Make sure that there is a clear transition period for documenting the process As a small business owner, you may…
If a marketer isn’t organized, run away When hiring a freelancer marketer, you have to ensure that you are hiring…
Before hiring someone to write your press release, make sure they can capture the story You know why your business…
Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards…
Have they asked you any questions? If you don’t have the budget to hire a full-time marketer for your small…
There’s more than enough opportunities for all of us to succeed If you want to be known for something, don’t…
Are you selling to people who don’t do their shopping on Facebook? Even with the most entertaining and thought-provoking advertising,…
You must categorize your content if you want it to resonate with your customers If you’re a moving services company,…
How are you leveraging your customer’s complaints? Words have power. If you can provide a simple message that’s understandable and…
If you’re selling anything, sell it to people who are starving Gary C. Halbert once wrote, “…constantly be on the…