality of collaboration amongst you and your team.

How did I use personal branding & influencer marketing tactics?

I’m a firm believer that there are no longer any barriers between you and the celebrities and inspirational figures that you follow. If you want to talk to your favorite football player, a local politician, or celebrity — you can through the computer in your pocket. Keeping this in mind, the way I’ve personally used influencer marketing by experimenting with one tactic that influencers use to grow their audiences in a meaningful way — starting conversations.

We often forget that the foundation of social media is all about being social. What I’ve been doing currently, is reaching out to ad agencies I consider to be leaders in the marketing industry, not to get a job or to pitch them a partnership, but simply to learn from them. I’m not asking them to consume my content; I’m asking them questions relevant to their work. These questions lead to meaningful exchanges that have allowed me to grow my following, specifically on LinkedIn, by over 100 people in just seven days.

I’m personally still learning how to use my personal brand to propel myself forward into a meaningful career. As I continue to discover different ways to incorporate influencer marketing tactics (and other marketing strategies) to help me gain new opportunities — I invite you to consider the idea that popularity contests aren’t always bad. Especially because if you win, there a lot of great things that come from it.

Author’s note: I purposefully decided to avoid giving a list of influencer marketing tactics so that I can create a separate article about it in the future. Stay tuned.

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Recommended Articles:

How to Get a Job at Google: Answers From an Ex-Googler.

How to Use LinkedIn to Get Interviews

The Beginner’s Guide To Influencer Marketing on Instagram

Baim Hanif Kenny Soto Graduating College

How I Got Employed After Two Weeks Of Graduating College

If you’ve heard or read my rants for the past 6-8 months, I’m constantly trying to convince people to begin working on their personal brands. Until now, the only results I could show on the benefits of working on my personal brand is being ranked number one for my own name on Google SERPs (search engine return pages). However, now I actually can prove that what I’m alluding to when I’m speaking about my brand is the fact that it only took me two weeks to get a job after I graduated. Mind you; I didn’t even apply for the position.

Read More
Pr2politics Kenny Soto Raven Robinson

Pr2Politics: Interview With Raven Robinson

Public Relations, The Political Arena, Advice For College Students, and More…

“Never plan, always be prepared.” – We still haven’t found out…go figure.

Raven Robinson

Episode 2 is here! Raven Robinson is the owner of Pr2Politics, a consulting firm that offers public relations services to political candidates and emerging public figures. She currently holds a Bachelor’s Degree in Political Science from The City College of New York, where she served as the President of their Public Relations Student Society of America (PRSSA) chapter. She is also the author of “Your Campaign: A business owner’s guide to understanding public relations”, a workbook that helps entrepreneurs with their public relations strategies. In 2015, Raven was featured in City & State Magazine as a “Top 40 under 40 Rising Star in Government”. Ms. Robinson is currently the Vice President of Government Affairs for The Women In Entertainment Empowerment Network (WEEN).


 


Show Notes:

  • Interview starts. [0:00]
  • Raven’s background. [0:33]
  • How she began to “bridge the gap.” [6:30]
  • Her experience with “Early Twitter.” [8:00]
  • Her observations on social media usage from college students. [10:50]
  • What should someone consider if they plan to start a career in public relations?  [14:24]
  • What does entrepreneurship mean to you? [17:15]
  • What is a successful life? [22:17]
  • What is a personal brand? [23:04]
  • Raven’s question for the audience… [24:44]

Book mentioned at the end: “Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person” by Shonda Rhimes

Shonda Rhimes Year of The Yes Kenny Soto

Recommended Articles:

  1. Why Every Marketing Major Should Toss Their Textbooks In The Trash
  2. 5 Tips for Politicians Using Social Media
Kenny Soto End of 2015

2015 End of The Year Review: The Experiences and Lessons Learned

This blog post is an entry reviewing some of the many experiences I had over the past year and what knowledge I gained from them.


 

First Internship Experience: SCORE

SCORE NYC is a branch of the Small Business Administration (a government entity) that helps small business owners grow their businesses through one-on-one free consultations, workshops, and online webinars.

SCORE NYC was a very special place for me this year for all of the people I was able to meet. I was able to have the opportunity to surround myself with retired business executives who came from industries ranging from corporate law and hedge fund management to digital marketing and construction. I was also able to interact with aspiring entrepreneurs who came to SCORE with questions regarding their businesses and was able to see firsthand the challenges small business owners have to endure just to serve the market. In addition to all of the opportunities to grow and learn that I gained from the people I met, I also learned a lot about two subjects I never really put that much thought into before.

What the heck is the Internet?

The first thing that I learned from my experience at SCORE is that I knew only a small amount of information when it came to what exactly the internet is. Thanks to my mentor, Maurice Bretzfield, I was able to begin to understand the importance of not only knowing the difference between the internet, www, https, FTP, mobile, and wifi but, also identifying the importance of why I should know the differences. The first month studying under him showed me how little formal education had taught me on tools that I use every single day, and it helped me understand why learning about coding, digital design, and digital marketing is vital to how I interact through the internet.

Digital Marketing and what did it have to do with me?

My primary reason for applying for the internship was because under its description it stated that all interns would learn about digital marketing. As a music major, I have learned a lot about song composition, musical theory, and performance methodology, but I did not know how I would survive in the search for a job after receiving my Bachelor’s degree. Digital marketing showed me that it’s an essential skill to at least be aware of in today’s information economy. I learned over the eight months I was at SCORE how many people were having issues just getting their businesses to be known by potential customers. Eventually, I saw that the same concerns that these entrepreneurs were facing correlated with the issues myself and some of my friends at my college where dealing with: how do we stand out from the pack? Through my eight months of diligent work, I am now able to say with confidence that I have a good grasp of Digital Marketing overall and a niche part of it – personal branding.

Buying My Name Online

In regards to personal branding, I believe another pivotal point of this past year is when I purchased my URL and built this website. The benefits of using this website are tremendous. I am now able to google myself and what I want people to see is the only thing that is shown. Controlling my online presence was one of the first things that my mentor Maurice, advised me to do. In addition to this, blogging has helped me question my ideas and develop them even more. Without this platform, I would not have been able to gather my thoughts and had others comment and provide feedback on them. I strive to not only use my website to showcase what makes me unique and why I could be of value to teams but also to help a growing community learn with me. The World Wide Web is constantly growing with pools of both high quality and mediocre content, I want to become someone who contributes to the former. Let’s not forget to mention that blogging has also helped me with my writing and grammar. Finally, it’s helping me create connections with others that otherwise wouldn’t happen. I have had the opportunity to not only interview individuals online about their experience working companies such as Google but, also get good advice on what I should do to get a job after college (which in turn provides you, the reader, with valuable content).

Starting my school year as USG President

Many challenges were thrust upon me this semester. As my college experience rapidly comes to an end, I have the privilege to lead an exceptional team as the president of the undergraduate student government at the City College of New York, and it has certainly been a role that has helped me grow as a person. From improving my time management skills, delegating tasks, making sure the entire team is aligned, managing team stress, etc. I have been exposed to a lot of real life situations that I will have to deal with after college. I consider my experience in this role as an accelerated MBA, learning how to manage a team of people and not only serve them but, serve a whole community of people (the student body) as well. I’ll certainly use the skills I am learning as president in the future, and I will be forever grateful to undergo such an incredible growth period in my life.

Reading “Think On These Things” By Jidda Krishnamurti

Think On These Things Krishnamurti

This book changed my views on our current educational system and helped me understand why it’s important to question all information was given to me, and how to integrate that process into my daily life. It was the first time I ever experience a writer pierce through the veil of what should matter most in life, which is not necessarily the answer to questions we have but, instead finding the reasons to the questions themselves first. This book is a useful resource for anyone interested in getting a fresh perspective on what it means to be essentially a creative individual.

 

As the new year begins I will continue to provide as much valuable content to you, the reader, whenever I can. It helps me tremendously if you provide your feedback and thoughts in the comments section below. Let’s have an amazing 2016 everyone.

 

Cheers,

Kenny S.

 

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Job search tips 2016 Kenny Soto

Are You Ready For The 2016 Job Hunt? (12 Min. Read)

The Times Have Changed…. It’s time to fix your job hunting techniques.

The year is almost ending, and it’s time to start thinking about what companies we are going to apply to after graduation. However, there’s one big issue: our resumes just don’t cut it anymore. 93% of all Hiring Managers use resume scanning software to filter candidates from the application pool. I was recently told this by TopResume, a company that reviews resumes to be up to ATS (applicant tracking system)  standards.


What alarmed me the most is that I learned that most companies use these resume scanning software systems. I would love to work for, Apple, Amazon, and Google to name a few. So what is one to do when attempting to apply for a job in a time and age where just this year, college graduates have made up 40% of the unemployment population in the US? As young professionals, we need to change our job hunting strategies and begin using the internet to stand out from the crowd.Why it’s time for a personal brand.

Why it’s time for a personal brand.

There is one thing you need to stop believing and that is that a well-constructed resume will help you get the interview. Although it is still important to develop your work experience and have a crisp resume, you need to know that everyone and their mother has one as well…and she is most likely applying to your dream job as well (here’s a PDF you can read later to see why I say this). The number one way to stand out from the sea of resumes that make it after the dreaded ATS’s scan through everyone else’s is a personal brand! Creating your personal brand online can help your job hunt tremendously, and it doesn’t take that much money to start.

I highly recommend creating a website through a CMS (content management system) such as WordPress or SquareSpace that don’t require any coding skills to enable you to start putting who you are on the internet. The very first thing an employer who sees your resume does is Google you! You need to make sure that you are in control of your digital persona. People will take photos of you and build content about you via social media that you will be indexed for on Google. Either you take control of your image or others will do it for you, and your hiring manager will see it.

Kenny Soto Job Hunt Help

There are many ways to get started!

Have you ever thought to yourself, “I’ve just spent an all-nighter writing this 10-page essay, I got my B+, now what?” Well, the coolest thing about a blog is that if you don’t have anything to showcase right away, use your old homework (make sure it pertains to what you are interested in doing in the future) and use the content as an article.

The hardest part about building a personal brand and using a blog is creating content but, don’t let that stop you from using old work to kickstart your content creation. If you write about what you’re interested in, it will be enjoyable, just be authentic.

If you don’t have the money right now to set up a website, there are two alternatives you can use! Don’t give yourself an excuse not to do this today:

Kenny Soto Job Hunt Help

Use the posts option on your LinkedIn and Medium accounts to create a personal website substitute while you save up around $50 to make your personal branding website. You need to begin today to make your job hunt easier in the future.

Up next…drum roll… researching your target companies

The next step as you journey off into creating an awesome personal brand is to begin finding out more about the culture of the companies you want to work for in the future. It can all start with a Tweet or InMail (LinkedIn message) directly to someone in the business you feel may answer you. The secret to increasing your chances to getting a response is to NEVER ASK FOR A JOB REFERRAL, instead ask them:

  • What do they think about the industry?
  • Where do yourself in the company?
  • What do you believe was a contributing to your success in establishing and advancing your career?

There are more questions you can ask but ultimately the reason they will answer you is because you will always begin or end the interaction with, “I wanted to know if you had the time to answer a few questions so I can put the content on my blog to help my viewers.” Or, “…so I can get other ideas to help build new content.” This technique has worked for me and if all else fails on Twitter and LinkedIn, then just use Quora.

Kenny Soto Job Hunt Help

Quora is a platform that allows you to ask anyone in the world any question you may have as well as enable you to answer any question that they have posted. The network on this platform is full of amazing and intelligent people who, when engaged correctly, can also be asked for a short 15-minute phone call or quick conversation over a cup of coffee. This provides you the opportunity for  you to expand your network before applying for jobs. Heck, even if they don’t help you get the job you do three crucial things:

  • Help grow your content on your site.
  • Learn more about the industry you are entering.
  • Increase the size of your professional network.

Speaking of networking for your job hunt…

Kenny Soto Job Hunt Advice

Another resource you can use to help your job hunt is networking websites. It’s not what you know or even who you know, it’s who knows you! What you need to do is take the initiative to actually go out and meet other business professionals if you really want to get the needed connections to help your job hunt. I recommend choosing MeetUp as your main platform for networking. You can search via any topic you want to learn about or any industry you wish to join. At the very minimum, you will expand your knowledge around your particular field and meet new people.

The challenge you need to be aware of as you go into the new year is that a resume is no longer enough. These are a few of the many steps you need to take in order to have a better chance at landing the job you want in the coming year. I hope this was some help and feel free to click in the articles below to learn more about personal branding and job hunt techniques.

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Recommended Articles:

  1. The 6 Steps to Building a Personal Website
  2. Beat the Robots: How to Get Your Resume Past the System & Into Human Hand
  3. How I got famous executives to answer my emails when I was an unknown 21-year-old entrepreneur

		
Personal Website Kenny Soto

The 6 Steps to Building a Personal Website

You have to market yourself.


You already understand the importance of a 
personal website if you clicked to read this article (or you’re curious). Minda Zetlin from Inc.com comments on a survey of 300 HR professionals that shows that 30% of them see a personal website as a key advantage for job applicants however, less than 1% actually have one. If you want a leg up on your competition, it’s time to invest in a website.

1. Buying a domain

When setting up your website the first thing the you need to do is compare the pricing options on different domain extensions attached to your first & last name. The best domain extensions to use are .com, .me, or .info for a personal website (the complete list can be found here). Once you’ve decided which extension you’ll be using the next best course of action is to choose from the large list of domain name providers. My suggestion is to either use godaddy.com, namecheap.com or bluehost.com. It is advised that you make your first purchase for owning the website for 2 years because people with your name can bid for your site and put it on hold until your subscription expires and if you mistakenly forget to renew they will grab it.

2. Hosting to go with your domain

After carefully choosing your domain name the next thing you need to purchase is a hosting package. The best ones provide these services:

  • 24/7 Customer service Monthly or Bi-monthly discounts
  • Server space packages
  • Migration services (just in case you need to switch an already owned domain to another provider)
  • Security Services

The main reason why these four aspects should be prioritized over all others is because without these aspects you will have a longer process in setting up your site and you want to avoid as many hiccups as possible to save your time.

3. Can’t code? Use a CMS!

The easiest way to build a unique & well-designed website is to use a content management system such as WordPress & SquareSpace  (these are all in one packages that also provide hosting and domain purchasing). The best one is my opinion is WordPress for its ability to easily manage and customize the backend aspects of your website. For this article, I will be mainly referencing WordPress for adding your plugins and pages to your website.

There really is no reason for anyone not to have a website, regardless of your skills in coding. If you do however want to learn to code from scratch, you can use CodeAcademy for free. For a personal website all you need to know is HTML & CSS.

4. Who are you building it for?

There multiple reasons for you to have a personal website. One thing you must consider is who you are building it for, and not only why. The best thing you can do before beginning the overall design & structure for your site you need to develop a content marketing plan for your intended audience. For example, if you are a law student creating a blog based on general law knowledge you believe people should know, you can then market yourself to law firms (it’s great to have graduate from a great school but, if you don’t graduate from Harvard or Yale, you should consider increasing your edge). If you want to get into creating infographics for your blog, services such as Canva or Vengage can help. Building the website is half of the battle, marketing it is just as important.

5. Essential pages your site should have (after choosing a theme)

You can have multiple web pages on your site however, there are four that you must consider carefully. To save yourself time, make sure all the design planning is done using wireframe and then you implement everything you had in mind about the pages that you want.

The first and most important page is your home page, the one thing that can kill your bounce rate (tips for understanding that here). If you want your visitors to stay, make sure your homepage has content including your current blog posts, site news, or even your social media news feeds. After that, make sure you have a blog page. It is up to you whether you only want your posts or a sidebar/footer for your widgets. Don’t forget that in addition to these pages you should include a professional resume/portfolio. It can be the same information that you provide on your LinkedIn profile. Finally, don’t forget a contact page so people can reach you (you’re doing this to promote yourself after all).

6. Other key elements

You want people to follow you  so social media buttons are vital to your promotional success. If your WordPress theme doesn’t provide this functionality you can use the plugin Shareoholic or AddThis. Having a newsletter to keep people who are interested in you updated is also very important. After creating an opt-in button (could be labeled subscribe here), utilize services such as MailChimp or ConstantContact to design your newsletter emails.

Finally, to truly manage your website effectively I highly recommend learning Google Analytics. Google Analytics will help you to:

  • Manage where people are putting your links
  • Understanding how people interact with your site
  • Know where your audience is located and where they are coming from
  • Know what sites are bringing the most referrals

It will also help you to understand what website elements are working, what colors are working, where you’re not getting clicks, where you are getting clicks, etc. Keep in mind that this is a tool to focus on after building your website; once you begin content development and promotion.

If you have around $50 you can certainly get started today. So many of us use the internet however, we do not use it to truly promote ourselves and gain opportunities to further our success. If you want to continue to learn more about marketing yourself effectively online make sure to subscribe for more articles.

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Personal Branding Tips For College Students

A Personal Branding Campaign Is Vital For College Seniors & Graduates 

Have you ever wondered what was the exact number of job applications you’ve completed, that have never received any attention or have gotten a reply? If I had to estimate it, the number of applications for me would be over 120. Searching for a new job can be a very depressing process, especially for recent college graduates who need to pay off their student loans and want to start an independent life. The value of a college degree still stands, but it is steadily declining each year.

There are more than 2.8 million college graduates entering the workforce this year alone. That’s only a small fraction of the competition you’ll have to deal with if you factor in the rest of the citizens that are also competing for your dream job (or any job for that matter). So, what can someone do to help increase his or her chances of employment in today’s noisy job search environment?

The Hiring Process

I dread job hunting simply because of all the deterrents that exist that stop me from becoming employed. For starters, there are resume tracking systems that allow hiring managers (at large corporations such as Twitter, Apple, and Google) to sift through thousands of applicants so that only 10 to 20 resumes ever end up on their desks. And get this—the very first thing a hiring manager does today before they even view your resume, is Google your name. That means that online reputation management is now more important than ever before.

Every one of us produces content on a daily basis, whether it is a status update, video, or a photo and all of it is being indexed the very moment we post it (and it never gets removed). Think about it; your name is a keyword that is going to have all the relevant content related to it readily available when someone searches you. Remember that photo you took at your spring break party that you deleted after posting it by accident? It’s still in Google Search’s archives. But don’t fret, there are things you can do that can help you increase your job hunt success!

Why do you need to build your personal brand?

First impressions are no longer made based on face-to-face interactions. Before you are even invited to an interview, you need to pass the “online tests” that are imposed on you. Hiring managers are supposed to acquire the best potential team members possible. To make a good impression, you need to create and manage your own personal brand. Sadly, LinkedIn is not enough to show whom you truly are. Not only as the ideal employee but also, as a really amazing person. Your personal brand needs to be a combination of your resume, your LinkedIn profile, and most importantly your very own personal website (ideally, firstnamelastname.com).

The question that you need to ask yourself before you even apply for a job is “what is my value proposition?” thinking through the eyes of an employer. If you do not present yourself online as someone who can provide added value to their company, they will not waste their time interviewing you. They must ensure that your personality is a good match for whatever team you are applying to join.

There are college students that have honors, several awards, are a part of many clubs and organizations and have completed many internships. At the end of the day, you will always be in competition for the jobs you apply for, so you need to add as many key advantages as possible to get yourself in front of the employment line. It’s time you leverage your online presence to stand out from the crowd.

How to build your personal brand

The first thing you must consider is that resumes aren’t as important as what a potential employer sees online. The most important thing you must do is create a website. You don’t need to learn how to code to create one now; there are many content management systems that can allow you to post content and design your website very quickly (such as SquareSpace and WordPress). The biggest investment you can ever make as a college student is buying a domain and hosting your website.

I have had my website for almost a year now, and it has allowed me to show who I am as a young professional in a much grander way than a resume ever will. What you should think about is how you are currently conveying to an employer (and everyone else), who are you and what makes you so unique. Why are you more of a potential asset to the company than the other thousand applicants who applied last month?

If I were hiring someone, and I saw two resumes with the same skills, job experience, and degree (even though GPA or school doesn’t bring much merit anymore), if one candidate had a website, and the other didn’t—I would definitely giving the first interview to the applicant who has their own site.

What Employers Want To See

Considering that a degree is no longer the only thing needed for your professional success, there has to be something else that you can do to increase your chances of landing the right job. The key to doing so is leveraging what you already use every day: the Internet.

In our culture, all of our attention is now focused on our mobile devices, so we must know how to use this to our advantage. The purpose of creating a personal branding campaign that includes a website, great LinkedIn profile, other Social Media channels, and a resume that speaks to an employer is to show your value proposition. The key to success after college and beyond is to consistently showcase (online) why anyone should give a damn about you.

Building these things is fairly easy; the main issue is committing your time to get these things done. If you aren’t being hired for the job, someone else will be!

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Recommended Articles:

1.     The College Degrees And Skills Employers Most Want

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3.     What I (Really) Wish I’d Known As A Freshman In College.