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Do You Understand The Customer’s Problem?

Do You Understand The Customer’s Problem?

Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...
What Will We Tell Our Children?

What Will We Tell Our Children?

You’re creating a narrative How did we respond when the virus started in Wuhan, China? How did we prepare once it spread?   Depending on your country of residence at the time, each answer will be different. Some of us ignored the problem until it was too late....
What Are The Risks Involved?

What Are The Risks Involved?

Our strategies for risk management are tested at every moment There are always unforeseen risks in any decision we make. The decision to commute outside during a global pandemic is one example. We also take risks when we sit down to eat at a new restaurant, when we...