by kennysoto | Sep 25, 2020 | Marketing
How to promote anything (start with market research) “Nearly all companies exist to do something people want.” — Paul Graham Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just...
by kennysoto | Jun 26, 2020 | Career Advice, Marketing
You Lose More Than Just Money Losing a client can sometimes come as a necessity. Perhaps the expectations at the beginning of the project weren’t set correctly, or the working relationship began to deteriorate because of miscommunication, or the client found another...
by kennysoto | Jun 11, 2020 | Marketing
There is so much that occurs in the background Even if you don’t know how to code, it’s important for you to create a website. You can use services like WordPress, Squarespace, or Wix to create a blog within a few hours. However, the reason why you should create a...
by kennysoto | May 24, 2020 | Marketing
Make sure that there is a clear transition period for documenting the process As a small business owner, you may not have the available funds to hire a digital marketer on a full-time position. Instead, you have developed several relationships with freelancers...
by kennysoto | May 21, 2020 | Marketing
If a marketer isn’t organized, run away When hiring a freelancer marketer, you have to ensure that you are hiring someone who is reliable. The organizational skills directly correlate to how reliable they are. If they can show you campaign reports and data,...
by kennysoto | May 9, 2020 | Marketing
Before hiring someone to write your press release, make sure they can capture the story You know why your business is special, but it may be hard to communicate this fact. The challenge you’re facing is trying to focus on what makes your brand special without focusing...
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