by Kenny Soto | Feb 18, 2020 | Career Advice, Marketing
Promote A Category, Not Your Name The purpose of a slogan is to promote a brand that your prospective customer can identify with. You want the slogan and eventually your brand’s name to become so synonymous with the product or service that you’re selling, that you...
by Kenny Soto | Feb 6, 2020 | Career Advice, Productivity, Travel
The case for taking a mini-retirement Have you ever had a job so soul-sucking that you hated the thought of waking up and starting your commute? This job may have had horrible coworkers, a boss that couldn’t seem to appreciate you, or the work itself was way too...
by Kenny Soto | Jan 31, 2020 | Philosophy
This question first came to mind while I was reading Tools of Titans: The Tactics, Routines, and Habits of Billionaires by Tim Ferriss. In the book, he interviews writer and journalist, Sebastian Junger. Sebastian poses this question to anyone who lives in a modern,...
by Kenny Soto | Jan 6, 2020 | Productivity
I quit my job As of January 17th, 2020 I will be self-employed. I am leaving my comfort zone to travel the world with my girlfriend. I’m planning on sustaining myself through remote work (copywriting and online teaching to start). How did I get here? How did I...
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