Kenny Soto Logo 2020

Articles on marketing, career advice, & more

kENNY’S BLOG

My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.

How Have Your Worries Changed In 2020?

How Have Your Worries Changed In 2020?

Worried and focused My worries have changed over the years. In simpler times, I used to worry about graduating from college. I wanted to make my family, specifically my mother, proud of me. I had this constant fear of not being enough, not contributing my part to the...

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Finite and Infinite Games

Finite and Infinite Games

What type of business are you involved in? If you have children or have ever been a teacher, then you know that kids have two types of games that they like to play. The games that children play can be categorized as finite or infinite, and they have a tendency to...

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An Effective Press Release Needs One Thing: A Unique Story

An Effective Press Release Needs One Thing: A Unique Story

Before hiring someone to write your press release, make sure they can capture the story You know why your business is special, but it may be hard to communicate this fact. The challenge you’re facing is trying to focus on what makes your brand special without focusing...

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Investing In The Culture

Investing In The Culture

A company’s value can also be derived from how cemented it is within our daily routines “A stock is not just a ticker symbol or an electronic blip; it is an ownership interest in an actual business, with an underlying value that does not depend on its share price.” —...

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Are Your Ideas Socialized?

Are Your Ideas Socialized?

Some of our ideas don’t come from our own thinking When is the last time you’ve changed your mind? When’s the last time you’ve questioned a belief that you have about how life works?   I don’t mean question a belief in the sense of trying to deny the possibility...

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Business Is An Ecosystem

Business Is An Ecosystem

Your value is determined by how you feed families We all have different ambitions. Some of us have an idea of what we would like to accomplish in our careers and we have different metrics we use to measure how close we are to achieving these goals. One aspect of my...

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