by kennysoto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by kennysoto | Jan 25, 2021 | Career Advice, Marketing
The benefits of doing anything compound over time I’m starting a Youtube channel because if I don’t adapt now, it will be too late. I started this blog back in 2015 to catalog my journey as a digital marketer. After starting my podcast, I realized that...
by kennysoto | Nov 9, 2020 | Marketing
I thought I knew the best practices for Facebook advertising, but I was wrong I’ve been managing Facebook advertising campaigns since 2016 and a lot has changed over the years. One of the biggest challenges when it comes to Facebook advertising is keeping up with all...
by kennysoto | Nov 6, 2020 | Career Advice
We Got Lucky This year has been difficult for many of us. Of the long list of challenges we have all experienced, the main one that comes to my mind is battling unemployment. Knowing all too well the mental burdens that come from not knowing where I am going to pay my...
by kennysoto | Oct 29, 2020 | Career Advice
The only way to avoid the unemployment line—stay competitive As 2021 comes quickly and the job market becomes more uncertain over time, we all must define, improve, and polish our personal brands for the new competitive marketplace. I use the term...
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