by Kenny Soto | Jun 25, 2021 | Career Advice, Marketing, Productivity
One result of the pandemic is that it may have become harder to network with people in your industry. Leveling up in your career requires a direct effort of meeting people outside of your team who do what you, and who do it well. Connecting with people on LinkedIn or...
by Kenny Soto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by Kenny Soto | Jan 25, 2021 | Career Advice, Marketing
The benefits of doing anything compound over time I’m starting a Youtube channel because if I don’t adapt now, it will be too late. I started this blog back in 2015 to catalog my journey as a digital marketer. After starting my podcast, I realized that...
by Kenny Soto | Nov 9, 2020 | Marketing
I thought I knew the best practices for Facebook advertising, but I was wrong I’ve been managing Facebook advertising campaigns since 2016 and a lot has changed over the years. One of the biggest challenges when it comes to Facebook advertising is keeping up with all...
by Kenny Soto | Oct 5, 2020 | Career Advice, Marketing
The job market is only going to get more competitive over time, how will you adapt? As remote work becomes adopted by big companies and not just startups, we have to begin to consider how this will affect our careers. Even in the event that you don’t see yourself...
by Kenny Soto | Sep 30, 2020 | Marketing
Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data...
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