by Kenny Soto | Nov 6, 2020 | Career Advice
We Got Lucky This year has been difficult for many of us. Of the long list of challenges we have all experienced, the main one that comes to my mind is battling unemployment. Knowing all too well the mental burdens that come from not knowing where I am going to pay my...
by Kenny Soto | Oct 5, 2020 | Career Advice, Marketing
The job market is only going to get more competitive over time, how will you adapt? As remote work becomes adopted by big companies and not just startups, we have to begin to consider how this will affect our careers. Even in the event that you don’t see yourself...
by Kenny Soto | Sep 25, 2020 | Marketing
How to promote anything (start with market research) “Nearly all companies exist to do something people want.” — Paul Graham Are you in the business of doing something that other people want? You would be surprised how many business owners, content creators, and just...
by Kenny Soto | May 19, 2020 | Career Advice
If you can’t do this, you won’t be able to retain your clients There is a key mental shift that is required if you want to be a freelancer. To provide a valuable service to your clients, you need to be able to assign yourself tasks. A freelancer is not a...
by Kenny Soto | Apr 24, 2020 | Marketing
Are you selling to people who don’t do their shopping on Facebook? Even with the most entertaining and thought-provoking advertising, you might be wasting money targeting unqualified users. Let’s face it—some people just don’t trust social media advertising. There’s a...
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