by Kenny Soto | May 1, 2020 | Marketing
Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...
by Kenny Soto | Apr 25, 2020 | Marketing
There’s more than enough opportunities for all of us to succeed If you want to be known for something, don’t think about what others are doing. “Comparison is the thief of joy,” is a quote from Theodore Roosevelt that still rings true. Some of us get lucky and grow...
by Kenny Soto | Apr 2, 2020 | Marketing
If you’re selling anything, sell it to people who are starving Gary C. Halbert once wrote, “…constantly be on the lookout for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.”...
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