Kenny Soto Logo 2020

Is The Title Digital Marketer Even Valid?

Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data visualization, paid media, or even client retention. Digital marketing in a way has become too synonymous with great customer service and as a result, it has forced us in a way to reconsider the different forms a job in digital marketing can take.

Nowadays, the list of skills required to succeed in digital marketing has become tremendously long. Having a grasp of several platforms, how to creatively develop and deploy content, and keeping up with specific-industry changes forces all digital marketers to reconsider their job titles. Instead of labeling yourself as a digital marketer, you should consider yourself in a perpetual hybrid-like role. Once this mindset shift has been made, then it becomes easier to deal with the inevitable change that will come into our profession.

Image credit: Unsplash

Share This