Kenny Soto https://kennysoto.com Digital Marketer | Strategic Advisor | Writer Thu, 15 Oct 2020 08:20:35 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://secureservercdn.net/198.71.233.51/hhh.8c2.myftpupload.com/wp-content/uploads/2019/12/cropped-KS-Logo-Circle-Cropped-1-32x32.png Kenny Soto https://kennysoto.com 32 32 84625554 Starting A Podcast Is A Great Idea https://kennysoto.com/2020/10/starting-a-podcast/ Thu, 15 Oct 2020 08:20:11 +0000 https://kennysoto.com/?p=2329 Imagine if you can ask your favorite experts any question? I’ve been recently looking for the best and most customized solution to a problem I’ve always wanted to solve: how can get I a unique education from the internet? I discovered that one easy way to do this, with the least amount of overhead possible, […]

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Imagine if you can ask your favorite experts any question?

I’ve been recently looking for the best and most customized solution to a problem I’ve always wanted to solve: how can get I a unique education from the internet?

I discovered that one easy way to do this, with the least amount of overhead possible, is by starting an interview show. After mulling over whether or not I wanted my interview show to be based in a video or an audio format, I decided to go with audio mainly because of how much more relaxed doing a podcast is compared to a video show.

In a recent interview with Matt Lebris, who has his own podcast, he told me that it’s surprisingly easy to reach out to anyone you want on the internet. The answer to anything is automatically no if you don’t ask. With that in mind, I created a list of 200 digital marketers from all over the world and have begun reaching out to all of them with the hopes that they would be on my podcast. This side-project has proven to be extremely valuable and a great use of my time so far!

I love the idea of having my own podcast because the worst-case scenario of me doing this is that I don’t get a response from potential guests and I just continue my outreach elsewhere. The best-case scenario is:

  1. I get to ask marketing experts anything I want to learn,
  2. I create unique content that can then be shared with their fans and hopefully my own,
  3. I can help at least one other person who may have the same questions that I’m asking.

Also, doing a podcast is exciting and fun. I’ve been blogging for five years and have always enjoyed writing about marketing but, I think I may have found a new side-project to fall in love with.

Starting a podcast has certainly been the best decision I’ve made for my career this year.

Image Credit: Unsplash

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Training To Stay Competitive In Digital Marketing https://kennysoto.com/2020/10/training-to-stay-competitive-in-digital-marketing/ Mon, 05 Oct 2020 08:50:15 +0000 https://kennysoto.com/?p=2324 The job market is only going to get more competitive over time, how will you adapt? As remote work becomes adopted by big companies and not just startups, we have to begin to consider how this will affect our careers. Even in the event that you don’t see yourself working remotely if you had the […]

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The job market is only going to get more competitive over time, how will you adapt?

As remote work becomes adopted by big companies and not just startups, we have to begin to consider how this will affect our careers. Even in the event that you don’t see yourself working remotely if you had the ability to choose, that doesn’t mean that you aren’t in direct competition with other remote workers.

When working in small or mid-sized teams, remote work contractors are a viable solution to solving problems and executing small projects. These remote work contractors can sometimes find themselves in the position where they can work with a team indefinitely, due to their demonstrable ability to execute on tasks and because of where they may be placed globally—their salaries may be lower than the average full-time employee.

Taking this into consideration, your position may be up for grabs if you could be replaced by 2-3 other people who represent half the cost of wage. If replacing you can be justified, you will be replaced. To stay competitive, especially in digital marketing, we have to consider the full-stack approach. Instead of remaining a specialist, or aiming to become one, perhaps it is better to focus on becoming a generalist first. 

What new skills are you learning to stay ahead of the curve? What new skills are you learning to remain flexible and pivot if your services are no longer needed? These are questions we need to ask ourselves now, in preparation for more a competitive future.

Image credit: Unsplash

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Is The Title Digital Marketer Even Valid? https://kennysoto.com/2020/09/is-the-title-digital-marketer-even-valid/ Wed, 30 Sep 2020 11:54:40 +0000 https://kennysoto.com/?p=2321 Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data visualization, paid media, or even client retention. Digital marketing […]

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Digital marketing has become such an overarching term that it doesn’t seem right to use it in conversations unless I’m talking about a field of study, rather than an occupation. You see, a digital marketer can be someone who works with social media, UX/UI design, data visualization, paid media, or even client retention. Digital marketing in a way has become too synonymous with great customer service and as a result, it has forced us in a way to reconsider the different forms a job in digital marketing can take.

Nowadays, the list of skills required to succeed in digital marketing has become tremendously long. Having a grasp of several platforms, how to creatively develop and deploy content, and keeping up with specific-industry changes forces all digital marketers to reconsider their job titles. Instead of labeling yourself as a digital marketer, you should consider yourself in a perpetual hybrid-like role. Once this mindset shift has been made, then it becomes easier to deal with the inevitable change that will come into our profession.

Image credit: Unsplash

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Proof: The Foundation To Any Successful Digital Marketing Strategy https://kennysoto.com/2020/09/proof-the-foundation-to-any-successful-digital-marketing-strategy/ Fri, 25 Sep 2020 13:54:28 +0000 https://kennysoto.com/?p=2272 How to promote anything (start with market research) “Nearly all companies exist to do something people want.” — Paul Graham Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just about anyone who is selling something tend to overlook this question. […]

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How to promote anything (start with market research)

“Nearly all companies exist to do something people want.”

Paul Graham

Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just about anyone who is selling something tend to overlook this question.

There are more than 8,000 MarTech tools and software companies out there that can help you scale your promotional content. There are new platforms emerging every year, where you can listen and engage with your target audience. AND the overhead costs of starting a business are becoming increasingly less as overall resources (a fast internet connection, reliable electricity, a global talent network, and cheaper computers) become more available.

So one would think, “Yeah, maybe I should start that business!”

Wait, slow down. Before starting anything and especially before you begin spending your operating budget on any of your digital marketing, you have to answer the critical question which I will repeat:

“Are you in the business of doing something that other people want?”

Promoting a product, service, or even your content begins with answering the following:

  1. Do people want you have to give?
  2. Are people willing to pay you for it?

The first question is easy to find out, a simple search on Google, Google Trends, UberSuggest, SEMrush, or any of the other search engine marketing tools out there can help you accurately measure if people want what you are trying to provide. The second question is harder to answer but, there is a proven way to get an idea of not only are people paying for what you can provide but, also an estimation of how much they will pay you.

Now as a precursor, it’s important to note that price in itself is a marketing tool. The value is embedded into the price of a product or service, so if you’re selling socks, for example, you want to price the product based on the profit margin you want to achieve and the type of customer you’re trying to build a long-term relationship with. You can find out if your idea is viable one by first discovering the competition you’ll be facing. If there isn’t any completion, then that can be a sign that no one wants what you are selling or no one wants it yet. Your idea may be needed in the future.

To figure out the appropriate price, you would need to then do some “window shopping” with your competitors. Backdoor research (pretending to be an interested customer) can help you with both determining the right price for your own products and services and it will help you get an idea for who is successful and why.

After you’ve determined your product-market-fit then you can focus on the fun stuff, which would be creating and implementing your digital marketing strategy. Just remember that a solid foundation is what makes or breaks any plan.

If you’re in the business of promoting your services or content online and need help with your marketing and SEO optimization, check out my services page. You might find a wonderful surprise if you click!

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Image Credit: Unsplash

Also, if you want a quick way to recap this idea—I started to think about this thanks to this amazing (and short) Twitter thread linked below:

https://twitter.com/jackbutcher/status/1303376950346612737

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The Beginning of my Project Management Journey https://kennysoto.com/2020/07/the-project-management-journey/ Sun, 12 Jul 2020 13:59:19 +0000 https://kennysoto.com/?p=1167 The best thing you can do for your career is to take time to reflect on what you’ve learned The beginning of my project management career began when I was managing a team of interns at a non-profit in 2016. We were tasked with building out the company’s digital marketing strategy, daily routines, and documenting […]

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The best thing you can do for your career is to take time to reflect on what you’ve learned

The beginning of my project management career began when I was managing a team of interns at a non-profit in 2016. We were tasked with building out the company’s digital marketing strategy, daily routines, and documenting the team’s processes. We were a small team of 6 people and even then, it felt impossible to manage all of the moving parts that seemed to creep in from our peripheral vision. I learned quickly that the first hurdle for new project managers is learning how to delegate tasks instead of doing them yourself.

 

In 2017 I became a freelance project manager at an agency, managing two departments that comprised of more than twenty media buyers and media planners. I was tasked with organizing all of the established workflows that they have been using and then streamlining them so that we can complete projects faster for our Fortune 500 client.

 

The honest truth is that for this specific project, our team discovered that my specific role wasn’t necessary for several reasons—primarily because the project was already being successfully managed by several other managers.

 

I learned a key lesson during those three months. That lesson being, the likelihood of you remaining as an essential part of any project relates to how early you entered the project and how much you can immediately contribute to that project. Also, taking your ego out of project management and work in general is essential to success.

 

Reflect from failures

Instead of feeling sorry for yourself whenever you’re taken off of a project, try to understand why you were removed. In most cases, the decision was made because the project takes priority. There should never be any hard feelings.

 

Now three years later I am managing several projects at once. I wouldn’t say that I am now fully traversing my project management journey just yet. I believe I’m still at the starting point.

 

Seeing as there are so many different styles of project management I still have to learn (Agile, Scrum, Lean, Kanban, Six Sigma, and PRINCE2) I am both excited and worried. In the coming years, there will be around 80 million new opportunities for project manager work. By doing my part, learning how to be a better project manager, I hope I can cut my “own slice of the pie” in the marketing industry.

 

Looking back at where I was and where I am now, I’m still in the tutorial phase and I’m okay with that. Part of the learning process is knowing how much you don’t know, right?

 


Illustration source | Idea vector created by stories – www.freepik.com

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