Your Crash Course Into Experiential Marketing with Sheila Rondeau – Episode #164

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She’s fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP.

Questions and topics we discussed in this interview include:

• The story of how MOGXP began
• What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more.
• The common marketing challenges big brands face when it comes to customer experiences
• Experiential marketing defined
• How college ambassador programs are a great example of experiential marketing programs (done the right way)
• The current state of experiential marketing and its effectiveness as a marketing channel

And more!

You can connect with Sheila through LinkedIn here – https://www.linkedin.com/in/sheilarondeau/

You can find me on LinkedIn here – https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com