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Short Bio:
I’m a seasoned marketer and growth-focused consultant with over 8 years of experience in helping businesses scale through Lifecycle Marketing strategies. From driving acquisition to optimizing retention and monetization, I’ve worked with clients such as JP Morgan Chase Bank, BuzzFeed, and Ray Dalio to create effective digital campaigns. I’m also the host of The People of Digital Marketing podcast, where I interview marketing leaders from Fortune 500 companies, agencies, and startups to help early-stage marketers level up their careers.
I don’t consider myself an expert on any particular topic. I just consider myself a lucky guy who is passionate about using marketing to make the most out of life.
Long Bio:
Hey there! I’m Kenny Soto, a marketing consultant specializing in Lifecycle Marketing. With over 8 years of experience, I’ve helped brands like JP Morgan Chase Bank, BuzzFeed, and Ray Dalio execute digital strategies that drive long-term growth. Currently based in Tulsa, OK, I work with clients nationwide, helping them optimize post-acquisition touchpoints to reduce churn and increase revenue.
If you’re familiar with my work, you might know me as the host of The People of Digital Marketing podcast. On the show, I dig into the journeys of marketing experts from around the world, collecting insights I wish I had when starting my career. If this is your first time here—welcome!
My love for marketing started during my senior year at CCNY, where I earned a Bachelor’s in Music Theory. After discovering digital marketing through an internship with my mentor at SCORE, I quickly shifted gears and dove into the world of marketing full-time. Since then, I’ve worked in various roles, from content marketing to media buying, and now focus on helping businesses navigate the complexities of scaling through Lifecycle Marketing.
Outside of marketing, I’m an avid anime fan and chess player. When I’m not working, you can usually find me experimenting in the kitchen with Dominican recipes or planning my next travel adventure.
Reaching the fourth year of my podcast, exploring new cultures across Asia and South Africa, and moving beyond my roots in the Bronx’s Castle Hill Projects are accomplishments I’m particularly proud of. Marketing excites me because it’s all about understanding people and connecting with them in meaningful ways—a challenge I never tire of.
Third Person Bio:
Kenny Soto is a seasoned marketing consultant with over 9 years of experience specializing in Lifecycle Marketing, SEO, and email funnels. Based in Tulsa, OK, Kenny has worked with notable clients such as JP Morgan Chase Bank, BuzzFeed, and Ray Dalio, driving growth through comprehensive marketing strategies focused on acquisition, retention, and monetization.
Kenny is also the host of The People of Digital Marketing podcast, where he interviews industry leaders from Fortune 500 companies, agencies, and startups, providing actionable career advice for emerging marketers. His passion for marketing began during his time at CCNY, where he earned a degree in Music Theory and quickly transitioned into a successful marketing career.
From content marketing and SEO to media buying, Kenny’s versatile experience allows him to deliver impactful results for his clients. Outside of his consulting work, Kenny’s love for anime, chess, and cooking brings a creative edge to his marketing approach. He’s also proud of his journey from the Bronx’s Castle Hill Projects to building a thriving career in the marketing industry.
Thanks to you, the reader, for taking the time out of your day to read my biographies. And thanks to WordPress for helping me host my website.