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Articles on marketing, career advice, & more

kENNY’S BLOG

My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.

You Can Impact So Many People

You Can Impact So Many People

What if pronoia is the best course of action? What if the entire universe is conspiring to help you—but only if you’re trying to positively impact others? This impact doesn’t need to be huge or noticeable, it just needs to be purposeful and consistent.   You can...

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Prepping Your Customers For A Relationship

Prepping Your Customers For A Relationship

If you want to win, start with awareness, then consideration, and then maybe—the conversion You can’t build a meaningful relationship with your customers if you constantly interrupt them. Even a free “10 Essential Steps to Washing Your Dog” guide to launch your email...

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There Are Moments When You Shouldn’t Engage

There Are Moments When You Shouldn’t Engage

At least 1% of your audience is comprised of people who don’t like your work When you find yourself surrounded by people who only praise you, you have an inaccurate view of the world. There are also people in the world that will, for whatever reason, not like you....

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Want New Clients? Focus On Your Old Ones

Want New Clients? Focus On Your Old Ones

Stay type of mind by building relationships rather than simply getting the transaction When thinking about where to find your next client, try using your contacts list in your phone or email. The easiest way to get a new client is to sell an old one on the new...

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What Will Be Remembered?

What Will Be Remembered?

Ideas last longer than your name In moments of complete distress, we get an opportunity to rethink what’s most important in life. Our careers, the things that we buy, and the content we share online are all meaningless if it doesn’t serve a bigger purpose. Every day...

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The Purpose Of A Portfolio: Showcasing Usefulness

The Purpose Of A Portfolio: Showcasing Usefulness

Without a good portfolio, any attention you get will be useless Gig work is not an oligopoly, there are plenty of opportunities to get clients and there is plenty of competition. The challenge we all have as freelancers is discovering the best approach to standing...

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