Blog - Kenny Soto

If you’re selling anything, sell it to people who are starving Gary C. Halbert once wrote, “…constantly be on the...

If you want to win, start with awareness, then consideration, and then maybe—the conversion You can’t build a...

You are seen as a risk if you cheapen the value of your work When pricing your services, it is extremely vital that...

At least 1% of your audience is comprised of people who don’t like your work When you find yourself surrounded by...

What if pronoia is the best course of action? What if the entire universe is conspiring to help you—but only if you’re...

Stay type of mind by building relationships rather than simply getting the transaction When thinking about where to...

Posts on marketing, career advice, living a happy life, & more