by kennysoto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by kennysoto | May 15, 2020 | Career Advice
You need content (not only a resume) if you want to distinguish yourself The only way to stay competitive is to stay authentic. A resume can help, but it doesn’t pain a full picture. If you don’t know the answer, that’s okay. Will you learn the answer? If...
by kennysoto | May 1, 2020 | Marketing
Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...
by kennysoto | Apr 20, 2020 | Marketing
You must categorize your content if you want it to resonate with your customers If you’re a moving services company, you would send Instagram story ads to someone who just recently finished moving. Your ads would be better served when targeting people who recently got...
by kennysoto | Apr 18, 2020 | Philosophy, Productivity
Creatives can only succeed if they are consistent Even if it is to serve yourself, to improve your thinking, take the time to share your voice. Your voice matters. Someone will eventually hear what you have to say and whether or not they agree with you—the...
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