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Articles on marketing, career advice, & more

kENNY’S BLOG

My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.

There Will Be A Cost To Begin & A Cost To Finish

There Will Be A Cost To Begin & A Cost To Finish

What will it cost you? There is a price you’ll need to pay when you decide to chase your dreams. After defining your fears and realizing that life will continue even if you experience them, the next step to chasing your dreams requires you to understand the costs...

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Some Thoughts On Successfully Selling Socks Online

Some Thoughts On Successfully Selling Socks Online

If you’re selling anything, sell it to people who are starving Gary C. Halbert once wrote, “…constantly be on the lookout for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.”...

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Don’t Price Your Services Too Low

Don’t Price Your Services Too Low

You are seen as a risk if you cheapen the value of your work When pricing your services, it is extremely vital that you don’t provide a low price point because you’re afraid of losing the prospect. Yes, sometimes clients shop for price—these aren’t the people you want...

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You Can Impact So Many People

You Can Impact So Many People

What if pronoia is the best course of action? What if the entire universe is conspiring to help you—but only if you’re trying to positively impact others? This impact doesn’t need to be huge or noticeable, it just needs to be purposeful and consistent.   You can...

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Prepping Your Customers For A Relationship

Prepping Your Customers For A Relationship

If you want to win, start with awareness, then consideration, and then maybe—the conversion You can’t build a meaningful relationship with your customers if you constantly interrupt them. Even a free “10 Essential Steps to Washing Your Dog” guide to launch your email...

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There Are Moments When You Shouldn’t Engage

There Are Moments When You Shouldn’t Engage

At least 1% of your audience is comprised of people who don’t like your work When you find yourself surrounded by people who only praise you, you have an inaccurate view of the world. There are also people in the world that will, for whatever reason, not like you....

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