My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.
Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data...
How to promote anything (start with market research) “Nearly all companies exist to do something people want.” — Paul Graham Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just...
The best thing you can do for your career is to take time to reflect on what you've learned The beginning of my project management career began when I was managing a team of interns at a non-profit in 2016. We were tasked with building out the company’s digital...
The missing piece could be a great team If you’ve found your passion, stick with it. Sometimes things will get hard because of the people in your ecosystem, not because of the work itself. Don’t believe me? There will come a time when you either lose or...
Gaining the credentials is only the first step If you want to help your clients manage a Youtube channel, try starting your own. If you want to learn how to successfully generate a return of 150% from paid Facebook ads, save $1,000, and run your own campaign....
You Lose More Than Just Money Losing a client can sometimes come as a necessity. Perhaps the expectations at the beginning of the project weren’t set correctly, or the working relationship began to deteriorate because of miscommunication, or the client found another...