Marketing As An Extension Of R&D and How To “Pass Your Legos” with Melissa Moody – Episode #152

“No one will slap your hand for saying, ‘I want to hear from customers more often.’”

Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so.

Questions and topics we covered include:

• Lessons in marketing while working at Google
• The Founder/CMO dynamic
• The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader?
• Why the marketing team needs to own research and development
• The value of customer advisory boards (CABs)
• Challenges of working within small marketing teams
• What Melissa has learned from hosting her own marketing podcast
• How to scale a network of advocates for your career growth
• What’s the biggest challenge marketers are facing in 2024?

And more!

Connect with Melissa via LinkedIn at – https://www.linkedin.com/in/melissammoody/

You can say hello to me on LinkedIn at – https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Here’s the episode with Alex Levin that I mentioned during the show – https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/