The Holistic Approach To B2B Marketing You Need To Adopt with Marina Krivonossova – Episode #161

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results.

Questions and topics we discussed in this interview include:

• The hardest part about being a marketing manager that people don’t talk about enough
• Does written content still have a place in a marketing strategy (within video-first world)?
• What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy?
• How to get your CEO featured in the media
• Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing
• What’s been Marina’s approach to collaborating with other content creators?

And more!

You can connect with Marina on LinkedIn here – https://www.linkedin.com/in/marina-krivonossova/

You can find me on LinkedIn here – https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com