Kenny Soto Logo 2020

TikTok Isn’t Going Away Yet, I Also May Never Use It

Some very early thoughts about TikTok

TikTok reminds of Vine and not because they have similar features but, because it is another application that takes time away from my day. There is already a lot of effort and thought that needs to go into promoting my brand on LinkedIn, Facebook, Instagram, and Twitter. Adding a fifth platform to juggle just gives me anxiety (I recently tried adding Youtube to my mix and it didn’t work out).


I’m certain I will get on TikTok eventually, I already have a profile. However, as with every other platform, it will take a large portion of my personal network adopting the app for me to use it daily. TikTok is certainly entertaining and it provides an enjoyable experience but, I don’t find a need to post on the platform right now.


There is a gold rush of attention on the platform. Unprecedented numbers of organic reach and views can be made if you leverage the daily hashtag challenges and songs correctly. There is no need to spend money on ads to grow, yet.


Simple dances and funny skits can get you over ten million followers if you are creative enough. The problem is that there isn’t enough time throughout the day to juggle all the marketing tasks I already have.


I know my audience is on the platform but, I don’t know how to integrate it into my schedule. TikTok’s advantage is that it’s new and being new to a platform can help you be the first brand in the mind of your target audience.


It doesn’t seem like it will go away any time soon and when I think about this, I ask myself, “What will I need to sacrifice so I can use this app?” Also, another question that comes to mind when I think about the platform is, “How do I promote my writing on TikTok?”


These are just some early thoughts I have and maybe they will change in a year once my friends and family start using it. Until then I think my focus will continue to be primarily growing my audience on LinkedIn.


Photo Credit: Kon Karampelas | Unsplash

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