Sometimes It Isn’t The Work That’s Got You Down

The missing piece could be a great team

If you’ve found your passion, stick with it. Sometimes things will get hard because of the people in your ecosystem, not because of the work itself.


Don’t believe me?


There will come a time when you either lose or gain a great team that just clicks—everyone is consistently in sync on a daily basis. When you encounter a team like this, with no drama and just a passion for serving each other and the customer, enjoy the moment. It’s rare to find a job where you love what you do and you mesh perfectly with the people that you work with.


No amount of money or “upward mobility” can replace a great team dynamic and culture. That’s irreplaceable.


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The Next Step After Completing The Course

Gaining the credentials is only the first step

If you want to help your clients manage a Youtube channel, try starting your own.


If you want to learn how to successfully generate a return of 150% from paid Facebook ads, save $1,000, and run your own campaign.


If you want to do anything for anyone, try doing it for yourself first. Tinkering and creating your own projects is a great way to bridge the gap from student to practitioner. It may be hard to find work when you’re fresh in the game, especially this year. So the only way to get started is to hire yourself first.


Patience, grit, and a clear plan of action will increase the odds. Yet, what will help you out the most is being able to showcase your usefulness.


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When You Lose A Client

You Lose More Than Just Money

Losing a client can sometimes come as a necessity. Perhaps the expectations at the beginning of the project weren’t set correctly, or the working relationship began to deteriorate because of miscommunication, or the client found another competitor to replace you.


Regardless of why it happens, it’s important for us to consider what happens after you lose a client.


When a client is lost, your bottom line isn’t the only thing that suffers. There’s an opportunity cost incurred when you lose a client, for they could have been a potential avenue to gain referrals to new clients. And when you lose a client, you miss out on all of the knowledge that would have been gained through future work with them.


Working with clients gives marketers the opportunity to consistently challenge themselves and grow their skillset—as new problems that need solving arise consistently in marketing. When you lost a client, you lose an opportunity to grow.


Again, sometimes you can actually benefit from losing a client if it is clear that much wouldn’t have been gained if the working relationship continued. Yet, when you lose a great client, it can be tough to recover from that loss.


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The Next Time You Come Across An Opportunity

Sometimes it is better to share a would-be client than to simply deny extra work

If you find yourself in the advantageous situation of having to say no to working with new clients, you have a great opportunity. Instead of telling the client that you don’t have the bandwidth to help them at the moment and adding them to an impersonal newsletter to “nurture” them and have them convert at a later date—point them to someone else who can help them.


Part of a good business strategy is to deploy kindness at every chance you get.


Just because you can’t help the client doesn’t mean that you also can’t help them find someone else who is just as capable as you are at getting the job done. Even if you miss out on more revenue for your business, you don’t necessarily need that client to pay you in money to help you out.


If you refer another consultant or freelancer to a client you can’t help at the moment, they will definitely remember your kindness. You can then leverage that favor you did for them in the future, for a potential referral to someone in their network, who may need your help.


Business at the end of the day is in large part based upon who you help the most. Sometimes you don’t need to help a client directly in order to grow your business.


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Even If It’s Your First Time, Say Yes

There is no safe way to grow

An online course can only teach you so much. Using the tools on your own, clicking around and looking at all the settings can help, but there is truly only one way to learn how to use a tool. You have to be put in the position to have to help someone who gives you a task regarding the tool.


Back in 2015 when I started this blog, I didn’t know anything about how to manage a website. Within these five years, my site has broken at least 30 times and in 28 of those times, I didn’t have a backup file that I could rely on.


My site has been hacked and people have put malware on it (now I use reCaptcha on my login page). SEO was a big issue for me too but, now if you search “Kenny Soto” on Google, I’m #1 on the search.


However, even though I’ve learned from my mistakes I have learned more about WordPress in the past year creating and optimizing websites for my clients, than I have from working on my own website. The best way to learn how to use a tool is to get paid using it. Even if it will be your first time using the tool, take the chance to learn how to use it as you go.


In the ideal scenario, even without experience you will be assigned the task because of your eagerness to learn. It’s better to ask for the assignment and get rejected than to stop yourself from learning a new skill.


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