Struggling To Find A Job? Time To Update Your Strategy

Job seeking advice from Ramit Sethi (and fans)

I recently dived deep into a Twitter thread from Ramit Sethi. He asked a question I find to be extremely relevant now that the US economy is starting to get lean and millions of people are losing their job:



In an effort to condense and organize all of the information his fans provided, here’s a list of the top pieces of advice you should leverage when looking for a new job. Whether you just got laid off or you’re simply looking for a new opportunity, all of these nuggets of wisdom will help you tremendously.


  • Instead of sending a resume and cover letter, send a presentation deck instead. If you combine this with a 2-minute video going over each slide, you’re more likely to start a conversation with the hiring manager. [KS NOTE: There are a ton of the free presentation templates on SlidesGo that you can use to make these decks look as professional as possible.]
  • Leverage your network, even if you have to ask your parents for a referral or introduction. Don’t just rely on LinkedIn and other job boards.
  • Your past salary doesn’t guarantee an increase or equal amount in the next job. Focus on future growth and optimize for learning new skills.
  • Take the freelancer’s approach: don’t pitch your skills, showcase your knowledge of the company, and try to highlight unknown problems and novel solutions.
  • Create a public portfolio.
  • Practice with people in your network (specifically in the field you want to get into) and do mock interviews with them. It will help you prepare for the real interviews, as the real ones seldom provide feedback afterward. You can also film yourself doing a mock interview if you’re too shy to ask your network for help.
  • Leverage forums like Reddit and Twitter, don’t only rely on job boards.
  • Target 10-15 jobs at a time and create tailored resumes for each application. Look at their keywords, use resume scanning tools (that are free online) to compare the application with the tailored resume.
  • You don’t need to meet all of the qualifications to apply.
  • Find people on LinkedIn with the position you want and ask for advice. [KS NOTE: only ask for advice in the chat, don’t ask for time to “hop on a quick call” as that will lead to no response. Try to reach out to 50 people before giving up.]


There are entire books dedicated to network and optimizing your job search. However, some of us don’t have the time to read these books. I hope this list can be of some help—I certainly gather some new tips compiling this list!


Good luck.


Image Credit: Unsplash


The Big Problem: Using Our Free Time To Collect New Skills

How we are using this time to grow?

The issue we are facing today is a matter of collecting the right skills. If this new free time we have in our schedule, some of us are trying to educate ourselves. Now is a great time to make our resumes better.


Yet, where do we start? What’s the best approach? Which skills will remain relevant in five years?


I suppose the only way to know is to try. Don’t overthink the process, think about a skill you’ve always wanted to learn. This skill doesn’t need to be directly applicable to your career, so long as you enjoy the process of learning it.


What I’ve decided to do is collect five managerial roles I would love to get in marketing, synthesize the top 5 skills required for those roles, and then find online courses for them.


If you’re in a marketing role and want to up your game, here are some courses I found that may be useful:

  1. Tableau –
  2. Google Analytics –
  3. Hubspot –
  4. Marketo –
  5. Zapier –
  6. Demand Base –


I’m sure that there are other courses and skills that can help me grow in my marketing career, these are just the ones I’ve found common in many mid-level marketing positions. Again, we all have a lot of time on our hands. How are you going to use it to grow?


Image Credit: Unsplash


Looking For Remote Work? Don’t Pay Money To Find The Opportunities

Although remote work job boards make the search easier, you pay an unnecessary premium for a chance at the job

The best option is to reach out to a community. Whether it’s the one you’re already in or a new one that you discover in Facebook groups, Linkedin, or Reddit—there are benefits to asking for help. You don’t need to pay a platform or agency to help you find your opportunities. If you put in the hard work, the opportunities you find will be more relevant to your skillset and your chances of success will be higher.


Playing the numbers game right now is going to be a waste of time. Tailor every resume and application to what the business needs, which sometimes means reading between the lines.


There is a risk in hiring someone as a remote worker, especially if they don’t have a proven track record of working remotely. Companies that are new to remote work are focusing on transitioning their current employees and companies with established remote workers require incoming candidates to demonstrate how they will make this new transition into remote work easy, in their applications.


Consider the risks businesses are taking in hiring you and try to address them when you apply. If you put yourself in the business owner’s or hiring manager’s shoes you’ll see that what they are looking for is a candidate who has the right skills for the job and who is trustworthy.


Your job search will take time. Don’t rush the process and definitely don’t waste money trying to get other people to do the work for you. That money could be better spent starting your own website or even saved for even more tough times ahead.


Image Credit: Unsplash


A New Transition: Preparing For My Job Search In 2021

Even if the event doesn’t come to pass, create action steps ahead of time

I’m afraid of my prospects when searching for a job in 2021. Just in March of 2020 alone, we saw a loss of over 700,00 jobs. Regardless of the industry, I’m certain that some of the people who were laid off were working in marketing.


Next year I will be competing with both new graduates, established professionals, and everyone who is just as (if not more) hungry as me for an opportunity to work for a team and to grow their brand. So the question is, “How do I position myself to stand out? How do I make myself more useful than my competition?”


I believe the first step in answering these two questions is to keep an abundance-mindset. Even though it seems as if there is little to go around and that jobs are and will be scarce, with enough creativity and content, I am sure I will have something to show. And that is what I need to focus on, what we should all focus on—showing our ideas, our thoughts and opinions.


We need to look past the resume

A resume will not be enough this year. And a resume won’t hold up against another 100 similar ones. A resume can’t hold up to an applicant tracking system that will mark it invalid if it is missing a certain number of “vital keywords.” What will hold up and stand the test of time is a personal brand that is both authentic and exciting. There’s no need to fake it till you make it, but we have to consider what is unique to us.


I’ll be focusing more and doubling down on my writing, since I consider it to be the skill I’m best at and best known for. Aside from other skills I have and new ones I’m adding to my tool belt, I’m also putting an emphasis on being as slow as possible. There is no need to rush my job search, rushing is how mistakes happen. If I don’t rush, I’m certain that jobs will come to me—making this process easier.


If I believe there is an abundance of opportunity out there, it will put my mind in a better place to find a solution to my problem. Let’s see what happens.


Image Credit: Unsplash


Want New Clients? Focus On Your Old Ones

Stay type of mind by building relationships rather than simply getting the transaction

When thinking about where to find your next client, try using your contacts list in your phone or email. The easiest way to get a new client is to sell an old one on the new services that you provide. There can be a period of three years in which you don’t speak to one another, yet following up with an old client can lead to new opportunities.


Reaching out to old clients to get rehired or to get referrals to leads within their network is also a test. If you were good enough when you were working for them—if you really satisfied their needs, there should always be an opportunity waiting at the end of a call. You won’t know unless you reach out to them to ask. The answer is automatically no if you don’t make a request.


Image Credit: Unsplash

Scroll Up