by Kenny Soto | Sep 23, 2021 | Podcast
Moe Abbas is the Co-Founder and CEO of Acadium, a revolutionary company that enables just about anybody to launch a career in digital marketing – for free. In this episode we covered: Why is having some understanding in sales and buyer behavior useful for...
by Kenny Soto | Sep 21, 2021 | Podcast
Sarah Bond is the Senior Director of Marketing Strategy of Lucky Orange. In this episode we covered: How often should a marketing team review their strategy documents? How should a marketing team use OKRs (Objects and Key Results) and goal-setting frameworks to...
by Kenny Soto | Sep 17, 2021 | Podcast
Michael Wieder is the Co-Founder, President, and CMO of Lalo. In this episode we covered: The unique challenges involved when marketing to parents. How are the decision cycle and customer journey different? How has Lalo achieved product-market fit? How Lalo provides...
by Kenny Soto | Jun 25, 2021 | Career Advice, Marketing, Productivity
One result of the pandemic is that it may have become harder to network with people in your industry. Leveling up in your career requires a direct effort of meeting people outside of your team who do what you, and who do it well. Connecting with people on LinkedIn or...
by Kenny Soto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
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