The Basics of Live Event Marketing with Lindsay McGuire – Episode #159

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.

Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals.

Questions and topics we covered include:

• Lindsay’s method to recover from layoffs
• Ways marketers can improve their confidence on camera
• The lessons Lindsay has learned about marketing events and webinars by working at Goldcast?
• What’s the right strategy for promoting and repurposing events?
• What are the keys to strong customer interviews? How can marketers leverage them to improve their brand’s storytelling?

And more!

You can connect with Lindsay on LinkedIn here – https://www.linkedin.com/in/lindsayladeroute/

And you can find me on LinkedIn here – https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com