Kenny Soto Logo 2020

Articles on marketing, career advice, & more

kENNY’S BLOG

My blog consists of posts focused on digital marketing, general career advice, tips on how to start a freelance career, how to hire a freelancer, and more.

Investing In The Culture

Investing In The Culture

A company’s value can also be derived from how cemented it is within our daily routines “A stock is not just a ticker symbol or an electronic blip; it is an ownership interest in an actual business, with an underlying value that does not depend on its share price.” —...

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Are Your Ideas Socialized?

Are Your Ideas Socialized?

Some of our ideas don’t come from our own thinking When is the last time you’ve changed your mind? When’s the last time you’ve questioned a belief that you have about how life works?   I don’t mean question a belief in the sense of trying to deny the possibility...

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Business Is An Ecosystem

Business Is An Ecosystem

Your value is determined by how you feed families We all have different ambitions. Some of us have an idea of what we would like to accomplish in our careers and we have different metrics we use to measure how close we are to achieving these goals. One aspect of my...

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Do You Understand The Customer’s Problem?

Do You Understand The Customer’s Problem?

Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...

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How To Know If It’s Time To Toss Out Your Old Clothes?

How To Know If It’s Time To Toss Out Your Old Clothes?

You just spent the day binge-watching 13 episodes of a Netflix show, taking the occasional bathroom break or two, eating sparingly to make sure you consume as much of your new amazing addiction as possible. During this glorious time, you notice a hole in your shirt....

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