by Kenny Soto | Feb 3, 2021 | Marketing
Starbucks may be an outlier when it comes to selling coffee 2020 was a crazy year for many industries, especially the coffee industry. Companies like Starbucks have had to shift to prioritizing mobile and digital optimization last year, with 1/4 of all sales coming...
by Kenny Soto | Apr 2, 2020 | Marketing
If you’re selling anything, sell it to people who are starving Gary C. Halbert once wrote, “…constantly be on the lookout for groups of people (markets) who have demonstrated that they are starving (or at least hungry!) for some particular product or service.”...