The People of Digital Marketing is a podcast made for aspiring marketing leaders. In each episode, I interview marketing experts from around the world. Marketing leaders from Fortune 500 companies, agencies, and startups share their career advice, challenges they’re facing, and roadmaps for how to keep growing every day in the world of digital marketing.
If you want to lead a marketing team one day, start your own business, or if you just need some expert perspectives on doing marketing the right way—this podcast is for you!
Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and...
“You gotta be flexible but, not spineless.” JD Dillon lives by the principle of "Mission First, People Always." A U.S. Army veteran and graduate of the United States Military Academy, JD has spent his career in Corporate America focused on profitable top-line growth while investing in individuals and organizational development. Currently, the CMO for renewable energy upstart Tigo Energy, his career has spanned a variety of functions while being focused on bringing value to...
“The key thing in all of this really is understanding the value that you give and that you have, and then getting other people to help tell that story for you…” Christina’s love of marketing started during her undergraduate days, when under the wise guidance of her grandmother she decided to do a marketing and management degree and hasn’t looked back. Having held various roles in marketing in different sectors, managing teams of different sizes, she is now the head of...
“Carpenters aren’t scared of nail guns. It can replace the hammer but, it can’t replace the carpenter. I think that is what AI is and represents.” Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Today, CopyPress is one the most trusted content providers online working with brands like Linkedin, Zenefits, Sears, Macy's,...
If you work in e-commerce, you need to listen to this podcast interview. Joel Garthwaite is the CMO of Harbour Lifestyle, the UK's fastest-growing outdoor furniture brand. With 10 years of experience working with global companies, Joel specializes in paid media programming, demand generation, data analytics, PR, and more. He has a proven track record not just in the DTC space—developing and leading world-class marketing teams across B2B and B2C. He has also advised and led...
“Just niche down on one thing…People have been saying SEO is dead for 20 years. Focus has allowed to double in size almost every year.” David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2015 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered...
“Just like you need to understand the business, you need to help them [the c-suite] understand the realities of marketing…” Mark is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's...
“The art of persuasion lives in the craft of writing…if you want to catapult your writing skills, write a book.” Léandre Larouche is an author, speaker, and writing consultant based in Toronto, Canada. He is the author of Hétérochrome (2017), Write a Book That Matters (2021), The Architecture of Grammar (2021), and The End of Nonsense (forthcoming). Léandre is a writing activist. He believes that writing is the most powerful skill in the world and that writing well isn’t...
Jacob Warwick is the CEO of ThinkWarwick, an executive leadership and career growth firm. He's on a mission to help more people love what they do. Prior to starting his own business, he grew into c-suite marketing and product roles in Silicon Valley and was the CEO of a multi-million dollar a year career management company. Questions and topics covered: What the transition between marketing tactician to marketing leader looks like. How can marketers who are trying to grow,...
Kaleigh Moore is a freelance writer and consultant for eCommerce and SaaS companies. She also owns ContentRemix.com, a podcast repurposing service, and is the co-host of the Freelance Writing Coach Podcast. Her clients include Stripe, IBM, Shopify, AT&T, and more. She also writes about retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company. Questions and topics we covered include: The...
“Success can look drastically different, you don’t always need a lot of downloads…” Jeff Large is the CEO & Founder of Come Alive Creative, a podcast production company. Clients hire Jeff to produce their podcasts and to develop strategies for their content marketing. Jeff spends most days actively learning about goal setting, writing narratives, collaborating with others, and producing amazing audio. Questions and topics we covered: Jeff’s home office setup (the most...
“Podcasting is not inherently viral…” Harry Morton is the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups, and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Harry is also a happy father of 2, an avid mountain biker, and an occasional music producer. Questions: The story of how Harry grew his...
Saarim is a recognized LinkedIn expert and consultant who has helped thousands of people master LinkedIn for client acquisition. Today, multiple people have credited Saarim with helping them to get their businesses 6 & 7 figure levels. Today, Saarim has coaching programs specifically focused on client acquisition using LinkedIn. For all things LinkedIn & getting clients - Saarim is the guy to go to! Questions and topics we covered include: How to grow a blog from 0...
Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users. Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self...
Daniel Botero is a career coach, best-selling author, and top-rated podcast host who helps international STEM students land their dream jobs (and helps them get a company to sponsor the H1B visas). His proven system helps students obtain their dream tech roles within 90 days of graduation, without having to apply to hundreds of companies. To say he's a job search and career expert is putting it mildly. Notable organizations he's helped his clients jobs at include: Amazon,...
Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100...
“You just want to make sure you’re joining a rocket ship, not a sinking ship…” Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a career coach, the best-selling author of “Invaluable, an unconventional business book for employees who want to deliver exceptional results,” and the creator of the Career Success...
Yisrael Segall, Yiz for short, is an engineer at heart. As a kid he has always loved to take things apart, learning how they worked and putting them back together. His passion is knowing how things work, how businesses work, and what drives successful people. Yiz currently serves various clients as a Fractional CMO and is a mentor on the GrowthMentor platform. Questions and topics we covered include: How Yiz uses marketing automation to help him work better and faster. What...
Darshan is the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions. Drawing from more than 20 years of marketing strategy and research experience, Mehta has also authored a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing...