Want To Become An Influencer? Don’t Worry About Your Competition
There’s more than enough opportunities for all of us to succeed
If you want to be known for something, don’t think about what others are doing. “Comparison is the thief of joy,” is a quote from Theodore Roosevelt that still rings true. Some of us get lucky and grow large communities from only four to five viral videos. Timing is important however, it is extremely difficult to determine what’s the perfect time and place to make your content go viral.
You also don’t need to go viral to succeed. Even if you only gain a following of 8,000 engaged followers, that still equates to 8,000 people who enjoy your work. If you’re able to sell something of value to them, you can make a great living. This is why you don’t need to worry about other influences in your field.
Regardless of the industry, if you can create content that people want to consume you will win. Some of us have more of an impact than others yet, that fact shouldn’t discourage you from pursuing your craft. There are thousands of authors, bloggers, vloggers, and podcasters with small audiences who are still making a living from those audiences.
Just because one Youtuber has 5 million followers doesn’t mean that they won’t enjoy your work as well. There is a potential overlap that you can gain and that audience doesn’t need to make a binary choice between the two of you. Both of you can succeed, so stop comparing numbers and just do the work because you enjoy it and it helps people.
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