Kenny Soto Logo 2020

Articles on marketing, career advice, & more

kENNY’S BLOG

My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.

How To Fail As A Freelancer

How To Fail As A Freelancer

If you can’t do this, you won’t be able to retain your clients There is a key mental shift that is required if you want to be a freelancer. To provide a valuable service to your clients, you need to be able to assign yourself tasks.   A freelancer is not a...

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How Much Do You Keep?

How Much Do You Keep?

“One-tenth of everything that I make is mine to keep.” One issue that many of us have when we start making money is that we are focused on our income. We measure in hours and in monthly bank statements. Some of us fall into the trap of getting a credit card before...

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Your Resume Isn’t Enough

Your Resume Isn’t Enough

You need content (not only a resume) if you want to distinguish yourself The only way to stay competitive is to stay authentic. A resume can help, but it doesn't pain a full picture.   If you don’t know the answer, that’s okay. Will you learn the answer? If you...

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How Have Your Worries Changed In 2020?

How Have Your Worries Changed In 2020?

Worried and focused My worries have changed over the years. In simpler times, I used to worry about graduating from college. I wanted to make my family, specifically my mother, proud of me. I had this constant fear of not being enough, not contributing my part to the...

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Finite and Infinite Games

Finite and Infinite Games

What type of business are you involved in? If you have children or have ever been a teacher, then you know that kids have two types of games that they like to play. The games that children play can be categorized as finite or infinite, and they have a tendency to...

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Mother’s Inspire

Mother’s Inspire

An ode to my mother, on Mother’s Day 2020 I’ve heard stories of how when my mother was studying for her accounting degree at Lehman College, she would take me with her to class. Having a child at the age of 16 wouldn’t stop this woman from getting an education and...

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