If a marketer isn’t organized, run away
When hiring a freelancer marketer, you have to ensure that you are hiring someone who is reliable. The organizational skills directly correlate to how reliable they are.
If they can show you campaign reports and data, create a system for file management, manage naming conventions, and create and manage your processes—you’ve found a winner. Yet, it is difficult to showcase this organizational ability without references.
Case studies, a resume, and a portfolio won’t be able to show you if the person you’re about to hire is organized. Even references can be skewed. Also, the previous client’s overall knowledge can be limited and they can also be unorganized. People tend to remember how they felt at the time, rather than the specific daily details that occurred when the services were provided.
This can paint the wrong picture on the quality of a marketer’s performance.
You can only test a marketer’s organizational skill in the moment, during a probationary period. Notice how they send documents, how they manage their calendar, how they provide access to documents and folders. If they seem to be all over the place in one interaction, a pattern may be hidden underneath. If you’re paying for quality, make sure they’re organized.
Related: How To Fail As A Freelancer
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