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Here’s The Best Way To Know If Your Freelance Marketer Is Worth The Money

Have they asked you any questions?

If you don’t have the budget to hire a full-time marketer for your small business, finding the right freelance marketer can cause a lot of stress. Whether you’re hiring this marketer to help you with your social media advertising, to manage your blog, create a logo, or to do market research for you—you want to make sure your money is going to the right person.

 

There are many articles and Youtube videos online talking about how to “Hire Freelancers Without Losing Your Mind” or “The case for hiring a freelance marketer.” However, these posts only gloss over the reason why you need a freelance marketer. Chances are, if you’re already searching for someone to help you with your marketing, you already know that you can’t do it on your own and that there are several ways a freelance marketer can help you grow your business.

 

What you really need is an easy solution to know whether or not your potential hire is up-to-snuff. The easiest way to know whether or not your time and money are going to be wasted is to note what questions the freelancer is asking you.

 

The right questions lead to the right solutions

After vetting several marketplaces and individual freelancers, you’ll eventually come upon two to three that seem capable of solving your marketing problems. When you’re interviewing them, take note of the questions they are asking you.

 

Of course, they will most likely start by giving you a background of their skills and why they’re qualified for the job, but if they are being interviewed by you—you already know they are qualified. What you really want to know is if they are attentive enough to get the job done without any miscommunication.

 

If all the candidate does is boast about their skills and expertise, warning sirens should start going off in your head. You will want to hire a freelance marketer that asks you:

  • Who is your target customer (age, gender, location, job role, etc.)?
  • What do you want people to do when they visit your site? What is the #1 thing?
  • What are the key features of your product or service?
  • Describe your current process of making a sale to your ideal client, right from prospecting through to completion of a deal. Be as specific as possible.
  • What are your current content assets?
  • Do you have direct competitors that you want to outperform?

 

Depending on the specific tasks you want to give them, the more direct these questions are to the problem at hand, the more confidence you can have in your decision to hire them. The wording might end up being different, but questions like these are what you should be looking for before asking for an invoice and a contract.

 


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Want To Become An Influencer? Don’t Worry About Your Competition

There’s more than enough opportunities for all of us to succeed

If you want to be known for something, don’t think about what others are doing. “Comparison is the thief of joy,” is a quote from Theodore Roosevelt that still rings true. Some of us get lucky and grow large communities from only four to five viral videos. Timing is important however, it is extremely difficult to determine what’s the perfect time and place to make your content go viral.

 

You also don’t need to go viral to succeed. Even if you only gain a following of 8,000 engaged followers, that still equates to 8,000 people who enjoy your work. If you’re able to sell something of value to them, you can make a great living. This is why you don’t need to worry about other influences in your field.

 

Regardless of the industry, if you can create content that people want to consume you will win. Some of us have more of an impact than others yet, that fact shouldn’t discourage you from pursuing your craft. There are thousands of authors, bloggers, vloggers, and podcasters with small audiences who are still making a living from those audiences.

 

Just because one Youtuber has 5 million followers doesn’t mean that they won’t enjoy your work as well. There is a potential overlap that you can gain and that audience doesn’t need to make a binary choice between the two of you. Both of you can succeed, so stop comparing numbers and just do the work because you enjoy it and it helps people.

 


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Here’s 1 Simple Hack To Improve Your E-commerce Store’s Facebook Ads

Are you selling to people who don’t do their shopping on Facebook?

Even with the most entertaining and thought-provoking advertising, you might be wasting money targeting unqualified users. Let’s face it—some people just don’t trust social media advertising. There’s a reason why so many people download ad blockers on their web browsers and it’s because they don’t want to be interrupted.

 

Unfortunately, there isn’t a way to exclude Facebook users who have ad blockers installed, but there is a way to target a more qualified audience. Once your customer is aware of the problem and they know what your brand promises, then you have to determine whether or not that customer is someone who is going to buy on Facebook through some other channel.

 

One targeting parameter that should be used by all e-commerce businesses is the Engaged Shoppers targeting option under Behaviors.

Even if you have your customer’s buyer persona completed detailed, you want to make sure you’re selling with people who will actually go to your shop. Combining this tactic with general relationship and community management will help you increase your conversion rate.

 

As mentioned in the Boron Letters, “The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer.” Why sell to someone who isn’t a frequent shopper? The simple act of targeting people who actually use Facebook to help them shop will be the best thing you can do for your business.

 

Don’t focus on targeting everyone, focus on targeting one small group who is ready to spend their money.

 


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What Do You Do With Your Money, When There’s A Pandemic?

How does money flow in a pandemic? What are people spending money on right now?

People are certainly buying food, whether they are making it themselves or getting takeout delivered. People are also buying new furniture and tools to create a home office, as many of us are now facing a new transition into remote work. We are also spending more money on streaming services, in-app purchases in mobile games, and some of us who are more daring are trying their hand at purchasing stocks.

 

Who’s to say that any one purchase, being made by anyone right now, is a smart or poor decision? No one has ever gone through something like this in their lifetimes. Perhaps saving is the best course of action right now, but a lot of us have never built the habit to save their money. Expected a new behavior to stick right now is hopeful at best.

 

Even if money falls from the sky, if we somehow hypothetically get $1,200 deposited directly into our bank accounts—I’m not sure what people would do with that money. Some of us will invest it, some of us will pay off debt, some will save and others will buy essential goods.

 

And some of us will waste on whatever it is we will judge as wasteful once all of this is over. Yet, maybe that new character in Brawl Stars helped someone cope with their stress. Who knows?

 


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Categorizing Your Content By Level Of Customer Awareness

You must categorize your content if you want it to resonate with your customers

If you’re a moving services company, you would send Instagram story ads to someone who just recently finished moving. Your ads would be better served when targeting people who recently got a new job—they are more likely to relocate. You also wouldn’t sell supplements to someone who isn’t health conscious. It would better to promote your product inside Facebook groups that discuss the latest trends in fitness.

 

To be a great content marketer you have to be able to think about the level of awareness your customer has. If you create a video, are you speaking to someone who knows about your brand or someone who doesn’t even know about the problem that you are promising to solve? A customer could be:

  • totally unaware of the problem;
  • aware of the problem but, they think it’s not relatable;
  • they may know that the problem pertains to them but, they don’t have a solution;
  • they know about your solution but, are hesitant and need social proof;
  • they are aware of your brand and are ready to buy (sometimes they just don’t have the money at the moment).

 

Does your customer know that they have a problem?

When thinking about your sales funnel, try to map your content onto it. Where do your current creative assets lie? If you’re creating too much promotional content, without creating any posts that are promoting the problem—you are missing the point.

 

Everyone is promoting their brand, their logo, their solution. An easy way to promote yourself, without selling too much, is by promoting the problem instead. If you educate and entertain people about a relatable problem in their lives, they are more receptive to following you. This doesn’t mean that they are ready to buy from you, there is a process for everything.

 

When is the right time to sell?

Once you have their attention instead of selling to them, focus on building a relationship. It is important that when we consider targeting a user on any platform, we think about when is the right time to ask them to buy. Our confidence level in knowing the right time can be indicated by them following us, by them subscribing to a newsletter, and by them engaging with our content.

 

All of these touchpoints will get us closer to the sale, but we shouldn’t rush the process. Often times, the customer doesn’t buy from us because we asked them to. The level of emotion that is involved in the buying process (i.e. buying a pair of socks versus buying a car) will determine how long that process will take.

 

Refrain from simply pumping money into your ad spend and targeting as many people as possible. Showcase your ability to be empathetic to your customer’s needs instead and showcase your knowledge on the problem. If you do this, you will stay top of mind when the customer is ready to buy.

 

There will be a challenge in attributing which specific piece of content lead to the sale. However, this challenge tends to be less of a priority if you don’t know which piece of content is right for which type of customer. This is why categorizing your content should be at the beginning of your content marketing strategy.

 


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