It’s Time To Ditch That Old Marketing Funnel with Georgiana Laudi – Episode #169

Georgiana is a strategic advisor, author and speaker who’s passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.

Questions and topics we covered in this interview include:

• The origins of Forget The Funnel (and why funnels are bad for business)
• What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led)
• How do marketers begin to learn from their customers?
• What’s the best way to collect product feedback?
• What’s the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments?
• You’re a prolific advisor to several big-name startups, what does it take to become one?
• Georgiana’s advice on how to become a startup advisor

And more!

Important Links

You can say hello to Georgiana on LinkedIn here – https://www.linkedin.com/in/georgianalaudi/

You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto 

Get her book on Customer-Led Growth™ here – https://www.forgetthefunnel.com/customer-led-growth/book

Check out her podcast with cofounder Claire Suellentrop here – https://pod.link/1713510690

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com