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Learn From The Best Marketers In The World

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The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.

If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right wayā€”this podcast is for you!

Featured Guests

Steve Toth

SEONotebook

Kaleigh Moore

Lumen Ventures

Sara Pion

Dandy

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

Steve Toth

SEONotebook

Amanda Goetz

House of Wise

Andy Crestodina

Orbit Media Studios, Inc.

Patrick Moran

Reforge

Sydney Michuda

Super Creative

Tommy Walker

The Content Studio

And Other Marketing Leaders From The Fastest Growing Teams

Reforge
Slack
John Deere
Zendesk
Vintage Wine Estates
ClickUp
Jotform
Salesforce

Full Episode Archive

šŸ§®Everything Marketers Need To Know About CDPs with Brian Kotlyar – Episode #148

šŸ§®Everything Marketers Need To Know About CDPs with Brian Kotlyar – Episode #148

ā€œPeople notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distractionā€¦buying Martech is a silver bullet for Martech problems but, not business problems.ā€ Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the companyā€™s marketing strategy and is responsible for driving growth and customer acquisition. Prior to...

Striking Out On Your Own & Building An Agency with Laura Johns – Episode #147

Striking Out On Your Own & Building An Agency with Laura Johns – Episode #147

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers. Her career focus is developing marketing strategies for tech...

A Deep Dive Into Quantitative Research with Ben Cortese – Episode #146

A Deep Dive Into Quantitative Research with Ben Cortese – Episode #146

Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence. With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality...

Communities Are A Marketing Teamā€™s Secret Weapon with Evan Patterson – Episode #145

Communities Are A Marketing Teamā€™s Secret Weapon with Evan Patterson – Episode #145

ā€œ[Community] sits before Demand Gen. in the funnelā€¦[Community] doesnā€™t actually generate revenue. I create an environment that makes generating revenue easier.ā€ Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.Ā  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we...

Trying To Get A Job In Marketing? Listen to this! with ZoĆ« Hartsfield – Episode #144

Trying To Get A Job In Marketing? Listen to this! with ZoĆ« Hartsfield – Episode #144

ā€œThe empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when youā€™re trying to go 1-to-manyā€¦ā€ ZoĆ« Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her...

How To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) – Episode #143

How To Approach Product Marketing in 2024 with Eric Dodds (Head of Product Marketing at RudderStack) – Episode #143

Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make peopleā€™s lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business...

What Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) – Episode #142

What Marketers Need To Understand About Strategy with Margaret Kelsey (OpenView, Appcues, & InVision) – Episode #142

MargaretĀ has spent the last decade building scalable, effective marketing programsā€”and teamsā€”for B2B SaaS companies like OpenView, Appcues, and InVision. She nowĀ advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.Ā  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?Ā  Her recommendations for where to upskill as a marketer The characteristics of high-performing...

How NOT To Become A Checkbox Marketer with George Huff – Episode #141

How NOT To Become A Checkbox Marketer with George Huff – Episode #141

ā€œHalf of marketing is marketing internally so you can get buy-inā€¦and as the org gets bigger, that job gets harder.ā€ The main theme of this episode focuses on: people, tools, and processesā€¦ George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opalā€™s content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day....

A Masterclass In Product Positioning with April Dunford – Episode #140

A Masterclass In Product Positioning with April Dunford – Episode #140

This episode is for all of my Product Marketing friends šŸ‘‹šŸ¼ā€¦ April Dunford is the worldā€™s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to...

The Basics Of Incrementality & Measurement with Michael Kaminsky – Episode #139

The Basics Of Incrementality & Measurement with Michael Kaminsky – Episode #139

Michael is a trained econometrician with experience in causal inference in fields ranging from healthcare outcomes to environmental economics.Ā He previously built the marketing science team at menā€™s grooming brand Harryā€™s before co-founding Recast. He spends his days helping brands eliminate their wasted marketing spendā€¦ Questions and topics we covered include: The different methods of measuring marketingā€™s performance (attribution is only one of many methods)ā€¦ Do...

Itā€™s Time To Level Up Your Job Search with Alexis R. Scott – Episode #138

Itā€™s Time To Level Up Your Job Search with Alexis R. Scott – Episode #138

Alexis Rivera Scott is the founder of Verbatim, a digital marketing agency, as well as The Fairy Job Mom, a consultancy focused on helping professionals become Eternally Employable. SheĀ guides job seekers in their next career move, helps professionals build memorable personal brands, and introduces companies to amazing talent. Throughout her career, Alexis has successfully navigated career change and adaptation, with a vast range of industry experiences from hospitality...

Sheā€™s Mentored More Than 1,000 Marketers & Is Here To Help YOUR Career ft. Jaclyn Mullen – Episode #137

Sheā€™s Mentored More Than 1,000 Marketers & Is Here To Help YOUR Career ft. Jaclyn Mullen – Episode #137

Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform...

šŸ›’A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan – Episode #136

šŸ›’A Masterclass In DTC Marketing & The Role Of CXO with Jessica Kogan – Episode #136

ā Jessica Koganā , a visionary digital brand innovator, began her illustrious career launching strategies for brands like Donna Karan, Urban Decay, and Elizabeth Arden. Over the years, she's carved digital niches for powerhouses like Prada, Giorgio Armani, and Chevron, and co-founded the digital-native business, Cameron Hughes Wine. As the force behind Vintage Wine Estates' digital transformation, she cemented its position as a leader in DTC adult beverage sales when she was...

The Basics Of Marketing A Franchise Business with Jack Monson – Episode #135

The Basics Of Marketing A Franchise Business with Jack Monson – Episode #135

Jack Monson is the host of Social Geek, a Top 25 Marketing podcast on Apple and the number one podcast in Franchising. Jack is alsoĀ the CEO of Brand Journalists, a Franchise Development and Marketing agency. Jack has been working with franchise systems and enterprise brands in digital marketing for 15 years after several years working in radio and public relations in Chicago. HeĀ is a monthly columnist for several industry magazines and produces several podcastsĀ for other...

Marketers, Itā€™s Time To Get Off Of Your Career LadderšŸŖœ with Travis Scott – Episode #134

Marketers, Itā€™s Time To Get Off Of Your Career LadderšŸŖœ with Travis Scott – Episode #134

Travis' career has been the definition of a 'portfolio career' with experience in sales, recruitment, and marketing. He's the Founder and Principal Consultant at RainierDigital, a marketing operations consultancy and HubSpot Gold Partner. He's also the Founder of Winding Road Careers ā€”a place for people on a non-linear career pathā€”and the host of a podcast of the same name. Questions and topics we covered include: The case for learning both sales skills and marketing skills...

Listen To This If You Want To Start Freelancing with Brooklin Nash – Episode #133

Listen To This If You Want To Start Freelancing with Brooklin Nash – Episode #133

ā€œAt my core Iā€™m not a marketer, Iā€™m a writerā€¦ā€ With a decade of freelance and in-house marketing experience, Brooklin focuses on helping both clients and freelancers stand out. The memes are free. He is also the Co-Founder of BEAM Content, a B2B content marketing and content writing agency that makes B2B content that isnā€™t boring. Questions and topics we covered include: Why writing as a skill became a big focus for Brooklin early in his career How Brooklin started his...

šŸ’°How Marketers Can Have A Say Regarding Pricing with Dan Balcauski – Episode #132

šŸ’°How Marketers Can Have A Say Regarding Pricing with Dan Balcauski – Episode #132

ā€œI ultimately believe that product marketing should own pricingā€¦pricing is a function of your companyā€™s positioning.ā€ Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises. Questions and topics we covered include: What do...

What You Need To Know About Buyer Personas with Jim Kraus – Episode #131

What You Need To Know About Buyer Personas with Jim Kraus – Episode #131

ā€œ[A buyer persona] is the understanding in detailed terms, of the attitudes, needs, concerns, decision criteria, and buyerā€™s journey around a specific type of buying decisionā€¦it is not a profile of an individualā€¦ā€ Jim Kraus is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second...