Struggling To Find A Job? Time To Update Your Strategy

Job seeking advice from Ramit Sethi (and fans)

I recently dived deep into a Twitter thread from Ramit Sethi. He asked a question I find to be extremely relevant now that the US economy is starting to get lean and millions of people are losing their job:



In an effort to condense and organize all of the information his fans provided, here’s a list of the top pieces of advice you should leverage when looking for a new job. Whether you just got laid off or you’re simply looking for a new opportunity, all of these nuggets of wisdom will help you tremendously.


  • Instead of sending a resume and cover letter, send a presentation deck instead. If you combine this with a 2-minute video going over each slide, you’re more likely to start a conversation with the hiring manager. [KS NOTE: There are a ton of the free presentation templates on SlidesGo that you can use to make these decks look as professional as possible.]
  • Leverage your network, even if you have to ask your parents for a referral or introduction. Don’t just rely on LinkedIn and other job boards.
  • Your past salary doesn’t guarantee an increase or equal amount in the next job. Focus on future growth and optimize for learning new skills.
  • Take the freelancer’s approach: don’t pitch your skills, showcase your knowledge of the company, and try to highlight unknown problems and novel solutions.
  • Create a public portfolio.
  • Practice with people in your network (specifically in the field you want to get into) and do mock interviews with them. It will help you prepare for the real interviews, as the real ones seldom provide feedback afterward. You can also film yourself doing a mock interview if you’re too shy to ask your network for help.
  • Leverage forums like Reddit and Twitter, don’t only rely on job boards.
  • Target 10-15 jobs at a time and create tailored resumes for each application. Look at their keywords, use resume scanning tools (that are free online) to compare the application with the tailored resume.
  • You don’t need to meet all of the qualifications to apply.
  • Find people on LinkedIn with the position you want and ask for advice. [KS NOTE: only ask for advice in the chat, don’t ask for time to “hop on a quick call” as that will lead to no response. Try to reach out to 50 people before giving up.]


There are entire books dedicated to network and optimizing your job search. However, some of us don’t have the time to read these books. I hope this list can be of some help—I certainly gather some new tips compiling this list!


Good luck.


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Your Resume Isn’t Enough

You need content (not only a resume) if you want to distinguish yourself

The only way to stay competitive is to stay authentic. A resume can help, but it doesn’t pain a full picture.


If you don’t know the answer, that’s okay. Will you learn the answer? If you don’t have the qualifications, that’s okay. How can you gain them? If you don’t have the network, that’s okay. How can you start conversations with the people you want to connect with? These are all important questions to consider.


In a candidate pool of over 10,000 people, there truly is only one way to stand out. You have to be able to demonstrate an ability to learn quickly and a strong work ethic. A resume can highlight these two core qualities but, content can do it better.


You don’t need a big audience. You don’t need a multi-media plan that covers podcast production, a vlog, and 1,000-word weekly blog posts. You do however need to take advantage of the social networks and easy-to-make website creators available today.


A resume is like a thumbnail, it will only showcase a small part of who you are. Content is like the thousands of pixels in an image, it will showcase a deeper level of your expertise, curiosity, interests, and most importantly—your uniqueness.


Image Credit: Unsplash


A New Transition: Preparing For My Job Search In 2021

Even if the event doesn’t come to pass, create action steps ahead of time

I’m afraid of my prospects when searching for a job in 2021. Just in March of 2020 alone, we saw a loss of over 700,00 jobs. Regardless of the industry, I’m certain that some of the people who were laid off were working in marketing.


Next year I will be competing with both new graduates, established professionals, and everyone who is just as (if not more) hungry as me for an opportunity to work for a team and to grow their brand. So the question is, “How do I position myself to stand out? How do I make myself more useful than my competition?”


I believe the first step in answering these two questions is to keep an abundance-mindset. Even though it seems as if there is little to go around and that jobs are and will be scarce, with enough creativity and content, I am sure I will have something to show. And that is what I need to focus on, what we should all focus on—showing our ideas, our thoughts and opinions.


We need to look past the resume

A resume will not be enough this year. And a resume won’t hold up against another 100 similar ones. A resume can’t hold up to an applicant tracking system that will mark it invalid if it is missing a certain number of “vital keywords.” What will hold up and stand the test of time is a personal brand that is both authentic and exciting. There’s no need to fake it till you make it, but we have to consider what is unique to us.


I’ll be focusing more and doubling down on my writing, since I consider it to be the skill I’m best at and best known for. Aside from other skills I have and new ones I’m adding to my tool belt, I’m also putting an emphasis on being as slow as possible. There is no need to rush my job search, rushing is how mistakes happen. If I don’t rush, I’m certain that jobs will come to me—making this process easier.


If I believe there is an abundance of opportunity out there, it will put my mind in a better place to find a solution to my problem. Let’s see what happens.


Image Credit: Unsplash

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