The First Financial Goal

Are you prepared?

Having a clear and attainable number, a visible financial goal, is extremely useful. Instead of saying to yourself, “I can’t wait to be rich.” Try saying, “I can’t wait until I have a net worth of $30,000.”


Even better try saying, “I can’t wait until I have $2,500 in an emergency savings fund that can be accessed at any time.”


Our financial goals don’t have to be ridiculous. It’s important to want to achieve your maximum potential. If that maximum turns out to be $1,000,000 or even $1,000,000,000 in net worth—great. However, if your maximum financial potential isn’t this high, maybe striving for something that’s simple, like being relaxed in any emergency is a better option.


Start with the small steps first. Then move up.


Get out of debt. Learn how to use debt to obtain assets. Get an emergency savings fund. Create a ROTH IRA or Traditional IRA. Hire a CPA. Learn how to reduce your taxes.


Then aim higher.


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The One Essential Task

Don’t fall into the multitasking trap

Only a select group of individuals can multitask and achieve maximum efficiency. Instead of trying to complete multiple assignments in a day, focus on the one that will have the most impact. By impact, I mean the tasks that have inherent value to your customer or employer.


You end up becoming a burden if you make promises but, can’t meet deadlines.


If you want to be seen as reliable, let people know if their expectations should be adjusted—if a due date is unreasonable. People will respect you more if you are able to demonstrate a clear understanding of the work involved to get quality results.


The one essential task is learning how to organize your time to get the essential tasks done today and defer the less urgent for tomorrow.


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What You Should Do Before Your Freelance Marketer Leaves Your Team

Make sure that there is a clear transition period for documenting the process

As a small business owner, you may not have the available funds to hire a digital marketer on a full-time position. Instead, you have developed several relationships with freelancers throughout the years, asking for help on specific projects to help sustain and grow your business.


However, the reality of hiring a freelancer is that you usually end up having to choose between officially hiring them as a member of your team or phasing them out, whether because they found a new job opportunity or you no longer require their services. Once you give them the notice that their services will no longer be required, there is one a crucial step that needs to occur during the transition period before they leave.


You need to give time for the freelancer to leave as much documentation as possible so that you can hand off any pending or future assignments to your next marketer with ease.


Why is this important?

Whenever you have a new hire there is an inherent cost in the time it takes for that new team member to get caught up to speed on your current business processes. If the goal is for them to provide a stellar service, there has to be documentation that they can refer to when beginning their relationship with you.


Do you have past work that you can show them? Do you have strategy decks and campaign planning documents that they can look at to get a better understanding of where your business was and where you are heading? Can you show them process maps, customer studies, or the performance of previous campaigns?


The more documentation you have on hand, the faster your new hire can work. So this goes without saying that when your current freelance marketer is leaving your team, you have to make sure they set the next marketer up for success. Even if its just a one-page document that summarizes the marketer’s daily routine, tools regularly used, and account credentials to make the learning curve faster—this is better than having your new hire dive in without anything to learn from.


If these types of documents aren’t made, you will take on a cost on time spent having to train your new hire—even if the training is in the form of several strategy calls that could have been condensed into just one initial session if documents were readily available.


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Struggling To Find A Job? Time To Update Your Strategy

Job seeking advice from Ramit Sethi (and fans)

I recently dived deep into a Twitter thread from Ramit Sethi. He asked a question I find to be extremely relevant now that the US economy is starting to get lean and millions of people are losing their job:



In an effort to condense and organize all of the information his fans provided, here’s a list of the top pieces of advice you should leverage when looking for a new job. Whether you just got laid off or you’re simply looking for a new opportunity, all of these nuggets of wisdom will help you tremendously.


  • Instead of sending a resume and cover letter, send a presentation deck instead. If you combine this with a 2-minute video going over each slide, you’re more likely to start a conversation with the hiring manager. [KS NOTE: There are a ton of the free presentation templates on SlidesGo that you can use to make these decks look as professional as possible.]
  • Leverage your network, even if you have to ask your parents for a referral or introduction. Don’t just rely on LinkedIn and other job boards.
  • Your past salary doesn’t guarantee an increase or equal amount in the next job. Focus on future growth and optimize for learning new skills.
  • Take the freelancer’s approach: don’t pitch your skills, showcase your knowledge of the company, and try to highlight unknown problems and novel solutions.
  • Create a public portfolio.
  • Practice with people in your network (specifically in the field you want to get into) and do mock interviews with them. It will help you prepare for the real interviews, as the real ones seldom provide feedback afterward. You can also film yourself doing a mock interview if you’re too shy to ask your network for help.
  • Leverage forums like Reddit and Twitter, don’t only rely on job boards.
  • Target 10-15 jobs at a time and create tailored resumes for each application. Look at their keywords, use resume scanning tools (that are free online) to compare the application with the tailored resume.
  • You don’t need to meet all of the qualifications to apply.
  • Find people on LinkedIn with the position you want and ask for advice. [KS NOTE: only ask for advice in the chat, don’t ask for time to “hop on a quick call” as that will lead to no response. Try to reach out to 50 people before giving up.]


There are entire books dedicated to network and optimizing your job search. However, some of us don’t have the time to read these books. I hope this list can be of some help—I certainly gather some new tips compiling this list!


Good luck.


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Don’t Hire A Freelance Digital Marketer If They Can’t Do This

If a marketer isn’t organized, run away

When hiring a freelancer marketer, you have to ensure that you are hiring someone who is reliable. The organizational skills directly correlate to how reliable they are.


If they can show you campaign reports and data, create a system for file management, manage naming conventions, and create and manage your processes—you’ve found a winner. Yet, it is difficult to showcase this organizational ability without references.


Case studies, a resume, and a portfolio won’t be able to show you if the person you’re about to hire is organized. Even references can be skewed. Also, the previous client’s overall knowledge can be limited and they can also be unorganized. People tend to remember how they felt at the time, rather than the specific daily details that occurred when the services were provided.


This can paint the wrong picture on the quality of a marketer’s performance.


You can only test a marketer’s organizational skill in the moment, during a probationary period. Notice how they send documents, how they manage their calendar, how they provide access to documents and folders. If they seem to be all over the place in one interaction, a pattern may be hidden underneath. If you’re paying for quality, make sure they’re organized.


Related: How To Fail As A Freelancer


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