by kennysoto | Jun 25, 2021 | Career Advice, Marketing, Productivity
One result of the pandemic is that it may have become harder to network with people in your industry. Leveling up in your career requires a direct effort of meeting people outside of your team who do what you, and who do it well. Connecting with people on LinkedIn or...
by kennysoto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by kennysoto | Jan 25, 2021 | Career Advice, Marketing
The benefits of doing anything compound over time I’m starting a Youtube channel because if I don’t adapt now, it will be too late. I started this blog back in 2015 to catalog my journey as a digital marketer. After starting my podcast, I realized that...
by kennysoto | Nov 9, 2020 | Marketing
I thought I knew the best practices for Facebook advertising, but I was wrong I’ve been managing Facebook advertising campaigns since 2016 and a lot has changed over the years. One of the biggest challenges when it comes to Facebook advertising is keeping up with all...
by kennysoto | Nov 6, 2020 | Career Advice
We Got Lucky This year has been difficult for many of us. Of the long list of challenges we have all experienced, the main one that comes to my mind is battling unemployment. Knowing all too well the mental burdens that come from not knowing where I am going to pay my...
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