by Kenny Soto | Jun 25, 2021 | Career Advice, Marketing, Productivity
One result of the pandemic is that it may have become harder to network with people in your industry. Leveling up in your career requires a direct effort of meeting people outside of your team who do what you, and who do it well. Connecting with people on LinkedIn or...
by Kenny Soto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by Kenny Soto | May 15, 2020 | Career Advice
You need content (not only a resume) if you want to distinguish yourself The only way to stay competitive is to stay authentic. A resume can help, but it doesn’t pain a full picture. If you don’t know the answer, that’s okay. Will you learn the answer? If...
by Kenny Soto | May 1, 2020 | Marketing
Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...
by Kenny Soto | Apr 20, 2020 | Marketing
You must categorize your content if you want it to resonate with your customers If you’re a moving services company, you would send Instagram story ads to someone who just recently finished moving. Your ads would be better served when targeting people who recently got...
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