You need content (not only a resume) if you want to distinguish yourself

The only way to stay competitive is to stay authentic. A resume can help, but it doesn’t pain a full picture.

If you don’t know the answer, that’s okay. Will you learn the answer? If you don’t have the qualifications, that’s okay. How can you gain them? If you don’t have the network, that’s okay. How can you start conversations with the people you want to connect with? These are all important questions to consider.

In a candidate pool of over 10,000 people, there truly is only one way to stand out. You have to be able to demonstrate an ability to learn quickly and a strong work ethic. A resume can highlight these two core qualities but, content can do it better.

You don’t need a big audience. You don’t need a multi-media plan that covers podcast production, a vlog, and 1,000-word weekly blog posts. You do however need to take advantage of the social networks and easy-to-make website creators available today.

A resume is like a thumbnail, it will only showcase a small part of who you are. Content is like the thousands of pixels in an image, it will showcase a deeper level of your expertise, curiosity, interests, and most importantly—your uniqueness.

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