Make sure that there is a clear transition period for documenting the process As a small business owner, you may not have the available funds to hire a digital marketer on a full-time position. Instead, you have developed several relationships with freelancers...
Articles on marketing, career advice, & more
kENNY’S BLOG
My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.
Struggling To Find A Job? Time To Update Your Strategy
Job seeking advice from Ramit Sethi (and fans) I recently dived deep into a Twitter thread from Ramit Sethi. He asked a question I find to be extremely relevant now that the US economy is starting to get lean and millions of people are losing their job: ...
Don’t Hire A Freelance Digital Marketer If They Can’t Do This
If a marketer isn’t organized, run away When hiring a freelancer marketer, you have to ensure that you are hiring someone who is reliable. The organizational skills directly correlate to how reliable they are. If they can show you campaign reports and data,...
How To Fail As A Freelancer
If you can’t do this, you won’t be able to retain your clients There is a key mental shift that is required if you want to be a freelancer. To provide a valuable service to your clients, you need to be able to assign yourself tasks. A freelancer is not a...
How Much Do You Keep?
“One-tenth of everything that I make is mine to keep.” One issue that many of us have when we start making money is that we are focused on our income. We measure in hours and in monthly bank statements. Some of us fall into the trap of getting a credit card before...
Your Resume Isn’t Enough
You need content (not only a resume) if you want to distinguish yourself The only way to stay competitive is to stay authentic. A resume can help, but it doesn't pain a full picture. If you don’t know the answer, that’s okay. Will you learn the answer? If you...