by kennysoto | Jan 25, 2021 | Career Advice, Marketing
The benefits of doing anything compound over time I’m starting a Youtube channel because if I don’t adapt now, it will be too late. I started this blog back in 2015 to catalog my journey as a digital marketer. After starting my podcast, I realized that...
by kennysoto | Nov 9, 2020 | Marketing
I thought I knew the best practices for Facebook advertising, but I was wrong I’ve been managing Facebook advertising campaigns since 2016 and a lot has changed over the years. One of the biggest challenges when it comes to Facebook advertising is keeping up with all...
by kennysoto | Oct 5, 2020 | Career Advice, Marketing
The job market is only going to get more competitive over time, how will you adapt? As remote work becomes adopted by big companies and not just startups, we have to begin to consider how this will affect our careers. Even in the event that you don’t see yourself...
by kennysoto | Sep 30, 2020 | Marketing
Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data...
by kennysoto | Sep 25, 2020 | Marketing
How to promote anything (start with market research) “Nearly all companies exist to do something people want.” — Paul Graham Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just...
by kennysoto | Jun 26, 2020 | Career Advice, Marketing
You Lose More Than Just Money Losing a client can sometimes come as a necessity. Perhaps the expectations at the beginning of the project weren’t set correctly, or the working relationship began to deteriorate because of miscommunication, or the client found another...
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