by Kenny Soto | May 1, 2020 | Marketing
Don’t listen to what they say, follow the money instead If you want a customer to become price insensitive towards your product or service, you have to build trust. The fastest and most direct way to create this necessary trust is to understand your customer’s...
by Kenny Soto | Apr 21, 2020 | Finances
How does money flow in a pandemic? What are people spending money on right now? People are certainly buying food, whether they are making it themselves or getting takeout delivered. People are also buying new furniture and tools to create a home office, as many of us...
by Kenny Soto | Apr 12, 2020 | People, Philosophy
You’re creating a narrative How did we respond when the virus started in Wuhan, China? How did we prepare once it spread? Depending on your country of residence at the time, each answer will be different. Some of us ignored the problem until it was too late....
by Kenny Soto | Mar 15, 2020 | Philosophy
Our strategies for risk management are tested at every moment There are always unforeseen risks in any decision we make. The decision to commute outside during a global pandemic is one example. We also take risks when we sit down to eat at a new restaurant, when we...
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